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UTM Parameters Made Simple

UTM Parameters Made Simple

When and How to Use UTM parameters to Track your Marketing Efforts When should you use UTM parameters?What good will they do you?And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect…

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The Entire History of URL Shorteners

The History of URL Shortners

How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.4 billion global internet…

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