The New Rebrandly: A Look at our 2024 Brand Refresh
At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links.
Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in internet performance. Recognizing the synergy between domains and links, and the importance of online trust and safety, Rebrandly was the first link management provider to partner with domain registrars and bring custom domains and secure branded URLs to market. Today, we’re excited to share a new brand identity that reflects our rich heritage of technical innovation and conveys our commitment to a better digital future for all.
Why rebrand now?
The digital world has changed dramatically in the past ten years. Online abuse, CSAM, Google/Ad Tech policy shifts, identity concerns, accelerated incidents of spam, phishing, and the proliferation of 3rd party platforms have amplified online risks and created an ecosystem where security, trust, and identity are critical to brand reputation and business performance. What began as a simple and powerful solution for developers and creators to easily manage short URLs has scaled to become an essential infrastructure for global brands and enterprises. Today, with billions of clicks under management, Rebrandly supports tens of thousands of customers and millions of users across every industry and use case. Maximum deliverability, reliability, control, and performance are just a few reasons Rebrandly is the #1 link management platform that delivers exponential value for customers and partners.
As technology has evolved, so have the ways customers use Rebrandly. Short branded inks are now ubiquitous with secure, scalable, and valuable omnichannel engagement. Whether it’s a payment link from your bank or favorite e-commerce site, a QR code on a product package, or an SMS link to time-sensitive information, Rebrandly is always there, ensuring your links get delivered and connect securely with your audience.
Rebrandly CEO Carla Bourque said, “Rebrandly operates at the cutting edge of a dynamic and rapidly evolving ecosystem – it was time our brand and website aligned to the modern needs of our customers and the innovative nature of our products. This brand shift emphasizes our commitment to performance and quality, which is integral to everything we do.”
Staying at the forefront of the link management industry requires a clear vision, infinite creativity, and ongoing investment in our products and our people. In this spirit of inspired evolution, the new Rebrandly brand was carefully curated to embody the vast digital landscape we serve.
Evolving to meet customer needs
As we’ve grown, so has our product. Built for performance and scale, Rebrandly is much more than a simple link shortener. Branded links receive 40% higher clickthrough rates and, when combined with Rebrandly AI, can 10x engagement and improve overall activation and conversion performance. Today, Rebrandly serves millions of customers with essential link management infrastructure, including:
- Customizable branded links and QR codes
- Real-time analytics and click-tracking
- Powerful link management features
- Enterprise-grade security (SOC2 Type II, GDPR, HIPAA)
- Max volume + velocity API
- Robust 3rd party integrations
- AI-powered link scheduling and geo-targeting
- Full data ownership and control
- 99.99% uptime performance and reliability
- 24/7 customer support
Rebrandly is committed to protecting every link with SOC 2 Type II, HIPAA, and GDPR certifications as a steward of internet safety and trust. We are proud to partner with the Internet Watch Foundation and IQ Global to uphold the industry’s most stringent online compliance and abuse management standards.
A brand-new look
Rebrandly’s refreshed brand identity reflects our dynamic journey and bold vision for the future. The clean, sophisticated color palette stays true to our brand roots while embracing a fresh outlook that reflects Rebrandly’s rich culture and values.
To further enhance the user experience, we’ve relaunched Rebrandly.com on a new platform optimized for speed and time to value. Our new website features expanded content that makes it easy for everyone to find the necessary link management solutions.
We invite you to think beyond the link. Find out why Rebrandly is the #1 essential link infrastructure that transforms every link into a powerful connection.
