A custom URL can be read out loud at events or printed on marketing materials. Their list of uses for both digital and offline marketing goes on and on. They’re ideal for all these situations because they can be edited to the need of the marketers who create them. Marketers can choose the domain used to…
For marketers, email deliverability is hugely important. Trillions of emails are sent each year and email marketing remains a cost-effective resource for driving conversions – especially for those who work hard to optimize their campaigns and personalize their messages. But nobody can read your marketing emails if they’re banished to the spam folder. Poor email…
Last March, Google URL shortener let users know that it would be winding down its service. Access was immediately cut off for new and anonymous users. While the platform’s other users were given a year to say goodbye to their Google short URLs and come up with a new link management strategy. Come April 2019,…
Brand awareness is important because it gives companies a leg up on competitors. But it takes an average of 5-7 brand impressions before someone remembers and recognizes a brand. So if you want to be a go-to business whose name rests on the tip of consumer’s tongues, you need to think about how you can…
Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely? Influencer…
There are a variety of reasons why you might need to create URL redirects. However, when a website visitor comes across a page that is recently removed, deleted or has moved to another location on your website, their reaction is typically the same: pure frustration. Not to mention, this website visitor has been forced to…
It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to convert….
Last week, Rebrandly hosted its very first marketing Meetup from our Dublin base. We’re really happy with how it went and are already planning more. We learned a few things about event marketing along the way and are looking to organizing future get-togethers with more confidence. Here are some event marketing ideas, tips and strategies…
UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these ten…
As a custom link shortener, we here at Rebrandly are familiar with everything there is to know about short links. But for anyone who isn’t quite as obsessed as we are, we know it can be difficult to keep track of the rules and best practices for posting links to different platforms and, even, how to best…