Own Your Digital Identity with a .bio Domain
Your social media bio isn’t just digital filler—it’s prime real estate for your brand’s identity. While stunning visuals and engaging content create irresistible curb appeal, the true goal is to guide followers beyond social platforms and into your branded universe. Smart content creators and influencers know that just the right link in this high-profile spot can be the gateway to more clicks, connections, and, ultimately, conversions.
But here’s the challenge: without a central hub for your brand’s digital assets, even the most compelling content can be difficult to find. Having one prominent link in your bio section clearly directs your audience to your latest content or other important owned assets like a landing page or shop.
That’s where a .bio domain comes in. With your own .bio profile, you can grow your brand and build trust with your audience, all with one link.
Let’s take a look at what a .bio domain is, who it benefits, and how you can get started using one:
What is a .bio domain?
A .bio domain is simply a web address with “bio” at the end (which represents the top-level domain, or TLD). For example, instead of www.yourbrand.com, the URL will look like www.yourbrand.bio.
Adopting a .bio is the perfect opportunity to register high-demand brand names and create links that stand out from your competition.
Who should get a .bio domain?
While this particular TLD originated in the biotechnology, sciences, agriculture, and sustainability communities, the growth of influencer marketing has made this particular domain one of the most recognized and sought after by social media marketers and brand influencers.
Now, .bio domains are used by influencers and content creators across a wide range of industries to activate audiences with unique branded links in their social media bios. The link takes visitors to a page where they can easily access all the creator’s assets in one place.
Link Gallery with Rebrandly lets you manage your bio link in an attractive and simple format. Link Gallery hosts links to various offerings such as your social media handles, blog, events, store, and more.
It’s also common for public figures to set up a website with a .bio TLD to share info related to their digital identity—like contact info, portfolios, resumes, and personal blogs.
Why do you need a .bio domain?
Let’s break down the main benefits of having a .bio domain to better understand why you should use one in your profile: Improve brand recognition
A short URL with a .bio TLD is recognizable and easy to remember. You can use it alongside your branded domain to create short links instantly associated with your brand. Instead of using cryptic URLs with random letter combinations that look spammy, with a .bio domain, you can customize your short links to reflect your brand accurately, thus improving brand recognition and performance.
Own your data
If you use a .bio domain to direct users to your website or landing page, you own any data collected on your site (e.g., through forms, cookies, or analytics tools). Controlling your data allows you to gather insights about your audience’s behavior in every channel and optimize traffic to your site.
If you use Rebrandly to create branded links with your .bio domain, you can track link performance, such as clicks and geographic data, through Rebrandly’s analytics. This data is accessible to you through your Rebrandly account. To maximize your control over audience data, consider setting up analytics on your website and using Rebrandly’s link-tracking features.
Grow your audience
Generic short links often look spammy and suspicious, which discourages users from clicking on them. With a .bio TLD and a custom-branded domain, you can create short URLs that represent your personal brand. This shows your audience that the link is credible, giving users the confidence to click and explore.
Moreover, it prevents malicious actors from misrepresenting your personal brand and misleading your audience. You can even include a custom slug to accurately reflect the destination URL. This helps people understand the page’s purpose, making them more likely to click on it.
Create a cohesive brand experience
The best part of using a .bio domain is that you can share a centralized hub, where everyonecan access all your digital assets in one place.
You can connect your .bio domain to your Link Gallery or other link in bio platform, so your followers can easily access links to your other social media pages, latest blog posts, new videos, event signup pages, promoted products, portfolio, and more. Doing so helps you create a cohesive brand experience and streamline the customer journey to improve engagement.
How to set up a .bio domain with Rebrandly
Rebrandly makes it easy for anyone to set up a .bio domain, and it’s free to get started. Here’s how:
- Visit the domain search page.
- Enter your brand or company name. Creators and influencers should ideally enter their blog name or social media handle that’s associated with their personal brand. The search results will show you recommendations for .bio domains that are available for free with a Rebrandly coupon. If the domain you want isn’t available, you can enter an alternative phrase that still represents your brand.
- Click on the “Free with coupon” button and sign into your Rebrandly account to register the domain. If you don’t have an existing account, you can register for free to claim your .bio domain.
- Once you’ve claimed your domain, Rebrandly will automatically connect your new domain to your account so you can start using it to create short links.
- If you want to connect the domain to Link Gallery, go to Link Gallery on the top navigation bar to get started. Click “New Link Gallery” and follow the instructions to add your new .bio domain!
Give your audience a better digital experience with a .bio domain
Whether you’re a digital creator just starting out or an established influencer, a .bio domain ensures you own your brand, data, and digital identity in every channel.
Claim your free .bio domain with Rebrandly and start creating links representing the real you.
