Recently my boss asked me to do some research on what are some of the best marketing tools we should be using at Rebrandly. I started with a simple search of ‘Best Marketing Tools‘ but found that with so many different products doing so many different things it was going to be a mammoth task to sort through them all. This took me a lot of time so I decided to write up my findings in this blog post so that I could save other people the hours, days and weeks I spent researching and testing all these different products. I’ve started my list with the 15 best marketing tools that I found across a number of different categories and then built some other great tools in each category.
With that said, I’m just one man. If there’s a marketing tool that you use and thinks deserves a place on the list let me know in the comments section below and I’ll test that one out too.
Top 15 Best Marketing Tools:
These were the creme de la creme of the best marketing tools that I came across in my research. In no particular order here are 15 great marketing tools that you should be using.
- ClickMeter (Analytics & Tracking)
- WordPress (Blogging & Content Creation)
- Slack (Collaboration)
- Intercom (Customer Success & Support)
- Canva (Design, Images & Video)
- Shopify (eCommerce)
- MailChimp (Email Marketing)
- HubSpot (Marketing Automation)
- Rebrandly (Online Branding)
- Eventbrite (Event Management)
- Facebook Ads (Paid Advertising)
- 1Password (Productivity)
- Google Keyword Planner (SEO Tools)
- Meet Edgar (Social Media Management)
- Optimizely (Webpage Creation & Lead Capture)
Below you will find out why these tools were chosen as the best marketing tools of their category. I’ve also included over 150 of the best marketing tools for each of the sections that our winners dominated. To make it easier for you to read through I’ve used a legend for you to see the best in category, which tools have a free package or version and the tools which we used.
: Marketing Tools we use at Rebrandly
Analytics & Tracking
Analytics and tracking is an essential part of any marketing strategy. Without the ability to track and report on your marketing efforts you can’t determine what has been the most effective strategy. With that in mind, here are the best analytics and marketing tools available for you to start tracking and reporting on what you’re doing.
Yes ClickMeter is Rebrandly’s sister company but ClickMeter’s ability to monitor, compare and optimize all your marketing links in one place is second to none earning ClickMeter our best in category badge for analytics and tracking.
Work smarter by automating marketing reporting and manual processes like the gathering of data from advertising platforms.
Everyone knows what Google analytics can do but no list of best marketing tools could be complete without it. Using Google Analytics to track visits, goals and more should be part of your daily life as a marketer.
Track everything your users do on your site automatically and use powerful analytics reports to make smart decisions.
Understand what people are doing on your website and products, and deliver behavior-based emails to engage them every of the way.
Centralize your marketing channels and tools in one central hub to make reporting easier.
Monitor how users interact with your website to help you improve your conversion rates.
Blogging & Content Creation
Blogging and content creation are the backbone of marketing. Without the right tools here you won’t have any content to share. Check out the best blogging and content tools that I found during my research.
WordPress makes it so easy to get started. You can choose from over 350 easy to use themes and get started with a blog. This is perfect for marketers to start working without the need for a developer to get you set up. The easy to use interface and endless plug-ins make your WordPress a front runner for our best in category badge in the blogging and content creation section.
This is a research and monitoring tool to help Marketers discover curated content relevant to their industry.
Podcasting has become extremely popular as a content type and BuzzSprout gives you everything you need to get started Podcasting. You can create, host and track all with this tool.
CoSchedule is a convenient drag-and-drop content marketing calendar. It lets you plan, create and promote your content in one place. CoSchedule’s Website Analyzer will also help you find the best headline for SEO and for driving traffic to your content.
Curate, plan and measure your content’s impact to ensure that you grow your leads database and ultimately revenue.
This browser plug-in checks your grammar and spelling when typing in any rich text box. A great tool to pick up on those little mistakes we all miss.
This app helps you make your blog posts and content more reader-friendly by pointing out long and complicated sentences, passive voice phrases and more.
Allows you to create interactive quiz games to pit respondents against each other. Perfect for assessing what a group has learned during a presentation or talk.
Medium is perfect for those not in need of their own hosted blog and that want to get started pronto.
Easily convert information into a consumable and interesting infographic.
Create an article to share with journalists. Answer their questions and your article will then become a press release.
A browser extension that will save images and content that you would like to read or reference later.
This is an easily navigated tool that lets users create fun and quizzes to share with followers.
Find relevant content and interesting articles that you can share or use to learn something new.
If you’re part of a team big or small it can be difficult to ensure that everyone works together towards the same goal. Luckily there are a number of tools available to make sure your team works together productivity and reaches their marketing goals.
Slack hands down wins out best collaboration tool with it’s ability to send direct messages, be a part of channels and even use slack bots it’s the ultimate tool fro collaboration.
Tracks how you work, the tasks you have to complete, your deadlines and your productivity.
Allows for team collaboration through widgets dedicated to different areas of your business.
A lot of people use Dropbox for storing their files in the cloud. This makes it so much easier to share files with your eam and also gives you an extra sense of security that you files will be safe.
Google Drive is another fastly popular option for file sharing and editing but earns it’s place in our best marketing tools list.
Host international meetings that you can track and record. Perfect for international and remote teams.
Create micro e-learnings for your team to update, train or on board your team.
A fantastic tool for technology companies to plan, track and report on their software developments.
Host or join meetings and share your screen with this great tool. It can also integrate with a number of other applications.
Combine your teams work into one place where you can chat, work on documents, tasks, projects and more.
Bring your team together in Trello for projects, meetings & more. Trello helps your team stay organized.
Manage, collaborate with and grow your brands’ external influencers.
Manage your data how you like in this collaboration tool that allows you to attach, work on and customize documents together.
With Zoom you can hold video conferences, international team meetings and more. With screen and audio sharing abilities this is a great addition for a team based in multiple locations.
Customer Success & Support
If you make your customers successful consistently then your business will be successful. This makes it an essential category on our list of the best marketing tools.
Intercom makes it easy to connect and support your customers with a nice clean interface on both your side and the customers side. Because of this Intercom wins best in category for our customer success and support.
Chat directly with website visitors and customers to ensure their success. Drift integrates with intercom, MailChimp, HubSpot and more.
Collect feedback and leads in a fun and fresh way. Emojics encourages visitors to share their feedback by simply clicking an emoji to show how they’re feeling. Based on what they click, you can decide what your next interaction will be.
This all-in-one feedback analytics software uses intuitive feedback forms and advanced triggering rules. Users can capture feedback in real-time, as well as carry out in-depth analyses using customizable dashboards and in-chart filtering.
Learn from your users and their experience by asking questions, recording net promoters scores, open-ended questions and more.
Respond (by Buffer):
The ideal tool for customer support teams that give answers over social media platforms. You can assign tweets, Facebook posts and messages to team members to make sure you’re on top of everything.
Gives you a snapshot of your customer’s health and determine when they might be ready to move onto another product tier or be suitable for new features.
Create, track and prioritize customer support tickets and requests.
Design, Images & Videos
Creating visually pleasing images, videos and more is a great way to attract visitors and engage people. It’s not always easy for marketers to create nice looking content but there are ways that even the least creative of us can get help with making enticing content.
A very simple tool for people who may not have any design experience, Canva lets you create professional standard designs. It’s drag and drop interface makes it a clear winner for the Design, Images & Videos section.
Another Adobe addition to the list, Spark allows you to create aesthetically pleasing images for social media, animated videos, press releases and more.
Create impressive marketing videos and animations in minutes.
Mock up applications and web pages before coding begins to ensure your team is working towards one, unified goal.
Convert a PNG, JPEG or GIF file to the favicon file type .ico for use on your website.
Creates images, infographics, microsites and presentations but also can create great moving stories to fuel audience engagement.
An ios app that allows you to add quotes and captions to beautiful images. Perfect for sharing on Instagram.
Upload your designs and add animations and gestures to transform your images into interactive prototypes.
Capture, narrate and instantly share videos to communicate faster, clearer and friendlier.
Pablo is perfect for creating beautifully engaging images optimized to the perfect size to share on Social Media.
Create animated videos and presentation for free.
Enter text, a phrase or a quote to auto generate a slick graphic.
Make great graphics for blogs, social media and anything you can think of without any design experience super quickly.
Helps users to easily discover the best fonts to use on graphics or their website.
Design pitch presentations based on your uploaded powerpoint presentations.
Allows you to create videos are track how visitors interact with them.
Depending on your business you might need the ability to sell physical products or services. eCommerce platforms aren’t always the easiest to maneuver but our list will help you get your store up and running in no time.
Shopify is simple to use and has a whole bunch of tools and add ons that make running a store easy. With instant access to hundreds of the best-looking themes for online stores, it’s a no brainer to choose this as one the best marketing tools for eCommerce.
With a free plan and the other plans being reasonably priced BigCartel is one of the easiest and cheapest go to market eCommerce platform.
More than just a store, BigCommerce lets you list your products on Amazon, Facebook eBay and more.
Manage your subscription service though Chargify with payment options and reports that integrate with your online store.
A simple online store perfect for selling digital products and services.
An all-round eCommerce platform that invests in customer success heavily. They have training and extra consultations available.
Dropshipping made easy. Berlo’s browser extension allows you to add products to your Shopify store and get direct to supplier orders from your customers.
Paris-based PrestaShop is a free, open source ecommerce platform that is extremely easy to use even for users who want to customize their stores. The platform has many useful functions and can be integrated with Mailchimp marketing tools for free.
This app will offer alternative options at the checkout to encourage last minute sales.
Turn your current blog or website into a selling machine by embedding products for purchase on an existing site along with a dedicated product page with up to 5 products for totally free.
Gives you everything you need to run your business. Whether you’re just getting started or are an established brand, their powerful platform helps your business grow.
An eCommerce store with a real entrepreneurial spirit that can connect with a number of external tools.
Email Marketing has long been an integral part of most marketing strategies. There are a lot of tools to choose from in this category, but don’t worry, I’ve saved you some time with the best marketing tools for email marketing listed here.
Selling products, sharing news and more is made so simple with Mailchimp. A number of templlates are available and customizable making it one of the best marketing tools for your email strategy.
An impressive email tool which saves you time with autoresponders and industry leading deliverability rates.
Campaign Monitor makes it radically easy to create, send and measure the impact of your email marketing campaigns. Create engaging campaigns with simple drag and drop tools.
With simple templates and easy to use features this email tool is perfect for email marketing beginners.
An email tool created for professional bloggers with a pricing structure based on the number of subscribers you have.
Automate marketing actions based on conditions, actions and even things like abandoned shopping carts.
Target subscribers with email flows based on the actions they take on your website.
Turn your email signature into a promotional banner and drive more traffic to your website or social media accounts. This tool has some great templates tailored for bloggers, marketers, and designers ready to go too.
Easily drag and drop information from accounts like Twitter or medium into your newsletter and use their browser extension to make it super simple to create a relevant and engaging newsletter.
This tool lets users preview desktop and mobile versions of their own emails before sending. It also allows you to see the code behind emails you received so you can pull off the same technique.
Anyone who’s ever run or managed an event will know how stressful it can be. That’s why it’s so beneficial to use one of the tools listed here to make your event run as smoothly as possible.
Sell tickets and manage event registrations by creating event pages, tickets and more. The simple layout and step up make it clearly one of the best marketing tools for event management on the market and the winner of our event management section.
Create your own event app without writing any code. Its booking system module allows users to book themselves in, pay and add an event to their calendar.
Plan, integrate and control your event by using Bizzabo as your command center.
The complete event platform that gives you control over every part of your event from start to finish.
A simple events management platform that helps you manage multiple events on a small budget.
Launch your event technology today with everything from reporting, networking and on the day polls.
Specializing in events for restaurants and store owners gather allows you to host a great event with minimal complications.
This platform allows the audience to interact with the presentation in real time. You can push questions to the audiences devices, ask the audience to ask questions or leave comments. You can also connect with Twitter and display the events hashtag activity.
Wild Apriot is an all-in-one event and membership manangement software. Feautures includ event pages with online registration and payments, a built-in emailing system, a drag and drop website builder and a mobile app.
Even with the best marketing tools available there is still a lot of work that you need to put in. Marketing Automation tools give you the freedom to be more productive and continue doing great work that really matters. So it back and let the auotmation do it’s thing with one of the tools from our Marketing Automation category.
HubSpot’s Workflows tool allows you to automate any number of tasks in a concise flow. You can send internal or external notifications, change properties in your CRM and group leads together. The endless possibilities with HubSpot’s marketing automation earns it the best in competition badge for the Marketing Automation section.
Easy automation for busy people. Zapier moves info between your web apps automatically so you can focus on your most important work.
Integrate your cloud applications to put your marketing on autopilot.
IFTTT (If This Then That):
Have built a series of automations with some of the world’s biggest brands. This tool goes further than marketing and even lets you automate aspects of your life like opening the garage door when your BMW approaches!
Create automations between over 140 apps.
B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform.
Rebrandly is obviously going to win the best in category badge for the online branded section. But I’m not just tooting our own horn here. With Rebrandly you can create branded links to showcase your brand name in the links you share instead of using generic short URLs. This is extra exposure for your brand on the links you create and share and can also improve click through rates by up to 39%.
Accurately track opinions on your brand through social media sentiment.
BrandYourself DIY Tool:
Helps you control what appears online when people search for your company and clean up your online image.
Monitor your brand’s perception online by tracking anywhere it’s mentioned across the web.
Check if your preferred social media handle or domain is available across any platform you can think of.
Create a sick logo for your brand, no design experience necessary.
Effectively share your brand’s story online. Engage your current employees and help recruit new ones.
You may be wondering why a survey tool is in the branding section of this guide. Survey Monkey allows you to survey your customers and prospective customers to determine how your brand is perceived, measuring brand awareness and more.
Create a professional email signature to showcase your brand.
One of the best ways to get a boost with your marketing efforts is by using paid advertising. In this day and age there are a few different ways to use paid advertising but here’s the best marketing tools you can use to get the most out of your money.
With Facebook being used by over 1.9 million users in Q1 of 2017 it’s become one of the best marketing tools available. Use it to serve advertisements to your custom audiences with a near-creepy precision.
AdEspresso provides analysis, reports and optimization on your Facebook Ads based on specific accounts and campaigns you choose to analyze.
Allows you to create, manage and report on paid advertisements under one dashboard eliminating the need to access individual tools to manage your paid advertising.
Make retargeting campaigns across Facebook, Twitter and easier to manage with Adroll by monitoring ad performance and making edits under one platform.
With 977 million monthly searches create paid advertisements on Bing can be a powerful marketing tool.
Uses a 4 step approach to Facebook Advertising, create, automate, trigger and then lead response.
Create advertisements across Google search or display networks to target specific audiences.
Social Ads Tool:
A trusted Facebook Marketing Partner that helps users to automate and manage Facebook Ads.
Find the most profitable keywords that your competitors are paying for to compete with them as well as pick out your words that are wasting your CPC money.
Twitter Ads objective-based campaigns are designed to help you achieve results that drive action and add value to your business. Create campaigns tailored for a variety of business goals, from driving website traffic to increase brand awareness.
With so many spinning plates in the air when it comes to marketing you need to make sure you’re staying productive. Whether it’s tricks to make you faster at your job or ways to move things along quicker here is a list of the best marketing tools that can help you stay productive.
Remembering all of your passwords can be a huge pain. We all know the feeling of entering the wrong password for the 3rd time and being locked out of our accounts. Store all of your passwords and logins in one simple place with one of the best marketing tools for productivity. 1Password suggests secure passwords which you control with one master password giving you an extra layer of protection over all of your logins.
Be more productive with the way you schedule meetings by setting available times and letting people choose when to meet you.
A list of all the Mac shortcuts you’ll ever need to make you more efficient.
Take and store notes online that you can share, share and cross off your list.
Change the color of your Apple devices to adjust to your eyes.
A browser extension to remind you about tasks that you need to accomplish today.
Track the amount of time you spend on applications to ensure you’re being as productive as possible.
Spending too much time on social media instead of working? This chrome plugin will block you from entering certain websites for a defined amount of time.
Trying to rank for keywords on search engines can sometimes frustrating. There are so many guides to tell you the best way to rank but at the end of the day, only the search engines know their ranking algorithm 100%. Luckily you can use a number of tools to help you better plan your SEO strategy and start ranking.
Google Keyword Planner:
Google’s keyword planner tool is one of the best marketing tools available. Most people who create blog content use it but we underestimate it’s usefulness at times. Researching keyword traffic is so important that Google Keyword Planner was awarded our best in category.
Offers competitor analysis, keyword, backlink and content research as well as well monitoring and rank tracking.
Offer SEO tools and site overviews which can give detailed demographics and reports on visitors to any website.
Answer the Public:
Convert keywords into the most popular questions being asked on Google and Bing to help you plan your keyword strategy.
This is a plagiarism detector in order to ensure you do not have SEO damaging duplicate content on your website.
Research the trend in products, search terms, companies and more across Google. You can search country specific, worldwide, long term or short term trends with this essential tool.
Examine and diagnose tool to manage your page speed and performance.
Moz’s pro tool is an all in one SEO toolset to boost your search engine ranking.
Optimize your pages for SEO by targeting the keywords you really want and ranking effectively.
This is a comprehensive paid for SEO tool that checks for duplicate content, audits redirects, analysis titles, metadata, and information architecture. They also perform a log file analysis.
Helps choose importance keywords and run competitive keyword research.
Analyze the competition around your keyword strategy to get ahead of your competition.
Social Media Management
Social Media is a tricky business. There are a lot of platforms to manage and you can spend a lot of time making sure that everything is updated. This was one of the categories that I found had a lot of options but luckily for you, I’ve included a social media management section of my best marketing tools list.
This allows users to build up a library of evergreen content under a variety of different categories that will be published on your social media platforms on a loop at predetermined times.
Save time managing your social media. Schedule, publish and analyze all your posts in one place.
Helps you grow your social presence and establish yourself as a leader in your industry by suggesting relevant articles, providing top tips and scheduling posts on your behalf.
Automate your social media presence by finding and sharing content across your social media platforms.
Discover the reach of influencers using Earshot to determine who would be the most beneficial influencers to work with.
Will suggest posts for you to share that your followers haven’t seen yet, create engaging posts and track in their custom Klout score.
Connect with social media influencers, journalists and more about recent social media posts and blogs to increase your traffic.
More than just social media management, Oktopost lets you track the revenue attached to your social media efforts.
Automate your online presence by mixing your content with other relevant industry news to keep your followers engaged and increase conversions.
Schedule your posts in bulk and view detailed analytics and reporting. This, in addition to its client management feature, makes SocialPilot particularly useful for agencies. Best of all, it offers custom URLs and Facebook branding.
Not only can you manage your social media presence with SproutSocial but you can also use it to manage your social customer service by quickly responding to issues on social media.
Web page Creation and Lead Capture
It’s almost an expectation now that marketers should be able to make and maintain their own web pages without the need for the help of a developer. With many drag and drop interfaces now available it’s become much easier to do so. I’ve listed the best webpage creation and lead capture tools for you to make it even easier.
Optimizely gives you more than just the ability to make webpages as a marketer. You can AB test the design of your site, landing pages, your call to action buttons and even the way your website interacts with the visitor. Because of this it’s getting the top place in our webpage creation and lead capture section.
A great tool for managing memberships, groups clubs and more all through one platform. Clubrunner helps you build your web presence and improve how you collaborate with these groups.
Create landing pages from a number of conversion ready templates or create your own from scratch. Add functionality through ready to go widgets like CTAs, videos, countdowns and more.
Create online forms and receive an email each time a form is submitted.
Craft engaging landing pages to create viral contents for giveaways, prizes and more that you can report on with enterprise solutions
Store, share and manage all of your files securely with M-Files. This tool is great for businesses working in industries with sensitive information.
Create and A/B test lead capture forms without the help of a developer. It makes it easier to convert visitors into subscribers.
A slick interface that automatically tests what triggers yield the best results for your website to help you find the optimal way to display your lead forms.
Sumo has three powerful features for increasing traffic, collecting emails and tracking your customers’ behavior across your site.
With Typeform you can carry out engaging questionnaires and surveys to capture leads in an innovative way.
Create landing pages without the need for a developer to increase conversions on your website.
Create beautiful websites with a truly intuitive drag and drop interface.
There you have it, Rebrandly’s list of the 150+ best marketing tools. Hopefully, with this list you’ll be able to save yourself some time choosing the best marketing tools for you. As mentioned, If you think your tool deserve a place on our list let us know in the comments below and we’ll test it out to see if it makes the cut.
- Best Social Media Automation Tools
- The Best Free Small Business Marketing Tools in 2017 – via TrustWorkz
- Why You Need to Add This Simple Tool to Your Marketing Stack
- Introduction to Online Marketing Types
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