With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke.
We asked marketers from around the world what they found to be the best marketing blogs based on if they added value and taught them something. Their responses feature some popular blogs that you may already have heard of and some that you may not have heard of before. I personally researched and whittled down each suggestion they gave to bring you 21 of the best marketing blogs available – chosen for marketers, by marketers. (In no particular order!)
If your favorite marketing blog isn’t featured on the list, you can let us know by contacting us here.
Otherwise, let’s jump in. Here’s a quick roundup of the blogs that came out on top:
- Search Engine Watch
- Orbit Media Studios
- Talkwalker Blog
- Shopify Blog
- Neil Patel
- Growth Marketing Pro
- Mod Girl Marketing Blog
- CallHub Blog
- Social Media Examiner
- Design Rush Marketing
- Search Engine Land
Best Marketing Blogs According to Marketers
HubSpot not only offers an amazing platform for any marketer, but they are also the gold standard in marketing best practices. If you’re on the hunt for the most effective marketing strategies, trends, examples, tips, or tactics – HubSpot’s blog is the way to go. It’s well written, concise, and super educational. – Jessica King, Marketing Director at Botkeeper
The blog provides original and actionable content. – Merily Leis, Marketing Lead at Scoro
It covers all topics related to our marketing strategy. – Jara Andersen, Communications Manager at Eloomi
I read our blog every week. It’s a constant source of inspiration and education for me and the rest of HubSpot. – Henni Roini, Marketing Manager at HubSpot
I love the Moz blog, and the Whiteboard Friday segment in particular, because
it’s easy to understand and apply – immediately. As the saying goes, if you can’t explain it simply you don’t understand it well enough. Rand Fishkin and team are so well-versed, so actively in-the-trenches of SEO and marketing, that they can quickly and easily explain complex topics in a way that makes sense, even to a novice, with specific action items. – Meg Hogan, Founder and Chief Strategist at Stunning Strategy
The Moz blog is top-notch. Their posts are super informative, well-researched, and thorough. What stands out is the fact that they explain the most complex topics in a manner that is easy for even a beginner to understand. They don’t beat around the bush. Each sentence in their posts adds some value. I’m a big fan of their blog! – Shane Barker, Founder at Shane Barker Consulting
The Moz Blog provides straight up SEO advice, without the ‘fluff’ – which is why I like it! This site has helped me on many occasions in my role to check tweaks of the businesses SEO dials. – Mike McMinn, Chief Marketing and Product Officer at MyHub Intranet Solutions
My favorite marketing blog is by Ahrefs. These guys have really improved their content over the last 6-12 months. Not only have they recently upgraded their blog layout, they also have really cool blog post images. But aesthetics aside, I always find it enjoyable reading their posts. You will find a lot of marketing blogs that just regurgitate the same old junk, but Ahrefs really put some effort into their posts. – Ryan Scollon, PPC and SEO Freelancer at RyanScollon
Ahrefs create in-depth content tailored to a specific segment of their audience whilst taking their level of knowledge into account. This means that they explain basic topics for beginners very effectively, while their advanced SEO techniques are being described with hardcore SEO gurus in mind. Additionally, each of their articles contains actionable tips and usable guides. – Jakub Kliszczak, Marketing Specialist at CrazyCall
We’re big fans of the Marketo blog here at MN2S – every member of our marketing team checks in at least weekly for their essential insights on everything from thought leadership techniques to data analysis. As the company blog for Adobe’s digital marketing automation software of the same name, Marketo regularly shares expertise gained from working within the heart of the industry with some of the most advanced technologies available in digital marketing. – Jack Messer, MN2S Social Media Management
One of the best marketing blogs I follow is Search Engine Watch. As an online business, it’s imperative for us to stay at the top of search engines and staying on top of search engine news really helps us to know we’re headed down the right path. They also publish plenty of helpful guides on how you can improve your site to rank better in Google – something every marketer should be thinking about! – Sean Mallon, CEO at Bizdaq
My favorite marketing blog to follow is the Orbit Media Studios blog. Orbit Media Studios founder, Andy Crestodina, is one of the most trusted experts in digital marketing, and the blog is an extension of this expertise. Whether written by Andy, another team member, or a guest poster, every blog post contains valid and actionable tips that you can immediately apply to improve your digital marketing. I highly recommend it. – Julie Graff, Brand Engagement Specialist at Pole Position Marketing
My e-commerce store is powered by Shopify, but that is not why I think their marketing blogs are so educational. I actually discovered their blogs long before I started using their services. Many of their blogs are written by other business owners. Their recommendations are often paired with real-life scenarios. The Shopify blog tackles all aspects of marketing from research to sales. – Billy Jim Crawford, Founder at Club Botanic
I’m personally a huge fan of the Adweek digital news section when I want to keep abreast of developments with large B2C brands. The campaigns and approaches of these large multinationals often times are just as applicable to companies operating in the B2B space. Admittedly a good proportion of the content is behind a paywall but a lot isn’t and I think the subscription cost is well worth it when you factor in the breadth and quality of coverage of marketing industry news more broadly. – Matt Hayman, Marketing Manager at Refract
My favorite marketing blog is that of Neil Patel. I love it because it is quite comprehensive. It gets frequently updated with all sorts of juicy information, such as link building tips, automated social media campaigns, email personalization techniques, and more. It even publishes useful non-marketing related tips from time to time, such as one which talks about how a business can get organized in 2018. The blog also has a helpful community that is always willing to answer queries from readers. – James Nowlin, CEO at Excel Global Partners
The content of Neil Patel’s blog is always up to date and the information is exceptionally detailed and concentrated. – Bernadeta Kairytė, Marketing Specialist at Teamgate
My go-to resource for all things marketing is Growth Marketing Pro, especially for in-depth how-to guides on topics like SEO, landing page optimization and content marketing. You can also find helpful and honest software reviews, which are hard to come by these days. The founders of Growth Marketing Pro are seasoned marketing experts, and I value their opinions highly. Not to mention, I always get a laugh out of reading their content. – Hailey Friedman, Head of Marketing at Improvado
Not only does Buffer offer a great product for social media management, they created an insightful social media focused blog. If you’re looking for data backed marketing strategies this is the blog for you. Buffer’s social blog covers industry trends through step-by-step guides, marketing tools, and tips for audience growth. – Alysia Gradney, Senior Director at Vision Source
If you are looking for the latest marketing trends, the best tools to use for your agency or just want tips on how to stay one step ahead of your competition, then Mod Girl Marketing blog is a must-read. This blog provides valuable info for anyone looking for additional marketing insight. – Mandy McEwen, Founder and CEO at Mod Girl Marketing LLC
One of my top favorite blogs to follow is the CallHub blog, especially their business section. They have a very hands-on approach to some unique business and marketing problems. For instance, their post on “Top marketing tools for SMB” has a great list of curated tools that helped my projects immensely. Their post on SMS marketing is another article that I found pretty useful. It has a comprehensive 360 degree take on the subject and also gives granular data as to why SMS marketing makes a compelling tool for marketers. – Nikhil Shrivastava, Product Evangelist at PLIVO.
I love Social Media Examiner for current tips and trends in social media marketing. The posts are always relevant and cover the key platforms, such as Facebook and Instagram. I feel the posts are truly designed to help business owners drive sales, increase traffic and get the most out of their platforms. I have implemented many of the recommendations to improve our connection with customers. The blog also provides excellent research and stats, so I believe the marketing recommendations are credible. I like the level of comments that are generated on each post. The readers seem to be very savvy and helpful. I am learning from the blog but also connecting with other business owners that have similar marketing needs. It is a win-win! – Christy Cook Founder & CEO at Teach My
If you want to read about marketing in extensive detail and actually learn something new and how to apply it, here’s a little-known blog by Design Rush. Every topic is extensively explored and backed by facts, case studies and links that can help you further. They leave no stone unturned, and their texts often have several thousands of words BUT they are well-formatted and easy to read. – Tihana Lalic, Marketing Director at eClincher.
One of my top favorite marketing blogs is Animalz. Content-wise, it’s an amazing source for marketers, especially those who are working in tech and SaaS companies.
A wide range of topics from marketing strategy and tactics for SaaS companies to tips and tricks on improving writing skills will always make you want to read more!
I would recommend this blog for all who are interested in creating content for B2B companies, especially in the field of SaaS. – Manuel Dietrich, Co-founder and CEO at nexoya.
The blog is perfect, because, at my digital marketing company, it aids us by providing the latest in tech, the digital space, and marketing all in one. The blog is always updated with plenty of content daily, to the point where it is hard to keep up with everything being posted, but this is great because I am never out of new things to ponder. The homepage has a “Top Article” section to highlight the best and most popular posts over the past few days and is easily navigable to find the types of posts you want in an organized fashion. Definitely, my go-to if I am looking for anything new in marketing, and I definitely recommend adding it to your arsenal of marketing blogs.– Adam Rosa, Project Analyst at Digital Authority Partners
There are a lot of good marketing blogs out there, but Search Engine Land has proven to be extremely useful in “times of crisis”. Being extremely diverse and up to date, I could always find the best information available. Google suddenly changed the algorithm? The latest article was posted just a few minutes ago. SEO or SEM curious? You have it all just a click away. – Andrada Vonhaz, Marketing Specialist at Omniconvert
Search Engine Land provides good updates on the world of SEM and SEO that keeps me informed and up to speed with the industry. – Warren Wu, Growth Marketing Manager at UpKeep
Customer Journey Marketer is a great blog and very beneficial for marketers. I use this content all the time in my role. – Kimberley Salmon, Director of Marketing, Demand Generation at Onshape
Hopefully, each of these blogs brings you some value and will help you become better marketers. What do you think of the blogs that were chosen? Do you think they deserve a place on the list of the best marketing blogs around? More importantly, let us know if your favorite one isn’t featured in the list by contacting us here.
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