5 Actionable Personal Branding Tips

The truth is, we’re all brands. Developing a personal brand differentiates you from your competition because it changes the way you’re perceived. Personal brands today are developed through many channels, some that you control like your social media and personal website, and some that are earned such as where your work was mentioned or shared. Building…

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What is Brand Marketing?

The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand…

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