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What is a Branded Link?

What is a Branded Link

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps…

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The Best Retargeting Platforms in 2020

best retargeting platforms - featured image-01

When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites.  And it makes sense. If you get someone to visit your website, that’s half the battle, right?  Well, it can…

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How to Start a YouTube Channel from Scratch

How to start a YouTube channel from scratch-01

As the digital landscape evolves, so does the way we consume digital content. Now with faster connectivity, it’s become much easier for internet users to tune into video content. So it’s no surprise that video is delivering impressive results for marketers. Wyzowl found that video has increased user understanding of the product/service for 95% of…

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