Social Media Marketing

Social Media Marketing

How to Use Social Media to Collect Leads

Social media isn’t just a great place to catch up with family, see your high school friend’s new baby photos, or get into heated political arguments.   When implemented thoughtfully, marketers that focus on offering value and building relationships with their audience can easily tap into the goldmine that is social media for lead generation. There are many ways to pick up leads through social channels. Typically, lead generation falls into...
Social Media Marketing

Linking to live video: Facebook Live tips for marketers

  If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And if you haven’t started using live streaming to promote your brand yet, now’s the perfect time. Check out our Facebook Live tips to help you out: Facebook Live’s Latest Features Earlier this month, Facebook introduced three new features for those who are creating Facebook Live videos. Live Rewind – which allows...
Social Media Marketing

How to add a link to your Instagram bio

  Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand.  When you break it down, you essentially have 150 characters to cover an entire mission statement, value proposition and CTA.  No pressure.  One of the most important elements you can add to your bio is a link. This is where you’ll be prompting your audience to...
Social Media Marketing

The best time to post on Instagram in 2021

  Despite the tough competition for engagement amongst social media platforms, Instagram is still one of the most popular channels of choice for marketers today.   And while it’s no longer the case that posts are ordered chronologically on users’ feeds, the time you choose to post on the platform is still crucial when it comes to engagement.  If you’re here in search of a universal best time to post on...
Social Media Marketing

Understanding the Best Time to Post on Facebook

  Timing is everything, and that applies to your Facebook marketing strategy as well. The idea is to publish your posts while your followers are the most active, so you have a better chance of engaging them and driving up your organic reach. In other words, knowing the best time to post on Facebook will help you get the most out of your social media marketing efforts. With a total...
Social Media Marketing

How to share links on social media: URL optimization for marketers

  Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in a newsletter or directing customers to your latest YouTube video, links are often the first point of contact with customers online. But it’s not as straightforward as posting a long URL on social media and hoping for clicks – at least for savvy marketers, it...
Social Media Marketing

Using Instagram For Business: Tips From The Experts

  I was at a restaurant for breakfast recently and a friend of mine was trying to decide if she wanted to get the pancakes or the poached eggs. To help her decide, she did something that I never would have even thought of. She took out her phone, opened Instagram and looked at all the posts that the restaurant had been tagged in by customers. Sure enough, in the...
Social Media Marketing

Retargeting campaigns: 25 tips from marketing experts

  Retargeting is an essential piece of every well-run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice the industry has to offer, we reached out to over 20 marketers to bring you...
Social Media Marketing

Writing the perfect Instagram bio for your brand

  Does your brand have the perfect Instagram bio yet? Or are you still unsure if it’s doing all it can for your business? Your bio is the mainstay of your Instagram profile. It tells prospective followers what you’re all about, why they should follow you and encourages them to take the next step and interact with your business. → Download Now: How To Build A Brand [FREE GUIDE] Your bio...
Social Media Marketing

Quora Marketing: How To Get Traffic From Quora

  When you think of social media, Facebook, Instagram or Linkedin may come to mind. But maybe it’s time to expand your definition. The question and answer platform Quora has over 200 million unique users that businesses like yours are now learning to turn into highly qualified leads. But If you want to know how to get traffic from Quora, you need to understand the unique nature of this social...
Social Media Marketing

Best Free Chrome Extensions for Social Media Managers

  Chrome Extensions are a huge benefit to Social Media Managers who want to optimize how they complete tasks. In a sphere where technology moves so fast, it is only fair that us Social Media Managers should be able to use some of the fast-pace to our advantage. In order to save you time searching for a variation of: “Social Media Chrome Extension” “Best Chrome Extensions for Social Media Marketing”...
Social Media Marketing

In-platform URL shortening services: What you need to know

  As a custom link shortener, we here at Rebrandly are familiar with everything there is to know about short links. But for anyone who isn’t quite as obsessed as we are, we know it can be difficult to keep track of the rules and best practices for posting links to different platforms and, even, how to best make use of in-platform URL shortening services. From Facebook and Twitter, to YouTube and...