How to Determine if Your LinkedIn Links Are a Security Risk

As a hub for career advancement and business development, LinkedIn is filled with potential opportunities, but it’s also speckled with potential security risks. These risks come in many forms, but one of the most overlooked is the humble hyperlink.

Identifying whether your LinkedIn links pose a security risk is not just about protecting your customers’ personal information. It’s also about safeguarding your business reputation and maintaining the trust of your connections. Malicious links could lead to phishing scams, spread malware, or even facilitate identity theft.

From a business perspective, these risks could result in a breach of sensitive data, damaging your company’s reputation, and causing significant financial loss. Let’s dive in to understand how to determine the security risk of your LinkedIn links.

What is LinkedIn Link Security?

LinkedIn link security refers to the measures and practices aimed at ensuring the safety and integrity of links shared on the LinkedIn platform. It is vital for preserving the authenticity of a company’s content and communications. Businesses use LinkedIn to disseminate news, updates, and promotional materials, and the presence of fraudulent links can erode trust and credibility. Ensuring link security helps maintain the integrity of a brand’s messages and ensures its content reaches its intended audience.

It helps protect users from potentially harmful or malicious links that could lead to phishing scams, malware downloads, or other cyber threats. By verifying and monitoring the links shared, businesses can mitigate the risk of their employees falling victim to cyberattacks, safeguarding sensitive data and their reputation.

What are the Benefits of Safe LinkedIn Links?

The following are some of the benefits of ensuring safe LinkedIn links:

Reduced Cybersecurity Risks

Safe LinkedIn links help minimize the risk of cybersecurity threats. Cybercriminals often use social engineering tactics to spread malicious links. By ensuring that the connections you interact with are secure, you can protect your company, your customers, and your network from phishing attacks, malware, and other cyber threats.

Enhanced Professional Branding

Safe LinkedIn links are pivotal in enhancing a business’s professional branding. When a company consistently shares valuable content and useful information through LinkedIn links, it positions itself as an authority in its industry. By being seen as a knowledgeable and credible source, businesses can attract more connections and followers interested in their expertise.

Increased Visibility

Sharing safe LinkedIn links can significantly increase a business’s visibility on the platform. LinkedIn’s algorithm tends to favor content that is engaging and generates meaningful interactions. By sharing links to insightful blog posts, industry news, or thought leadership articles, a business can boost its chances of appearing in users’ feeds, increasing its reach and exposure.

Effective Lead Generation

One of the primary goals for businesses on LinkedIn is lead generation. Safe LinkedIn links can be instrumental in this regard. When a business shares branded links to landing pages or forms for webinars, eBooks, or other lead magnets, it can collect valuable contact information from potential customers or clients. These leads can then be nurtured to convert them into paying customers.

Drive Traffic to the Company Website

Safe LinkedIn links can act as a traffic driver to a business’s website. Sharing links to blog posts or product pages can encourage LinkedIn users to click through to the business’s site. It not only increases website traffic but also provides an opportunity to convert visitors into customers or leads.

Networking Opportunities

LinkedIn is a platform built on networking, and branded links can help businesses expand their network. Sharing safe links to relevant articles or engaging in conversations through comments can lead to connections with professionals in similar industries. These connections can be valuable for partnership opportunities, collaborations, and referrals.

Showcase Industry Expertise

Businesses can use LinkedIn links to showcase their industry expertise. When they share links to research reports, case studies, or whitepapers relevant to their field, they demonstrate their knowledge and commitment to staying informed about industry trends. It can help attract industry peers, clients, and partners interested in collaborating with experts.

LinkedIn Link Security: Branded VS Unbranded Links

Custom, branded links, such as those generated by services like Rebrandly, play a pivotal role in ensuring both user safety and fostering increased interaction. Unlike non-branded short links, which can raise concerns among users, custom links offer a sense of security. When users encounter unfamiliar, generic links, they may hesitate to click on them, fearing they might lead to phishing or malicious websites. This wariness often results in lower click-through rates, hindering the effectiveness of marketing efforts.

Popular URL shortening services like “bit.ly” have become a preferred choice for malicious actors to disguise unsafe websites. When shortening URLs through Bitly, for example, the domain must be hosted on Bitly itself. That not only prevents companies from leveraging the authority and trust associated with a company’s primary website, but it also makes it easy for scams to happen. 

This is why it is important to leverage custom domain link shorteners. Rebrandly ties the short links to a company’s existing domain, providing a substantial boost to its online authority. This not only positively impacts SEO but also results in higher click-through rates on social media platforms and enhanced brand visibility. These links associated with recognized company domains are also less likely to be flagged as spam, contributing to a safer and more trustworthy online environment.

Safe and Unsafe LinkedIn Link Examples

The following are examples of safe and unsafe links in LinkedIn posts. A proper domain name in the images below indicates that it’s from a reliable source. The first image is from our own post on LinkedIn. Note that the link is shortened to keep readability high and make the post more clean. 

safe, branded link

Below is a branded link from one of our clients.

paypal linkedin safe link

Below, you can see another example of a safe link.

safe link digitalmarketing

Below, you can see an example of an unsafe link.

example of unsafe link

How to Improve LinkedIn Link Safety

Here are a few steps you can take to determine if your LinkedIn links are a security risk and how to mitigate those risks:

  • Use a Branded Link Shortener: A branded link shortener like Rebrandly can significantly enhance LinkedIn link safety. These services allow you to create custom short links that are both aesthetically pleasing and trustworthy. By using branded links, you increase the likelihood that your connections will click on your links, knowing that they are from a reputable source. Additionally, these services often include analytics to help you track the performance of your links.
  • Regularly Check the Authenticity of Links: Before sharing any link on LinkedIn, it’s essential to verify its authenticity. Ensure that the website or page you’re linking to is legitimate and reputable. Avoid linking to websites with suspicious content, as it can negatively impact your professional credibility.
  • Use Secure Connection Protocols: Always opt for websites that use HTTPS (Hypertext Transfer Protocol Secure) connections. Secure websites are less susceptible to cyber threats and are considered more trustworthy. This can significantly improve the safety of the links you share on LinkedIn.
  • Avoid URL Shorteners: While branded link shorteners are a great choice, generic URL shorteners like Bit.ly or TinyURL should be avoided when sharing links on LinkedIn. These generic shorteners can mask the true destination of a link, potentially leading to suspicions or misunderstandings among your connections.
  • Keep Your Profile Secure: It’s vital to keep your LinkedIn profile secure to maintain LinkedIn link safety. Use a strong, unique password for your account, enable two-factor authentication, and regularly review your privacy settings. A compromised account can harm your reputation and share malicious links without your knowledge.
  • Monitor Your Link Performance: Branded link shorteners like Rebrandly often provide detailed analytics on link performance. Take advantage of these analytics to monitor click-through rates, geographic locations of your audience, and more. This data can help you refine your content and ensure that your links are genuinely valuable to your network.
  • Stay Informed: Cybersecurity threats and scams are constantly evolving. To maintain safety standards when sharing links on LinkedIn, stay informed about the latest trends in online threats. Following reputable cybersecurity blogs and news sources can help you remain vigilant and adapt your safety practices accordingly.

Key Takeaways

LinkedIn link security is paramount for maintaining a professional and trustworthy online presence. It’s crucial to avoid non-branded short links when sharing content on the platform. Non-branded links not only appear unprofessional but can also raise suspicion among your connections, potentially deterring them from clicking on your links.

To enhance your LinkedIn link security and make your links more appealing, consider using a platform like Rebrandly. Rebrandly allows you to customize and brand your links, making them not only more visually appealing but also increasing their trustworthiness. This customization can boost engagement and encourage more meaningful interactions with your network, ultimately helping you make the most of your LinkedIn ROI.

What’s Your Level of LinkedIn Link Security?

Here’s a breakdown of how to evaluate your LinkedIn link security:

  • Profile Privacy Settings: Start by reviewing your profile privacy settings. Ensure that your personal information, such as contact details, location, and connections, is not accessible to the public or to those outside your trusted network. Adjust these settings according to your comfort level, balancing visibility with security.
  • Connection Requests: Examine the incoming connection requests carefully. Be cautious about accepting requests from individuals or entities you don’t recognize. Only connect with people or organizations you trust, as accepting unknown connections can potentially expose your profile to malicious actors.
  • Phishing Awareness: Educate yourself and your team about phishing threats on LinkedIn. Phishing scams can arrive through messages, job offers, or connection requests. Learn to spot red flags like suspicious links, vague job descriptions, or requests for personal information.
  • Password Management: Ensure that strong, unique passwords are in place for all LinkedIn accounts associated with your business or brand. Implement multi-factor authentication (MFA) to add an extra layer of security. Regularly change passwords and encourage your team to do the same.
  • Employee Training: Invest in employee training to foster a security-conscious culture. Teach your team to be cautious about what they share on LinkedIn, emphasizing the importance of not divulging confidential business information.
  • Content Sharing: Evaluate the type of content you share on LinkedIn. Avoid sharing sensitive business data or confidential documents publicly. Implement strict content guidelines to prevent accidental data leaks.
  • Third-Party Applications: Review the third-party applications that have access to your LinkedIn account. Remove unnecessary or suspicious apps, as they may compromise the security of your data.
  • Incident Response Plan: Develop a comprehensive incident response plan for potential LinkedIn security breaches. Outline the steps to take in case of a security incident, including reporting, containment, and communication procedures.
  • Security Updates: Stay informed about LinkedIn’s security updates and new features. Implement changes and improvements promptly to stay ahead of evolving security threats.


The following are frequently asked questions related to determining if your LinkedIn links are a security risk:

How do you check for unsafe links?

To check for unsafe links, you can use online link scanners or security software. These tools analyze the URL for potential threats, such as malware or phishing content. Additionally, common signs of unsafe links include misspelled domains, suspicious-looking email addresses, and unexpected requests for personal information.

Is LinkedIn a potential security risk?

LinkedIn can be a potential security risk, primarily through phishing attacks, data breaches, and exposure of sensitive business information. However, with proper security measures and user awareness, these risks can be effectively mitigated, making LinkedIn a valuable platform for professional networking.

What are the threats of using LinkedIn?

The threats of using LinkedIn include potential phishing attacks, data breaches, exposure of sensitive business information, and connection with malicious or fraudulent profiles. Users need to be cautious when interacting on the platform and employ security best practices to mitigate these risks.

Can someone steal your info by clicking a link?

Yes, someone can potentially steal your information by tricking you into clicking on a malicious link. Phishing links, for example, can lead to websites designed to capture your personal or sensitive data, like passwords or credit card information.