Content marketing has exploded in recent years. But the challenge that this brings is that with so much content being created, it can be hard to know who’s actually providing value and who’s blowing smoke.
We asked marketers from around the world what they found to be the best marketing blogs that gave them value and taught them something. Their responses feature some popular blogs that you may already have heard of and some that you may not have heard of before. I personally researched and whittled down each suggestion they gave to bring you 18 of the best marketing blogs available – chosen for marketers, by marketers. (In no particular order!)
Best Marketing Blogs According to Marketers
I love the Moz blog, and the Whiteboard Friday segment in particular, because
it’s easy to understand and apply – immediately. As the saying goes, if you can’t explain it simply you don’t understand it well enough. Rand Fishkin and team are so well-versed, so actively in-the-trenches of SEO and marketing, that they can quickly and easily explain complex topics in a way that makes sense, even to a novice, with specific action items. – Meg Hogan, Founder and Chief Strategist at Stunning Strategy
My favorite marketing blog is by ahrefs. These guys have really improved their content over the last 6-12 months. Not only have they recently upgraded their blog layout, they also have really cool blog post images. But aesthetics aside, I always find it enjoyable reading their posts. You will find a lot of marketing blogs that just regurgitate the same old junk, but ahrefs really put some effort into their posts. – Ryan Scollon, SEO Consultant at Bowler Hat
One of the best marketing blogs I follow is Search Engine Watch. As an online business, it’s imperative for us to stay at the top of search engines and staying on top of search engine news really helps us to know we’re headed down the right path. They also publish plenty of helpful guides on how you can improve your site to rank better in Google – something every marketer should be thinking about! – Sean Mallon, CEO at Bizdaq
My favorite marketing blog to follow is the Orbit Media Studios blog. Orbit Media Studios founder, Andy Crestodina, is one of the most trusted experts in digital marketing, and the blog is an extension of this expertise. Whether written by Andy, another team member, or a guest poster, every blog post contains valid and actionable tips that you can immediately apply to improve your digital marketing. I highly recommend it.- Julie Graff, Brand Engagement Specialist at Pole Position Marketing
My favorite marketing blog is A Better Lemonade Stand, the posts are so in-depth and useful regarding eCommerce and it also recommends what are the best tools to use also, so you don’t have to try and worry what they are like.
I would recommend everyone that starts out in business reads the blog as the person that writes it practices what he preaches and he worked at Shopify, so he has seen thousands of stores and how they work to get sales.
It is my first port of call on inspiration for what to do next if I am stuck for ideas.- Adam Watson, Director at Decorelo
My e-commerce store is powered by Shopify, but that is not why I think their marketing blogs are so educational. I actually discovered their blogs long before I started using their services. Many of their blogs are written by other business owners. Their recommendations are often paired with real-life scenarios. The Shopify blog tackles all aspects of marketing from research to sales. – Billy Jim Crawford, Founder at Club Botanic
Hiten Shah, the founder of three SaaS companies – Crazy Egg, KISSmetrics and Quick Sprout – does weekly blog posts specifically for SaaS marketers. Even if you don’t work in SaaS, his articles are often focused on growth, so they are still incredibly useful, covering topics in business, sales, product, growth, marketing and sales. – Rachel Lee, Digital Marketing Consultant at Rock Mission
I actually had the pleasure of meeting John Jantsch right after his best-selling book was published. It was this interaction that has driven me to pursue and be successful in marketing today. That was nearly a decade ago, and I still follow his blog and marketing stylings today.
From getting started to advanced tactics, this marketing blog is perfect for the novice marketer and small business owner, as well as professional marketers with years of experience. I really enjoy how it covers nearly all aspects of marketing and applied in different ways to spark creative success in nearly every niche and industry.– Stephen Seifert, SEO & Marketing Manager at Day Translations
My favorite marketing blog is that of Neil Patel. I love it because it is quite comprehensive. It gets frequently updated with all sorts of juicy information, such as link building tips, automated social media campaigns, email personalization techniques, and more. It even publishes useful non-marketing related tips from time to time, such as one which talks about how a business can get organized in 2018. The blog also has a helpful community that is always willing to answer queries from readers. – James Nowlin, CEO at Excel Global Partners
Not only does Buffer offer a great product for social media management, they created an insightful social media focused blog. If you’re looking for data backed marketing strategies this is the blog for you. Buffer’s social blog covers industry trends through step-by-step guides, marketing tools, and tips for audience growth.– Alysia Gradney, Senior Director at Vision Source
One of the best marketing blogs, in my opinion, is Spin Sucks. It is written by Gini Dietrich and covers numerous aspects of marketing and communication including content marketing, SEO and PR. If you’re NOT in this area, it’s essential to read to understand how PR, content, and SEO can work for brand marketing. If you DO specialize in the PR end of marketing, it’s the fastest way to keep up on trends and issues in this area. – Susan M. Stoga, Media Relations and Social Media Strategy Account Lead at Caron Stoga Communications
I love Social Media Examiner for current tips and trends in social media marketing. The posts are always relevant and cover the key platforms, such as Facebook and Instagram. I feel the posts are truly designed to help business owners drive sales, increase traffic and get the most out of their platforms. I have implemented many of the recommendations to improve our connection with customers. The blog also provides excellent research and stats, so I believe the marketing recommendations are credible. I like the level of comments that are generated on each post. The readers seem to be very savvy and helpful. I am learning from the blog but also connecting with other business owners that have similar marketing needs. It is a win-win! – Christy Cook Founder & CEO at Teach My
For me, one of the best marketing blogs is Fieldboom’s blog. I enjoy their focus on in-depth content that provides actionable advice for SaaS companies, as well as SMBs, looking to improve on marketing tactics to help with growth and customer retention. I like that the posts are not only written from their perspective, but from experts within their respective field – for example, their interview with Sean Ellis on growth hacking or with Sophia Le on email onboarding tricks.– Alon Popilskis at Otterlab
The Daily Carnage is a blog/newsletter that comes out daily. Every day they curate one thing for you to listen to, read and watch. I find that it’s very hard for a single blog to continue to hold my attention for weeks on end. The Daily Carnage solves that for me, they pull from all over the web to provide varied and vetted content. – Christina Oswald, Digital Marketing Analyst at Think Moncur
I’m a HUGE fan of the Copy Hackers blog. Basically, everything I know about writing effective, high-converting copy, I’ve learned from founder Joanna Wiebe. From SaaS onboarding email sequences to sales page copy that actually, you know, makes sales. The subjects tackled on the blog show you how closely ROI is tied to the words we use. Each meaty blog post really does provide “hacks” — a.k.a. proven copywriting techniques — that will make your marketing a whole lot more effective (hint: they have nothing to do with word count, which many marketers love to obsess about). – Emily Matras, Owner at Bon Vivant Copy
This blog is witty, entertaining, and wildly informative. Not only do they comment on recent newsworthy branding and marketing stories (like the Olympics logo and VR), they also often present wry, refreshing industry perspectives (like a 5-part series on calling BS on “purpose” and other industry jargon). Trust me; it’s a fun follow and unlike anything you’ve read before in the industry. – Dani Miles, Founder at Impressi Marketing
Neil Patel has tons of content and all of it is top notch. His content includes several in-depth guides as well as a free video tutorial section that is great for beginners. Everything published on Quicksprout is high quality and easy to follow as well. All of the combined features on the Quicksprout blog definitely make it one of my favorites! – Ramon Khan, Online Marketing Director, National Air Warehouse
The blog is perfect, because, at my digital marketing company, it aids us by providing the latest in tech, the digital space, and marketing all in one. The blog is always updated with plenty of content daily, to the point where it is hard to keep up with everything being posted, but this is great because I am never out of new things to ponder. The homepage has a “Top Article” section to highlight the best and most popular posts over the past few days and is easily navigable to find the types of posts you want in an organized fashion. Definitely, my go to if I am looking for anything new in marketing, and I definitely recommend adding it to your arsenal of marketing blogs.– Adam Rosa, Project Analyst at Digital Authority Partners
Hopefully, each of these blogs brings you some value and will help you become better marketers. What do you think of the blogs that were chosen? Do you think they deserve a place on the list of the best marketing blogs around? More importantly, let us know what your favorite ones are.
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