How to Determine if Your Social Media Links Are a Security Risk

As businesses or social media influencers share content, it’s important to ensure that shared links aren’t jeopardizing their audience. 

Determining the safety of social media links isn’t just good practice; it’s an essential part of maintaining a brand’s trust and reputation. 

Every shared link on platforms like Facebook, Twitter, or Instagram serves as a gateway, but it’s critical to ensure that this pathway is free from threats and vulnerabilities. According to the Cybersecurity & Infrastructure Security Agency (CISA), phishing campaigns often use these platforms to lure victims.

Businesses and influencers can determine if their links are safe by ensuring their URLs are branded and tied to reputable domains. Let’s dive deeper into this topic.

What is Social Media Link Security?

Social media link security refers to the strategies and practices designed to safeguard businesses while operating on social media platforms. As companies increasingly leverage social media for branding, marketing, and engagement, the associated risks have grown. It’s essential for businesses to ensure their social media links are secure to protect sensitive company data, uphold brand reputation, and prevent potential breaches that could undermine customer trust.

Below are examples of safe (after) and unsafe (before) links. Note how the safe link is branded. 

before and after branded links

What are the Benefits of Safe Social Media Links?

Here are several key benefits of using safe social media links:

Boosted User Engagement

Users are more likely to engage with safe links. They are not only more willing to click on these links but also tend to interact more actively with the content, whether it’s liking, sharing, or commenting. This, in turn, benefits businesses and content creators who rely on social media to reach their target audiences.

Cybersecurity and Privacy Protection

Safe social media links are instrumental in protecting the cybersecurity and privacy of users. They reduce the risk of malware and phishing attacks, which can lead to identity theft and financial losses. Users can click on these links with confidence, knowing they won’t be exposed to malicious content. Additionally, the reduction in harmful links helps in preserving the confidentiality of personal information shared on social media platforms.

Enhanced User Trust

When users encounter safe links on their social media feeds, it fosters trust in the platform and the content being shared. Trust is a critical element in social media interactions. People are more likely to interact with content and profiles when they feel safe, resulting in a more positive and productive online environment.

Improved Brand Reputation

Businesses and brands benefit from the use of safe social media links as they ensure their content is not associated with malicious or harmful elements. It helps maintain a positive brand reputation and prevents potential damage caused by associations with malicious links or content.

Social Media Link Security

As social media platforms have become ubiquitous, so has the practice of shortening URLs for more concise and aesthetically pleasing posts. While custom, branded links like the ones generated by Rebrandly help companies foster engagement while keeping users safe, that’s not the case for all short links.

Non-branded short links can present several issues, such as lower click-through rates. That’s because leads may, rightfully, be wary of clicking on unfamiliar, generic links, fearing that they might lead to phishing or malicious websites. 

Keep in mind that some platforms, like Bitly, offer branded domains, but they must be hosted on the URL shortener’s platform, so they cannot leverage the authority of a company’s primary website. Consequently, they tend to have low domain ratings (DR) and less brand recognition, limiting their effectiveness in terms of SEO and user trust. 

Users may also be skeptical of branded links that do not align with a company’s primary domain, raising concerns about the legitimacy of the content. 

One of Rebrandly’s key benefits is that links can be tied to a company’s existing domain, thus boosting its authority. Additionally, this connection to the company’s domain enhances click-through rates on social media, as users are more likely to trust and interact with links that feature the company’s branding. 

Safe and Unsafe Social Media Link Examples 

Below is an example of a safe link added to a social media post and an unsafe one. Note that the safe link clearly contains the blog’s name “My Blog” within its domain, increasing the trustworthiness. 

safe and unsafe Facebook links

How to Improve Social Media Link Safety

Navigating the maze of social media link safety is essential for brands aiming to maintain trust and authenticity. Here’s how to maintain safety standards when sharing links on social media:

  • Combat Phishing with Branded Links: With the rise of phishing, using branded links can help businesses ensure that their audience knows the source of the link, enhancing its credibility. A link that’s clearly from a trusted brand reduces the risks associated with phishing.
  • Avoid Malicious Downloads: Always verify the authenticity of applications or software before sharing their links. A branded link that leads to a trusted source can diminish the risk of malware downloads.
  • Privacy Through Thoughtful Sharing: When sharing content, especially if it’s sensitive, use branded URLs that accurately depict the destination, ensuring the preview generated aligns with the intended message.
  • Control Third-Party Access: While integrating third-party apps can be beneficial, businesses should routinely audit and assess the permissions of these integrations, ensuring no unnecessary data access is granted.
  • Leverage Branded Shortened URLs: Instead of generic shortened URLs that can appear suspicious, utilize services like Rebrandly to create branded short links. These enhance the credibility and recognizability of your links on social platforms.
  • Stay Clear of Clickbait: Uphold your brand’s authenticity by avoiding sensationalist or misleading headlines. Using branded links can further affirm the authenticity of the content you’re sharing.
  • Prioritize Secure Connections: Always ensure that the links you share, especially those related to transactions or data collection, use “https://” to signify a secure connection. When using branded links, this practice not only promotes safety but also boosts brand trust.


Key Takeaways

When it comes to social media link security, it’s crucial to understand the drawbacks of non-branded short links. These generic links lack transparency, making it difficult for users to discern their destination and potentially exposing them to phishing risks. 

On the flip side, using a platform like Rebrandly to create custom short URLs not only enhances your brand’s visibility but also assures your audience of the link’s legitimacy. 

This added layer of trust can boost engagement and safeguard your online reputation, making it a savvy choice for securing your social media links.

What’s Your Level of Social Media Link Security?

To safeguard your brand’s reputation and ensure the trustworthiness of your links, it’s essential to assess your social media link security frequently. Here’s what to consider:

  • Optimize Privacy Settings: Start by refining the privacy settings of your social channels. Proper configuration ensures your posts reach the intended audience, preserving the exclusivity of your branded content.
  • Curate Your Audience: Regularly review your brand’s followers or connections. By removing suspicious entities, you ensure a safe community for your content, reducing the chances of malicious link sharing.
  • Ensure Authenticity with Branded Links: Utilizing branded links provides an immediate visual assurance to your audience; seeing your brand in the URL fosters recognition and trust. Also, branded links, as opposed to generic short links, are less likely to be flagged as spam or phishing attempts, ensuring better deliverability and open rates. By leveraging the power of branded links, you not only maintain your brand’s integrity but also enhance the user experience, leading to improved engagement and conversions.
  • Boost Security with Two-Factor Authentication: 2FA is a potent weapon against unauthorized access. By introducing an additional verification step, you substantially reduce vulnerabilities, ensuring your branded content remains in safe hands.
  • Leverage URL Scanning Tools: With the proliferation of cyber threats, URL scanners have become indispensable. Use them alongside Rebrandly to ensure the integrity of your links, offering your audience a seamless, secure browsing experience.
  • Update Passwords Regularly: For optimal link security, keep refreshing your social media passwords. Pairing unique, robust passwords with branded links solidifies your brand’s digital fortress against cyber intrusions.
  • Stay Vigilant and Report Anomalies: Engage with your community and encourage the reporting of suspicious links or behaviors. As you promote safety, you not only protect your brand but also champion a secure environment for your audience.



The following are some frequently asked questions related to determining the security risk of social media links:

How do you check if a link is safe or not?

To check if a link is safe, use reputable link scanning services, hover over the link to check its destination, be cautious of shortened links, avoid downloading from unknown sources, and keep your software up to date for added security.

How do you know if a link is suspicious?

To determine if a link is suspicious, look for red flags such as misspellings or slight variations in the URL, check if it asks for sensitive information or credentials, be cautious of unsolicited emails or messages with links, and consider using link scanners or security software to identify potential threats.

What security risk is associated with social media sites?

Security risks associated with social media sites include the potential for identity theft through oversharing personal information, exposure to phishing scams and malicious links, data privacy concerns, and the risk of cyberbullying and online harassment. Additionally, social engineering attacks can exploit information shared on these platforms to manipulate individuals into revealing sensitive data or engaging in harmful activities.

Can you identify some of the privacy concerns linked to social media?

Privacy concerns linked to social media include the unauthorized collection and sharing of personal data by platforms and third parties, the risk of identity theft and fraud due to overexposure of personal information, the potential for cyberbullying and harassment, the lack of control over the dissemination of one’s content, and the blurring of public and private boundaries, which can lead to unintended disclosures and loss of personal privacy.