Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a mammoth task to sort through them all.
It took me a lot of time to check them out and do the research, so I decided to write up my findings in this blog post. I hope it saves other people the hours, days and weeks which I spent researching and testing all these different products.
I start the list with the 15 best marketing tools that I found across a number of different categories. Then, I dig a bit deeper into each category and recommend some more tools. This way you can get a brief overview or dig a bit deeper into the area of marketing you’re most interested in.
With that said, I’m just one man. If there’s a best marketing tool that you use and thinks deserves a place on the list let me know in the comments section below and I’ll test that one out too!
The 15 Best Marketing Tools:
These were the creme de la creme, the tops of the pops, the best of the best that I came across during my research. In no particular order, here are the 15 best marketing tools that I think you should be using.
- ClickMeter (Analytics & Tracking)
- Rebrandly (Online Branding)
- WordPress (Blogging & Content Creation)
- Slack (Collaboration)
- Intercom (Customer Success & Support)
- Canva (Design, Images & Video)
- Shopify (eCommerce)
- MailChimp (Email Marketing)
- HubSpot (Marketing Automation
- Eventbrite (Event Management)
- Facebook Ads (Paid Advertising)
- 1Password (Productivity)
- Google Keyword Planner (SEO Tools)
- Meet Edgar (Social Media Management)
- Optimizely (Webpage Creation & Lead Capture)
Below you’ll find out why these tools were chosen as the best marketing tools in their category.
In total, I’ve included over 150 of the best marketing tools for each of the sections that our winners dominated. To make it easier for you to read through, I’ve used a legend so you can easily see which is the best tool in its category, which tools have a free version and the tools which we use.
: Marketing Tools we use at Rebrandly
Analytics & Tracking
Analytics and tracking is an essential part of any marketing strategy. Without the ability to track and report on your marketing efforts, you can’t determine what has worked. With that in mind, here are the best analytics and marketing tools available for you to track and report on what you’re doing.
Yes, ClickMeter is Rebrandly’s sister company. But ClickMeter’s ability to monitor, compare and optimize all your marketing links in one place is second to none. That earns ClickMeter our best in category badge for analytics and tracking.
Work smarter by automating marketing reporting and manual processes like the gathering of data from advertising platforms.
Everyone knows what Google analytics can do but no list of best marketing tools could be complete without it. Using Google Analytics to track visits, goals and more should be part of your daily life as a marketer.
Heap automatically captures every customer touchpoint and automates away the pain of data. Other tools require you to tag events upfront and manually instrument tracking code. But Heap automatically captures clicks, taps, swipes and form changes.
Centralize your marketing channels and tools in one central hub to make reporting easier.
With tools to analyze SEO and social media data, UNAMO allows marketers to track social BRAND mentions and measure the reach and engagement of their social media content. It also makes it easy to find the right influencers for your brand. It’s SEO tools also track keyword positions and backlinks.
Blogging & Content Creation
Blogging and content creation are the backbone of marketing. Without the right tools here, you won’t have any content to share. Check out the best blogging and content tools I came across during my research.
WordPress makes it so easy to get started. You can choose from over 350 easy to use themes and get started with a blog. This is perfect for marketers to start working without the need for a developer to get you set up. The easy to use interface and endless WordPress plug-ins make it a front runner for our best in category badge in the blogging and content creation section.
This is a research and monitoring tool to help Marketers discover curated content relevant to their industry.
Podcasting has become extremely popular as a content type and BuzzSprout gives you everything you need to get started Podcasting. You can create, host and track all with this tool.
CoSchedule is a convenient drag-and-drop content marketing calendar. It lets you plan, create and promote your content in one place. CoSchedule’s Website Analyzer will also help you find the best headline for SEO and driving traffic to your content.
Available as a browser extension, web editor, Microsoft Office Add-in, mobile app or desktop app, Grammarly’s writing assistant helps 15 million daily users write nearly everything from emails to blog posts more clearly and effectively.
This app helps you make your blog posts and content more reader-friendly by pointing out long and complicated sentences, passive voice phrases and more.
Allows you to create and host interactive quiz games to pit respondents against each other. Perfect to use as a presentation tool in meetings, to assess what a group has learned during a talk, or to engage an audience during an event.
Medium is perfect for those not in need of their own hosted blog and that want to get started pronto.
Piktochart started out as an infographic tool helping marketers to transform information into consumable and interesting visual assets. Now, it’s also great for presentations, reports, flyers, posters, ebooks, and more.
A browser extension that will save images and content that you would like to read or reference later.
This is an easily navigated tool that lets users create fun and quizzes to share with followers.
Improves your marketing knowledge with pro-level content selected by your marketing peers and moderated to ensure quality.
If you’re part of a team big or small it can be difficult to ensure that everyone works together towards the same goal. Luckily there are a number of tools available to make sure your team works together productivity and reaches their marketing goals.
Slack hands-down wins out best collaboration tool. With its ability to send direct messages, be a part of channels and even use slack bots, it’s the ultimate tool for collaboration.
Tracks how you work, the tasks you have to complete, your deadlines and your productivity.
Allows for team collaboration through widgets dedicated to different areas of your business.
A lot of people use Dropbox for storing their files in the cloud. This makes it so much easier to share files with your eam and also gives you an extra sense of security that you files will be safe.
Google Drive is another fastly popular option for file sharing and editing but earns its place in our best marketing tools list.
Host international meetings that you can track and record. Perfect for international and remote teams.
A fantastic tool for technology companies to plan, track and report on their software developments.
Host or join meetings and share your screen with this great tool. It can also integrate with a number of other applications.
Combine your teams work into one place where you can chat, work on documents, tasks, projects and more.
Bring your team together in Trello for projects, meetings & more. Trello helps your team stay organized.
Manage, collaborate with and grow your brands’ external influencers.
Manage your data how you like in this collaboration tool that allows you to attach, work on and customize documents together.
With Zoom you can hold video conferences, international team meetings and more. With screen and audio sharing abilities, this is a great addition for a team based in multiple locations.
Customer Success & Support
If you make your customers successful consistently, then your business will be successful. This makes it an essential category on our list of the best marketing tools.
Intercom makes it easy to connect and support your customers with a nice clean interface on both your side and the customer’s side. Because of this, Intercom wins best-in-category for customer success and support.
Chat directly with website visitors and customers to ensure their success. Drift integrates with intercom, MailChimp, HubSpot and more.
Collect feedback and leads in a fun and fresh way. Emojics encourages visitors to share their feedback by simply clicking an emoji to show how they’re feeling. Based on what they click, you can decide what your next interaction will be.
This all-in-one feedback analytics software uses intuitive feedback forms and advanced triggering rules. Users can capture feedback in real-time, as well as carry out in-depth analyses using customizable dashboards and in-chart filtering.
Learn from your users and their experience by asking questions, recording net promoters scores, open-ended questions and more.
Respond (by Buffer):
The ideal tool for customer support teams that give answers over social media platforms. You can assign tweets, Facebook posts, and messages to team members to make sure you’re on top of everything.
Gives you a snapshot of your customer’s health and determines when they might be ready to move onto another product tier or be suitable for new features.
Create, track and prioritize customer support tickets and requests.
Design, Images & Videos
Creating visually pleasing images, videos and sites is a great way to attract visitors and engage consumers. It’s not always easy for marketers to create great looking content, but there are tools that can help even the least creative of us make enticing content.
A very simple tool for people who may not have any design experience, Canva lets you create professional standard designs. The drag and drop interface makes it a clear winner for the design, images & videos section. With the importance of graphics in marketing growing, this is one of the best marketing tools around.
A video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes.
Another Adobe addition to the list, Spark allows you to create aesthetically pleasing images for social media, animated videos, press releases and more.
Create impressive marketing videos and animations in minutes.
Wireframe applications and web pages before coding begins to ensure your team is working towards one, unified goal.
Convert a PNG, JPEG or GIF file to the favicon file type .ico for use on your website.
If you ever need to showcase your idea for a marketing app or site idea, Fluid UI will let you turn out a prototype in minutes – no coding required.
Create images, infographics, microsites, presentations and great moving stories with interactive and animated elements to fuel audience engagement.
An ios app that allows you to add quotes and captions to beautiful images. Perfect for sharing on Instagram.
Upload your designs and add animations and gestures to transform your images into interactive prototypes.
Loom is a new kind of communication tool that helps you get your message across through instantly shareable video.
Pablo is perfect for creating beautifully engaging images optimized to the perfect size to share on Social Media.
Create short videos and presentations for marketing, internal communications, or education for free. It provides access to royalty-free characters, animated scenes, images, live-action videos, soundtracks and more.
Make great graphics for blogs, social media and anything you can think of without any design experience super quickly.
Helps users to easily discover the best fonts to use on graphics or their website.
Wistia enables businesses to achieve their goals with video. Its products allow users to create, host, track and promote their business videos.
Design Wizard is a simple online graphic design tool that allows you to create compelling visual content and designs with a couple of clicks.
Depending on your business, you might need the ability to sell physical products or services. You can have all the best marketing tools in the world, but if your online store lets you down, you’ll seriously damage you bottom line. Ecommerce platforms aren’t always the easiest to maneuver, but our list will help you get your store up and running in no time.
Shopify is simple to use and has a whole bunch of tools and add-ons that make running a store easy. With instant access to hundreds of the best-looking themes for online stores, choosing Shopify as the best marketing for eCommerce was a no-brainer.
With a free plan – and the other plans being reasonably priced – BigCartel is one of the easiest and cheapest go to market ecommerce platforms.
More than just a store, BigCommerce also lets you list your products on Amazon, Facebook, eBay and more.
This is a simple online store, perfect for selling digital products and services.
An all-round ecommerce platform that invests in customer success heavily. They have training and extra consultations available.
Dropshipping made easy. Berlo’s browser extension allows you to add products to your Shopify store and get direct-to-supplier orders from your customers.
Paris-based PrestaShop is a free, open source ecommerce platform that is extremely easy to use, even for those who want to customize their stores. The platform has many useful functions and can be integrated with Mailchimp for free.
This app from Shopify will offer alternative options at the checkout to encourage last minute sales.
Turn your current blog or website into a selling machine by embedding products for purchase on an existing site, along with a dedicated product page with up to five products for free.
Squarespace’s all-in-one platform provides domains, websites, online stores and marketing tools, giving marketers everything they need to make a business website stand out. No matter what stage your business is at, you can launch a professional website with this powerful platform.
An intuitive store builder with a real entrepreneurial spirit and the ability to connect with a number of external tools.
Email marketing has long been an integral part of most marketing strategies. There are a lot of tools to choose from in this category but don’t worry, I’ve saved you some time by picking out the best.
Selling products, sharing news and more are made simple with MailChimp. A number of templates are available and customizable, making it one of the best marketing tools for your email strategy.
This email marketing and automation platform enables small businesses to build and cultivate relationships with their customers in order to grow. AWeber features powerful behavioral automation, sales tracking, segmentation and split testing in an easy-to-use interface.
Campaign Monitor makes it really easy to create, send and measure the impact of your email marketing campaigns. You can create engaging campaigns easily with its drag and drop tools.
With simple templates and easy-to-use features, this email tool is perfect for email marketing beginners.
Automate marketing actions based on conditions, actions and even things like abandoned shopping carts.
iContact’s drag and drop email platform and in-app photo editor make creating campaigns a breeze. Plus it provides free email automation and has a team of email consultants available for hire.
Turn your email signature into a promotional banner and drive more traffic to your website or social media accounts. This tool has templates for bloggers, marketers, and designers too.
Though primarily an editorial newsletter tool, Revue is great for easily dragging and dropping information from sites like Twitter or Medium into your marketing newsletters. The browser extension makes this even simpler.
This tool lets users preview desktop and mobile versions of their own emails before sending them. It also allows you to see the code behind emails you receive so you can pull off the same design.
Anyone who’s ever run or managed an event will know how stressful it can be. That’s why it’s so beneficial to use one of the tools listed here.
Sell tickets and manage event registrations by creating event pages, tickets and more. The simple layout makes it one of the best marketing tools for event management – and the winner in our event management section.
Create your own event app without writing any code. Its booking system module allows users to book themselves in, pay and add an event to their calendar.
Plan, integrate and control your event by using Bizzabo as your command center.
Events are a powerful marketing channel, but measuring their true impact can be tricky. The Cvent Event Management platform helps marketers drive higher attendance, increase attendee engagement, and track real-time event insights.
A simple events management platform that helps you manage multiple events on a small budget.
Launch your event technology with everything from reporting, networking and on the day polls.
Specializing in event management for restaurants and venues, Gather allows marketers in this industry to seamlessly source leads and host memorable events.
This platform allows audiences to interact with presentations in real time. You can crowdsource audience questions for Q&A sessions or panel discussions, engage participants with live polls and capture valuable event data.
Wild Apricot is an all-in-one event and membership management software. Features include event pages with online registration and payments, a built-in email system, a drag-and-drop website builder and a mobile app.
Even with the best marketing tools available, there is still a lot of work to put in. Marketing automation tools give you the freedom to be more productive and spend more time on the work that really matters. So sit back and let the automation do its thing with one of the tools from this category.
HubSpot’s workflows tool allows you to automate any number of tasks in a concise flow. You can send internal or external notifications, change properties in your CRM and group leads together. The endless possibilities of HubSpot’s marketing automation earn it the best in competition badge for the marketing automation section.
Easy automation for busy people. Zapier moves info between your web apps automatically so you can focus on your most important work.
Integrate your cloud applications to put your marketing on autopilot.
IFTTT (If This Then That):
IFTTT has built a series of automatic actions with some of the world’s biggest brands. This tool goes further than marketing and even lets you automate aspects of your life like opening the garage door when your BMW approaches!
Create automated actions between over 140 apps.
This B2B marketing automation solution is powered by Salesforce. It lets marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform.
Follow Up Boss:
This tool is ideal for optimizing and tracking the core sales activities for real estate agents and teams.
Rebrandly is the leader in branded link management. The platform makes it easy to create, track, and manage short URLs with a custom domain name. Rather than just shortening links, with Rebrandly – showcase your company’s brand name for every short link that’s created. This extra exposure for your brand can improve click-through rates by up to 39%.
BrandYourself DIY Tool:
Helps you clean up your online image and control what appears online when people search for your company.
Monitor your brand’s perception online by tracking where it’s mentioned across the web.
Create a sick logo for your brand, no design experience necessary.
Why is a survey tool in the branding section, you ask? Well, SurveyMonkey lets you survey customers and prospects to determine how your brand is perceived, measuring brand awareness and more. While SurveyMonkey Audience also gives marketers access to online panels for on-the-fly DIY market research.
Create a professional email signature to showcase your brand.
One of the best ways to boost your marketing efforts is by using paid advertising. In this day and age, there are a few different ways to use paid advertising but here are the best marketing tools you can use to get a band for your buck
With Facebook being used by over 1.9 million users in Q1 of 2017, it’s become one of the best marketing tools available. Use it to serve advertisements to your custom audiences with near-creepy precision.
AdEspresso is the only app that lets you create, manage, optimize and analyze your advertising across Facebook, Instagram, and Google ads. Various automation tool combinations are available to suit marketers from every type of business. Its free database of ads is also a great source of inspiration.
This allows you to create, manage and report on paid advertisements in one dashboard, eliminating the need to access individual tools to manage your paid advertising.
Make retargeting campaigns across Facebook, Twitter and Google easier to manage by monitoring ad performance and making edits under one platform with Adroll.
With 977 million monthly searches, creating paid advertisements on Bing can be a powerful marketing strategy.
This tool uses a four-step approach to Facebook advertising: create, automate, trigger and then lead response.
Create advertisements across Google search or display networks to target specific audiences and target users when they’re looking for what you sell.
Social Ads Tool:
This trusted Facebook marketing partner helps users automate and manage their Facebook ads.
Find the most profitable keywords that your competitors are paying for. Compete with them and find out the words that are wasting your CPC budget.
Twitter Ads’ objective-based campaigns are designed to help you achieve results that drive action and add value to your business. Create campaigns tailored for a variety of business goals, from driving website traffic to increasing brand awareness.
With so many spinning plates in the air when it comes to marketing you need to make sure you’re staying productive. To help keep things moving along quickly, here is a list of the best marketing tools to help you stay productive.
Remembering all of your passwords can be a huge pain. We all know the feeling of entering the wrong password for the third time and being locked out of an account. Store all your login details in one place, get secure password suggestions and set up a master password to give your logins an extra layer of protection.
Be more productive in the way you schedule meetings by setting available times and letting people choose when to meet you.
A list of all the Mac shortcuts you’ll ever need to make your workflow more efficient.
Take and store notes online. They’re easy to share and you can create helpful lists too.
Change the color of your Apple device screens to adjust to your eyes so you can work without disturbance.
A browser extension to remind you about the tasks you need to accomplish today.
Track the amount of time you spend on applications to ensure you’re being as productive as possible.
Spending too much time on social media instead of working? This Chrome plug-in will block you from entering certain websites for a defined period of time.
Trying to rank for keywords on search engines can be frustrating. There are so many guides to tell you the best way to rank but at the end of the day, only the search engines know all the details of their algorithms. Luckily, you can use a number of tools to help you better plan your SEO strategy and start ranking.
Google Keyword Planner:
Google’s keyword planner is one of the best marketing tools available. Most people who create blog content use it, but we underestimate its usefulness at times. Researching keyword traffic is so important that Google Keyword Planner was named the best in this category.
Ahrefs offers competitor analysis, keyword, backlink and content research as well as monitoring and rank tracking.
Offers site overviews which can give detailed demographics and reports on the visitors to any website.
Answer the Public:
Convert keywords into the most popular questions being asked on Google and Bing to help you plan your keyword strategy.
This is a plagiarism detector that will let you ensure you aren’t posting SEO-damaging duplicate content on your website.
Research the products, search terms, and companies that are trending across Google. You can search by country-specific, worldwide, long term or short term trends with this essential tool.
Examine and diagnose your website’s page speed and performance, which is an essential ranking factor.
Moz’s pro tool is an all-in-one SEO toolset to help you boost your search engine rankings.
Optimize your pages for SEO by targeting the keywords you really want to rank for.
This is a comprehensive paid-for SEO tool that checks for duplicate content, audits redirects and analyses your site’s titles, metadata, and information architecture. It can also perform a log file analysis.
This can help you choose important keywords and run competitive keyword research.
Get localized Google SERP results and analyze the competition around your keyword strategy to get ahead of the competition.
Social Media Management
Social media is a tricky business. There are a lot of platforms to manage and you can spend hours making sure everything is updated. This was one of the categories that had the most options but luckily, I’ve some top picks to suggest.
This allows users to build up a library of evergreen content under a variety of different categories. They can be published on your social media platforms in a loop at predetermined times.
Save time managing your social media. Buffer lets you schedule, publish and analyze all your posts in one place.
Helps you grow your social presence and establish yourself as a leader in your industry by suggesting relevant articles, providing top tips and scheduling posts on your behalf.
Automate your social media presence by finding and sharing content across your social media platforms.
Discover the reach of influencers using Earshot and determine who would be the most beneficial influencers for your brand to work with.
Connect with social media influencers, journalists and more about recent social media posts and blogs to increase your traffic.
More than just social media management, Oktopost lets you track the revenue attached to your social media efforts.
Automate your online presence by mixing your content with other relevant industry news to keep your followers engaged and increase conversions.
Schedule your posts in bulk and view detailed analytics and reporting. This, in addition to its client management feature, makes SocialPilot particularly useful for agencies. Best of all, it offers custom URLs and Facebook branding.
Not only can you manage your social media presence with SproutSocial, but you can also use it to manage your social customer service and quickly respond to issues on social media.
Web page Creation and Lead Capture
It’s almost an expectation now that marketers should be able to make and maintain their own web pages without the help of a developer. With many drag and drop interfaces now available, it’s become much easier to do so. I’ve listed the best web page creation and lead capture tools for you to make it even easier.
Optimizely gives you more than just the ability to make web pages as a marketer. You can A/B test the design of your site, landing pages, call to action buttons and even the way your website interacts with visitors. Because of this, it’s getting the top place in our web page creation and lead capture section.
A great tool for managing memberships, groups, clubs and more all through one platform. ClubRunner helps you build your web presence and improve how you collaborate with these groups.
Create landing pages from a number of conversion ready templates or create your own from scratch. Add functionality through ready-to-go widgets like CTAs, videos, countdowns and more.
Create online forms and receive an email each time one is submitted.
Craft engaging landing pages to create viral content for giveaways, prizes and more.
Store, share and manage all of your files securely with M-Files. This tool is great for businesses working in industries with sensitive information.
Create and A/B test lead capture forms without the help of a developer. This tool makes it easier to convert visitors into subscribers.
A slick interface that automatically tests what triggers yield the best results for your website. This tool will help you find the optimal way to display your lead forms.
Helps you to automatically generate leads and to get an overview of which companies are visiting your website, and how they interact with it. What’s more is that Albacross is free to use.
Sumo has three powerful features for increasing traffic, collecting emails and tracking your customers’ behavior across your site.
With Typeform you can power your brand’s interactions with beautifully designed, professional-looking online forms that people will love.
Create landing pages without the need for a developer to increase conversions on your website without delay.
Create beautiful websites with a truly intuitive drag and drop interface.
It offers an all-in-one eCommerce platform. This platform comes with 70+ Payment and Shipping methods, no transaction fee and options to be integrated with marketplaces such as eBay, Amazon as well as Dropshipping services.
So there you have it, Rebrandly’s list of the best marketing tools. Having reached well over 150 tools, we feel we were quite thorough. Hopefully, this list will save you some time when it comes to choosing the best marketing tools for you.
As I mentioned all the way back up at the top of this post, if you think your tool deserves a place on our list, let us know in the comments below. We’ll be sure to test it out to see if it makes the cut.
- Best Social Media Automation Tools
- The Best Free Small Business Marketing Tools in 2017 – via TrustWorkz
- Why You Need to Add This Simple Tool to Your Marketing Stack
- Introduction to Online Marketing Types
This Article is About:
- The Best Marketing Tools
- List of the Best Marketing Tools
- Marketing Tools for Small Business
- Free Online Marketing Tools
- Marketing Tools
- Top Marketing Tools
Originally Posted: June 20th, 2017.
Post Updated: October 18th, 2018.