Blog

We’re thrilled to announce the launch of the Rebrandly Python SDK, designed to make link management easier and more powerful than ever. The launch of our new SDK demonstrates our ongoing commitment to delivering a world-class developer experience. More links, less code The Rebrandly Python SDK provides a clean and intuitive interface to Rebrandly’s API that drastically reduces development time. Unlike direct API integration, our SDK handles all the low-level...

Long, complex URLs create unnecessary friction for users and can appear unsafe or untrustworthy. But the right Chrome extension can instantly transform lengthy unfamiliar links into a concise, professional format, allowing you to create, share, and track them more easily. Moreover, you can integrate a custom domain to create branded links that build trust and amplify your online identity. It’s important to note that not all link shortener extensions are...

The social media world looks dramatically different from six months ago. TikTok’s future in the US market is still uncertain while emerging platforms like RedNote and Lemon8 are positioning themselves as the next best thing. Meanwhile, political events have sparked unprecedented user migrations between X, Facebook, BlueSky, and Mastodon.  To make things even spicier, social marketers must also grapple with Gen Z consumers and future generations, who continue to reshape...

The marketing ecosystem has proliferated over the past decade, and that trend is not subsiding. Modern agencies must understand the essential shifts taking place and adapt to changes in the global technology market to evolve and thrive. Instead of thinking about themselves solely as execution-based third-party providers, agencies need to drive innovation and value creation by leveraging the unique tech and objective data access they provide. In the first segment...

Running a marketing department is like running your own small company.  The disciplines of marketing are specialized and broad, ranging from the technical, under-the-hood skills needed for marketing operations and digital marketing to the creative and communication skills required for brand and product marketing. All of these roles are supported by and dependent on dozens of software products.  In my CMO network, “What marketing tools to choose” is one of...

According to AWS, link management is an essential infrastructure for any enterprise tech stack and data will be one of the most critical resources for any business in 2025. The rapid growth of data-driven marketing and artificial intelligence in the past several years has made having a clear data strategy more important than ever. To remain competitive, businesses like you need to know as much as possible about their audience....

Every click is crucial in converting your audience into followers, clients, or customers. When someone engages with your brand on social media, that interaction should be frictionless and lead to the next step in the marketing funnel.   Your link in bio isn’t just a helpful page for your audience to learn more about you; it’s an extension of your brand and reflects your digital identity.  A generic link in bio...

Every click tells a story. Link analytics can illuminate what content resonates with your audience, when and where they converted, and how they prefer to interact.  Collect and unlock valuable insights from link data, then use them to enhance campaign strategies, drive better results, and showcase ROI to stakeholders. From tracking geographic engagement to understanding content or device preferences, let’s explore practical ways to utilize data to enhance your communication...

The way you communicate with your audience has a direct impact on how they receive your message. However, each communication channel has its own challenges. Selecting the right mix of channels strengthens your campaign effectiveness while ensuring your marketing team can execute efficiently. SMS campaigns are a great way to engage with your audience and connect with them via their mobile device; 53% of marketers see SMS as one of...

The holiday season is a time for festive celebrations, family gatherings, and connecting with the people that matter most to us. It’s also the season for end-of-year giving, which makes it a critical time for nonprofit fundraising. Nonprofits rely heavily on end-of-year donations to power them through the following year. Some striking statistics emphasize how important this season is: 50% of nonprofits receive most of their annual contributions in the...

Education is supposed to be a stepping stone to a better life, but for many people, the real challenge happens after graduation. Over the last ten years, Generation, a global nonprofit organization headquartered in Washington, DC, and present in 17 countries, has helped more than 125,000 adults find high-quality, stable jobs. With a strategic approach to programming and outreach, Generation has enabled thousands of graduates to achieve personal growth, higher...

“Every user interaction is an opportunity for delight,” explained Maria Thomas, Rebrandly’s Chief Product Officer, during her presentation at SaaStr 2024, “and delight is what turns users into evangelists.”  Understanding the journey from delight to evangelism and its power to drive acquisition, expansion, conversion, and retention is the core concept of product-led growth (PLG)—and what differentiates PLG from other growth strategies. In September, Rebrandly welcomed Maria Thomas to its executive...