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Running a marketing department is like running your own small company.  The disciplines of marketing are specialized and broad, ranging from the technical, under-the-hood skills needed for marketing operations and digital marketing to the creative and communication skills required for brand and product marketing. All of these roles are supported by and dependent on dozens of software products.  In my CMO network, “What marketing tools to choose” is one of...

According to AWS, link management is an essential infrastructure for any enterprise tech stack and data will be one of the most critical resources for any business in 2025. The rapid growth of data-driven marketing and artificial intelligence in the past several years has made having a clear data strategy more important than ever. To remain competitive, businesses like you need to know as much as possible about their audience....

Every click is crucial in converting your audience into followers, clients, or customers. When someone engages with your brand on social media, that interaction should be frictionless and lead to the next step in the marketing funnel.   Your link in bio isn’t just a helpful page for your audience to learn more about you; it’s an extension of your brand and reflects your digital identity.  A generic link in bio...

Every click tells a story. Link analytics can illuminate what content resonates with your audience, when and where they converted, and how they prefer to interact.  Collect and unlock valuable insights from link data, then use them to enhance campaign strategies, drive better results, and showcase ROI to stakeholders. From tracking geographic engagement to understanding content or device preferences, let’s explore practical ways to utilize data to enhance your communication...

The way you communicate with your audience has a direct impact on how they receive your message. However, each communication channel has its own challenges. Selecting the right mix of channels strengthens your campaign effectiveness while ensuring your marketing team can execute efficiently. SMS campaigns are a great way to engage with your audience and connect with them via their mobile device; 53% of marketers see SMS as one of...

The holiday season is a time for festive celebrations, family gatherings, and connecting with the people that matter most to us. It’s also the season for end-of-year giving, which makes it a critical time for nonprofit fundraising. Nonprofits rely heavily on end-of-year donations to power them through the following year. Some striking statistics emphasize how important this season is: 50% of nonprofits receive most of their annual contributions in the...

Education is supposed to be a stepping stone to a better life, but for many people, the real challenge happens after graduation. Over the last ten years, Generation, a global nonprofit organization headquartered in Washington, DC, and present in 17 countries, has helped more than 125,000 adults find high-quality, stable jobs. With a strategic approach to programming and outreach, Generation has enabled thousands of graduates to achieve personal growth, higher...

“Every user interaction is an opportunity for delight,” explained Maria Thomas, Rebrandly’s Chief Product Officer, during her presentation at SaaStr 2024, “and delight is what turns users into evangelists.”  Understanding the journey from delight to evangelism and its power to drive acquisition, expansion, conversion, and retention is the core concept of product-led growth (PLG)—and what differentiates PLG from other growth strategies. In September, Rebrandly welcomed Maria Thomas to its executive...

The time has come. Thanksgiving is less than 10 days away, and you have inventory to clear and Q4 numbers to make. Most of all, you need to take advantage of the influx of shopping activity and make every click count.  Last year, global BFCM (Black Friday Cyber Monday) spending hit a staggering $298 billion, making the five days between Black Friday and Cyber Monday a make-or-break opportunity for retailers...

The next evolution of link in bio has arrived. Unlike traditional link-in bio tools that lock you into their platforms and 3rd party generic domains, Link Gallery creates a seamless branded experience from click to conversion using a custom domain. A link in bio tool solves one of digital marketing’s fundamental challenges: the single-link limitation in social media profiles. Rather than having to choose between promoting your latest product, blog...

Growth is a double-edged sword for developers managing short-link systems. As traffic scales up, the complexity of your infrastructure increases exponentially. Without strong link management systems, even minor errors can cascade into significant service disruptions.  For enterprise-scale applications handling millions of redirects daily, the stakes are incredibly high – a few seconds of downtime can mean thousands or millions of lost clicks and potential revenue. Proper infrastructure isn’t just a...

Your social media bio isn’t just digital filler—it’s prime real estate for your brand’s identity. While stunning visuals and engaging content create irresistible curb appeal, the true goal is to guide followers beyond social platforms and into your branded universe.  Smart content creators and influencers know that just the right link in this high-profile spot can be the gateway to more clicks, connections, and, ultimately, conversions. But here’s the challenge:...