Digital Marketing

The holiday season is a time for festive celebrations, family gatherings, and connecting with the people that matter most to us. It’s also the season for end-of-year giving, which makes it a critical time for nonprofit fundraising. Nonprofits rely heavily on end-of-year donations to power them through the following year. Some striking statistics emphasize how important this season is: 50% of nonprofits receive most of their annual contributions in the...

At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...

In this era of digital fragmentation and channel proliferation, successful marketing requires a new level of precision, performance, and innovation. It’s no surprise that high-performing agency teams constantly work to manage client expectations, maintain brand consistency across platforms, and deliver results under pressure—all while prioritizing investment and optimizing return. The good news? Brand and agency teams can accelerate digital transformation and unlock growth in just a few clicks – with...

Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee.  What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat?  We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...

I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

  As marketers, we spend a lot of time carefully piecing together campaigns that we think will appeal to our target audience. And when you take into account how many segments within that target audience we’re trying to appeal to, that adds up to a whole lot of work. So why do we do it? Marketing without targeting is like running in quicksand- there’s nothing stopping you from doing it,...

  It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service.  We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: Guest posting Referral...

Text message is the most preferred form of personal communication among consumers in the United States. So if you’re a small business owner, why not connect with your customers through the mode of communication they use the most? Text message marketing could be the ideal way to promote your products and services and provide timely updates. Yet businesses are often nervous about using text marketing, perhaps afraid of coming off...

The features and pricing of some of the best URL shorteners The best URL Shortener out there have a range of different features – the question is, which one is right for you? What features do you need and which really don’t matter? There is no shortage of companies offering URL shorteners these days, but they all have a slightly different angle, plan, or feature set. If you’re looking for some...

Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on the net. Yet, they all go about this process in different ways. Certain conversion rate...

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up,...