SMS Marketing

  Bulk SMS marketing is an effective strategy for engaging customers and prospects at scale. Most people are more responsive to text messages than other communication channels, and your messages will feel more urgent when sent directly to their mobile devices. That’s why a robust bulk SMS marketing plan is critical to getting your messages in front of the right audience. Whether you’re alerting users to a system update, offering...

The way you communicate with your audience has a direct impact on how they receive your message. However, each communication channel has its own challenges. Selecting the right mix of channels strengthens your campaign effectiveness while ensuring your marketing team can execute efficiently. SMS campaigns are a great way to engage with your audience and connect with them via their mobile device; 53% of marketers see SMS as one of...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...

Text message is the most preferred form of personal communication among consumers in the United States. So if you’re a small business owner, why not connect with your customers through the mode of communication they use the most? Text message marketing could be the ideal way to promote your products and services and provide timely updates. Yet businesses are often nervous about using text marketing, perhaps afraid of coming off...

  Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite communication method of key customers over methods such as PPC or email that brands typically...

  Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent on mobile advertising in 2019. First I’ll go through the reasons why you should invest...

  Over the past decade, SMS marketing has continued to go from strength to strength.  And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few pitfalls to watch out for when it comes to planning your SMS marketing campaigns —...