How to Create an Email Marketing Strategy That Will Grow Your Business

Most businesses, regardless of the industry, can benefit significantly from developing an email marketing strategy. Email marketing helps business owners develop strong customer relationships and build a superior brand, which keeps the company growing.  Email marketing is not only effective but profitable. It delivers an average return-on-investment of $44 for every $1 spent – an…

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Ephemeral Content: Why Your Audience Loves It And How You Can Use It For Brand Building

Ephemeral Content

  If you haven’t yet run into the term “ephemeral content” and aren’t sure what it means, don’t let the seemingly fancy marketing buzzword confuse you. To help demystify the concept entirely, here’s a bit of etymology first: Ephemeral means temporary, derived from the Greek word ephemeros, which roughly translates to “lasting only one day”…

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