Content Marketing

When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than just ‘Add-On’s, we find that Chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform like YouTube, using the best Chrome extensions...

With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. Following the right blogs will not only help you learn about marketing strategies, but it will also teach you a thing or two about blog marketing. We asked marketers from around the world what they found to be the best marketing blogs based on...

  So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you need to do for shining in the online firmament? We’ve listed a few unmissable tools...

  Regardless of how bootstrapped you or your startup may feel, the $0 marketing stack gives you plenty of opportunities to grow your business with a number of powerful free online marketing tools. From Buffer to a specific app that tells you exactly what you need to know about a potential client you’re meeting with, you’ll be impressed by just how powerful completely free online marketing tools really are. If...

  Conversion rate optimization — also known as CRO — is the process marketers go through to convert more of their website visitors into taking an action. This action could be turning your visitors into actual leads, subscribers or customers for example.  CRO is one of the most important marketing activities for businesses today. It is simply not enough to just drive traffic to our website — although this too...

  Of all the traction channels startups use to grow their user base and audience, Engineering as Marketing may be the most underutilized… Growth marketing, or growth hacking in online competitive markets is exactly like it sounds…not easy. There are many different growth channels to choose from when embarking on your startup’s marketing journey. Engineering as Marketing is a particularly underutilized channel, and it has proven to be quite valuable when...

  When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites.  And it makes sense. If you get someone to visit your website, that’s half the battle, right?  Well, it can be. But an important statistic to bear in mind is that only 2% of...

  How is your business supposed to not only turn the average client or first-time buyer into a loyal, repeat one, and keep them happy? Trigger-based messaging. These messages also offer a click-through rate that is 152% higher than standard emails and a 77% higher open rate, which can improve the customer experience. Trigger-based messaging could be your secret ingredient to earning loyal customers. all below are six types of triggered...

  Content marketing is one of the most important marketing activities for businesses today.  And while the human element can’t be replaced, there are a variety of content marketing tools that you can use to help you come up with ideas, ensure your targeting is accurate, and rank highly in SERPs.  When I say a variety of tools, I really mean a wide variety. There are plugins, tools, apps, platforms...

  Given that 98% of customers don’t convert on the first visit to your website, it’s important to be top of mind when they reach the stage of being ready to make a buying decision.  Now, I’m sure you’re asking yourself the age-old question that has plagued every marketer since the dawn of time: when will they be ready to buy? The truth is, we don’t know — we never...

It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280-character tweet or a big-budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to convert. In order to do this, you need to provide a map for your audience that leads them...

Knowing how to market your blog post is just as crucial as crafting high-quality content. You could have written a piece that would make James Joyce proud, but unless you can create a buzz around it amongst the crowded digital marketing scene, your hard work will be in vain. It is important to establish yourself in the industry, build a strong connection with your readers, so that when you publish...