GUIDE 2023

TinyURL API Review: Pricing and Alternatives

The TinyURL API offers a gateway for developers to interact programmatically with TinyURL’s platform for shortening URLs and managing links.

Much like Rebrandly, TinyURL operates in the sphere of link management and URL condensation. Both solutions come with a broad array of tools tailored for essentially the same purposes. Both TinyURL and Rebrandly feature APIs to facilitate the seamless integration of link management capabilities into software applications, but each tool serves unique user needs. 

If your primary objective centers on simple, no-frills URL shortening, TinyURL’s API may align well with your objectives. On the other hand, if you’re in the market for more branded custom domains and advanced analytics that also adhere to legal standards like GDPR, CCPA, and SOC2, Rebrandly’s API will be a better choice.

In this article, we will dive deeper into the intricacies of TinyURL and its API, while also contrasting them with other available options.

TinyURL API Best Alternatives

Choosing the best link shortener software requires an analysis of features against cost. Let’s explore the leading choice that offers exceptional functionality and value for the investment.


Rebrandly stands as a formidable alternative to TinyURL and its API by providing a range of features that meet both simple and intricate link management requirements.

Rebrandly API is robust enough to satisfy the demanding requirements of large-scale enterprises, yet it remains user-friendly and easily implementable. It’s capable of driving complex SMS marketing campaigns for heavy-hitting industries like telecommunications and airlines, all while adhering to stringent data security regulations including CCPA, SOC2, and GDPR. That makes it a go-to solution for businesses of all sizes looking to enhance their branding through effective link management.

Main Features

  • Branded Short Domains: Put your unique brand stamp on every URL, making sure each one becomes a branded touchpoint for your audience.
  • Comprehensive Link Analytics: Assess how your shared links are performing, deepen your understanding of audience engagement, and make data-driven adjustments to your marketing initiatives.
  • Developer-friendly API: Incorporate link shortening and management features into your existing systems with an API that is flexible enough to suit diverse business requirements.
  • Easy-to-use Interface: Navigate through all of Rebrandly’s capabilities effortlessly, regardless of whether you’re an expert developer or new to the world of marketing.
  • Domain Management: Oversee and secure your custom domains for branded links, all centralized within a single platform.
  • Collaboration Tools: Foster team collaboration by sharing access, controlling permissions, and ensuring synchronized efforts among all team members.

Key Features of TinyURL

Below, we explore the key features of TinyURL and discuss how they compare with Rebrandly.

URL Shortening

TinyURL allows users to shorten URLs via a straightforward API. However, Rebrandly takes this a step further by offering custom-branded links, which can significantly improve a brand’s visibility and credibility. 

Custom-branded links make it easier for users to recognize and trust the URL, which in turn can increase click-through rates. While TinyURL provides basic link shortening, it offers a different level of customization and branding than Rebrandly does.

Custom Alias Creation

TinyURL offers some basic customization for your URLs through its API key and authentication process. Rebrandly, however, provides more advanced features like the ability to edit destination URLs after they have been created. 

This flexibility is particularly useful for marketing campaigns, where you might need to adjust your approach based on analytics or user behavior. 

Link Redirection

TinyURL redirects users to the original URL when they click on a shortened link. While it provides reliable link redirection, Rebrandly adds more functionality like 404 redirects and broken link management, making it a more comprehensive solution for businesses. 

Reliable link redirection is essential for maintaining user trust and ensuring a seamless user experience.

Link Tracking and Analytics

TinyURL does offer link tracking and analytics, allowing users to monitor click-through rates, geographic locations, and other metrics – depending on which plan users are on. 

Rebrandly goes above and beyond in this area, providing more advanced analytics capabilities, including integration with other analytics tools for a more holistic understanding of user behavior. Some users find Rebrandly’s analytics dashboard more visually appealing and easier to interpret. 

Rebrandly Pros

While TinyURL offers basic insights, if you’re looking for detailed analytics, Rebrandly is the more robust option.

Browser Extension

TinyURL offers a browser extension to facilitate quicker URL shortening. It makes it easy to shorten and share the URL of the current Chrome tab. Rebrandly’s Chrome Extension offers the added capability to edit links directly from the browser interface. 

This makes it even easier to manage your links without having to navigate away from the page you’re on. 


TinyURL uses encryption protocols to keep your data safe. Rebrandly also prioritizes security but enhances user trust further with the option for custom-branded domains. 

Both services aim to provide a secure environment, which is particularly relevant for enterprises.

Integration Possibilities

TinyURL does offer API access for those with technical know-how, catering mainly to businesses that want to incorporate URL shortening into their existing platforms. However, Rebrandly goes beyond simply offering an API; it provides a wider array of integration options with various services, making it a more flexible and adaptable choice.

Where Rebrandly stands out is in the simplicity and ease of the integration process. Users frequently mention that incorporating Rebrandly into their existing technological ecosystems is notably straightforward, even for those with limited technical skills.

Better Marketing 

This user-friendly approach facilitates quicker adaptation and a more seamless transition into new or current workflows, minimizing the time dedicated to implementation and problem-solving.

Browser Bookmarklet

TinyURL does offer a browser bookmarklet to simplify the creation of shortened URLs. Rebrandly also offers this feature, but their more comprehensive feature set includes multiple ways to easily generate custom-branded links, making it a better choice for those who need more than just basic link shortening.

The bookmarklet feature in both services is designed to make the URL-shortening process as frictionless as possible.

No Account Required

TinyURL allows users to generate shortened links without the need for user registration. This feature may appeal to individuals who are looking for quick, one-time link shortening without the commitment of account creation. 

While this offers immediate simplicity, it may not meet the needs of users seeking advanced link management, tracking, and analytics capabilities.

How to Integrate Link Management Tools

Integrating link management tools into your operations can simplify your branding and analytics endeavors considerably. This section will guide you on how to take advantage of both platforms’ APIs.

How to Leverage TinyURL API

To begin with TinyURL’s API, you first need to create an account on their platform. Once that’s done, you can obtain an API token, which is crucial for validating your API requests. TinyURL’s API is relatively straightforward, permitting basic operations like URL shortening and basic monitoring and analytics. Though it may not offer as many functionalities as some other services, it is useful for straightforward link-shortening tasks. HTTP methods like GET and POST are generally used to interact with TinyURL’s API, and their documentation provides more in-depth guidance.

How to Leverage Rebrandly API

Rebrandly, on the other hand, offers a more comprehensive API that provides for a smoother integration process. This is often commended in user reviews for its easy-to-follow documentation

User Friendly Documentation

After registering for a Rebrandly account, you can generate an API key for application authorization. The API allows you to create branded links, fetch detailed analytics, and even modify destination URLs after they have been created—an uncommon feature. Rebrandly supports various HTTP methods like GET, POST, and PATCH, thereby positioning itself as a versatile and appealing alternative for more complex link management needs.

Payment Plans

TinyURL offers diverse pricing plans to suit a range of users, from individuals to large corporations. A key aspect to consider—especially if you’re interested in API features—is the level of API access each plan provides. Here’s how these plans stack up against Rebrandly’s offerings:

Free Plan

The Free Plan is an ideal starting point for individuals who require basic link-shortening features. This plan is supported by ads and requires email verification for activation.

  • Monthly API Credits: 600 (Limited API access)
  • Custom Alias for Links
  • Alternative Domain Options
  • Basic Monitoring and Analytics

Note that Rebrandly’s free plan offers more comprehensive features, including 25 branded links per month and 1 custom domain, thus offering greater scope for brand customization and analytical insights.

Pro Plan

The Pro Plan caters to those looking for more advanced link management functionalities and is TinyURL’s most popular offering. Pricing starts at $9.99 per month or $119.88 when billed annually.

  • Monthly API Credits: 10,000 (Standard API access)
  • Everything from the Free Plan
  • 500 Active TinyURLs
  • Link Tagging and Grouping
  • Comprehensive Dashboard Analytics
  • Free Limited-Time Branded Domain Options (.info, .live, .life)
  • BYO (Bring Your Own) Domain and Subdomain
  • URL Click History Retained for 2 Years
  • Time chart, Map, and Detailed Analytics by Time and Device

Bulk 100K Plan

This plan is designed for users with extensive link-shortening needs, often useful for SMS campaigns. The plan starts at $99.00 per month or $1,188.00 annually.

  • Monthly API Credits: 100,000 (High volume API access with limitations)
  • Everything from the Pro Plan
  • Account Capacity for 300,000 Shortened Links
  • Up to 100,000 Monthly Clicks or Hits per Link
  • 90-Day Alias Expiration Time

If API limitations are a concern for your business, Rebrandly offers scalable API solutions that easily integrate with your existing tech stack, even if you’re not tech-savvy. This makes Rebrandly not only a viable alternative but also a powerful competitor, especially for enterprises and organizations with more demanding link management needs.


The following are some frequently asked questions about the Bitly API and some of its alternatives:

Does Bitly have an API?

Yes, Bitly offers an API that enables developers to seamlessly integrate Bitly’s custom domain link shortening and management features into their applications and services. The API allows for the streamlined utilization of Bitly’s services with personalized custom domains for link shortening and tracking.

While Bitly is excellent for general-purpose link shortening and offers robust analytics, if you’re seeking a solution tailored for enterprise needs, such as hosting multiple domains or compliance with regulations like GDPR, CCPA, and SOC2, then Rebrandly could be a better fit for you.

What is the use of Bitly API?

The Bitly API integrates Bitly’s link shortening, tracking, and analytics capabilities into external applications. It allows developers to automate link management, retrieve click metrics, and create shortened links programmatically.

Is Bitly API free?

Bitly offers both free and paid plans for their API usage. The availability of features and the amount of usage permitted can vary depending on the plan you choose. It’s recommended to visit the Bitly website or contact their support for the most up-to-date information on API pricing and usage details.

What is the limitation of Bitly API?

Bitly API limitations can include rate limits on API requests, usage quotas for short links and data retrieval, varying feature availability based on subscription tiers, and potential restrictions on click data and URL blacklisting. Refer to Bitly’s official documentation or support resources for the most up-to-date details.

How do link shorteners work?

Link shorteners like Rebrandly and Bitly take a long URL and convert it into a shorter, more manageable URL. These short URLs redirect to the original URL, making it easier to share long and cumbersome links. The shortened URLs also allow for easier tracking of click-through rates, geographical data, and other analytics.

Can I bulk-shorten URLs?

Yes, APIs support bulk URL shortening, allowing you to shorten multiple URLs in a single API request. This feature is particularly useful for businesses or developers who need to manage a large number of links efficiently.