Feather Hickox

I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

Are you looking to level up your link management game? Look no further! Rebrandly, the leading link management platform, is thrilled to announce its new premium free trial. For a limited time, users can experience the power of Rebrandly’s premium features completely free for 14 days. The best part is, no credit card is required. The free trial is available to users on the Free plan.  So, what exactly does...

Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security.  In this article, we share 11 essential questions that you should be asking about the risk level...

As a hub for career advancement and business development, LinkedIn is filled with potential opportunities, but it’s also speckled with potential security risks. These risks come in many forms, but one of the most overlooked is the humble hyperlink. Identifying whether your LinkedIn links pose a security risk is not just about protecting your customers’ personal information. It’s also about safeguarding your business reputation and maintaining the trust of your...

Businesses rely heavily on online presence and social media to connect with their audience, and the security of their online assets has become paramount. Facebook, as one of the leading social media platforms, is a valuable tool for companies to engage with their customers and promote their brand. However, with great power comes great responsibility, and it’s crucial for businesses to assess whether their Facebook links pose a security risk. ...

Email marketing remains a critical tool for engaging with your audience and driving conversions for businesses and organizations. However, the effectiveness of your email campaigns hinges not only on your compelling content but also on the strategic placement of hyperlinks within your messages. Links, when used thoughtfully, can enhance user experience and drive desired actions, such as clicking through to your website or making a purchase. But if not carefully...

When it comes to optimizing your online presence and enhancing your marketing efforts, the choice between building an in-house solution and outsourcing specific services is a critical decision. One such pivotal area that businesses need to consider is the implementation of a branded link shortener. It can have a substantial impact on a brand’s online identity and customer engagement While developing an in-house branded link shortener may seem like a...

As businesses or social media influencers share content, it’s important to ensure that shared links aren’t jeopardizing their audience.  Determining the safety of social media links isn’t just good practice; it’s an essential part of maintaining a brand’s trust and reputation.  Every shared link on platforms like Facebook, Twitter, or Instagram serves as a gateway, but it’s critical to ensure that this pathway is free from threats and vulnerabilities. According...

Understanding how to determine if your links pose a security risk is paramount to safeguarding your online presence and data integrity.  Sharing a link is more than just connecting two points; it’s about ensuring that the journey between those points is secure, reliable, and trustworthy for all involved.  Without the proper attention, URLs can harbor hidden dangers, ranging from phishing scams and malware to identity theft and data breaches. Link...