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How to enforce brand consistency

how-to-enforce-brand-consistency

The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds to its strength. Conversely, every time your…

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Introduction to Online Marketing Types

Introduction to Online Marketing Types

  Marketing is constantly evolving in order to create new and innovative ways to reach target audiences. Online marketing is always developing new techniques and tools to keep up-to-date with rapidly changing technology and online behavior.  There are a lot of acronyms and buzzwords and it can be a little overwhelming Boss: Samantha have you…

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