The power of personalization: a custom link in bio for higher conversions
Every click is crucial in converting your audience into followers, clients, or customers. When someone engages with your brand on social media, that interaction should be frictionless and lead to the next step in the marketing funnel.
Your link in bio isn’t just a helpful page for your audience to learn more about you; it’s an extension of your brand and reflects your digital identity. A generic link in bio creates a disconnect between a brand’s carefully crafted identity and the actual audience experience. From trust-eroding third-party domains to inflexible layouts, these limitations can negatively impact audience engagement and conversion rates.
Instead, choose a custom link in bio to reinforce your branding, build trust, and keep your audience engaged with your content in every channel. Learn how below:
Strengthen your identity with a branded link
The URL you choose for your link in bio shapes how your audience perceives and interacts with your brand. Selecting a custom domain for your link in bio transforms a basic profile link into a powerful branding asset.
Create a cohesive brand experience
A branded link makes your link in bio feel like a natural extension of your brand rather than a disconnected third-party service. Branded links are also more memorable so potential users can find you again, even without written documentation of your link.
When you create a Link Gallery with Rebrandly, you can choose a domain that perfectly aligns with your company and your goals:
- Industry-specific domains (yourname.bio, brand.shop)
- Geographic domains (brand.nyc, company.london)
- Campaign-specific domains (launch.brand, event.company)
- Product line domains (collection.brand, series.company)
The result is polished and professional.
Build trust
A branded link in bio isn’t only about aesthetics—it’s about trust. When your audience sees your brand or company name in the URL rather than a generic third-party domain, they are 40% more likely to engage with your content.
Think about it: when you visit the Instagram bio of your favorite band, Studio 7. Which link are you more likely to click on?
freeli.nk/studio7
OR
Studio7.band
And it’s not just your audience who prefers branded links. With spam rates at a record high in almost every channel, link transparency and brand trust directly impact the bottom line. Generic URLs and redirects generated by many link in bio tools draw extra scrutiny and are more likely to be blocked or flagged as spam–and when links are blocked, so is their potential to deliver value.
With Link Gallery by Rebrandly your link is an actual microsite hosted on your custom domain. There are no shady redirects as with many other link in bio tools, and with Link Gallery, audience trust increases by more than 25%, and the likelihood of blocked links decreases exponentially.
Create visual impact with custom design elements
Your link in bio page should be more than just a list of links; it’s an opportunity to create a memorable brand hub.
Cultivate a design that reflects your brand
Customize the look and feel of your link in bio page:
- Apply your brand colors to create a cohesive look
- Add your logo and background brand imagery
- Create clear calls-to-action in your link titles
- Adjust layouts to highlight key content
- Insert videos that showcase your company, product, or message.
These design elements work together to create an environment that feels like a natural extension of your website and social presence.
Keep content fresh and relevant
Regularly update your link in bio design to pique audience interest and drive timely engagement.
Some ideas:
Seasonal updates
- Refresh your color scheme for different seasons
- Update imagery to reflect holiday themes
- Highlight seasonal products or promotions
- Adjust messaging for time-specific events
- Create special layouts for company milestones or anniversaries
Campaign-specific customization
- Create dedicated sections for specific promotions
- Use clear calls-to-action that align with campaign objectives
- Insert unique videos or images that highlight your campaign
- A/B test different layouts and messaging
- Produce multiple links in bio to showcase a specific campaign
By treating your link in bio page as a dynamic marketing asset rather than a static link list, you can create rewarding experiences that keep your audience coming back and drive meaningful engagement with your brand.
Maximize performance through data-driven decisions
Choose a link in bio tool with advanced analytics features that provide visibility into how your audience interacts with your content.
Monitor performance metrics
Success with your link in bio strategy comes from regular monitoring and refinement. You can make informed decisions about content updates and placement by tracking what content drives the most engagement.
Understanding your audience’s behavior starts with comprehensive analytics. Link Gallery delivers real-time engagement data that shows who is interacting with your links, when they’re engaging, and how they’re accessing your content. You can track click-through rates on individual links and calls to action, analyze traffic patterns, and understand geographic and device-specific trends influencing your audience’s behavior.
Add UTM tracking for more visibility
A UTM code is a small snippet added to the end of a URL to help track performance. Using UTM codes helps businesses understand which specific campaigns and platforms are performing best, leading to better optimization of future marketing efforts.
Add UTM codes to the links you share in your link in bio for greater visibility into which social channels and links are driving the most traffic to your most important pages.
Take Control of Your Data
Many link in bio providers believe they own the data you create on their platform. That means they control it even after you leave.
If you don’t know who owns the data in your social profiles or link in bio, be sure to check your provider’s terms of service. Choose a custom link in bio solution that puts you in complete control of your data through custom domain implementation.
With Rebrandly, you own your audience, data, custom domain, and all your branded content. You maintain ownership of all visitor interaction data and retargeting capabilities. You can track conversions, gather audience insights, and measure performance metrics without restrictions.
Create a custom link in bio with Link Gallery
Transform your single bio link into a powerful brand asset with Link Gallery. Unlike standard bio tools that limit your expression, Link Gallery puts you in complete control of your audience’s journey from social discovery to conversion. With a custom domain, you establish immediate brand trust while maintaining ownership of your data and analytics.
Link Gallery is free to use, and available to everyone. To celebrate, we’re offering a free .bio domain for a limited time when you sign up (full terms and conditions apply). Adopting a .bio is the perfect opportunity to register high-demand brand names and create links that stand out from your competition.
Start building your custom Link Gallery and take ownership of your digital first impression.
