A custom URL can be read out loud at events or printed on marketing materials. Their list of uses for both digital and offline marketing goes on and on. They’re ideal for all these situations because they can be edited to the need of the marketers who create them. Marketers can choose the domain used…
At Rebrandly, our goal is to get as many people as possible using vanity URLs to share their content. A vanity URL, aka custom short URL, aka branded link, makes for better branding and build trust with your audience. They also make social media, marketing emails and offline marketing materials that bit better for…
To capture the new generation of consumers, businesses need to build brand trust. Social media is the new word of mouth, and brand trust is what measures how seriously Millennials and Generation Z will take you. According to Havas Media, there is plenty of room in the trust market – only 22% of brands…
Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely?…
URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…
It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to…
Customer experience has been a much talked about topic over the past year. It is seen as an innovative approach to dealing with customers and prospects which can be used to improve conversion rate optimization, reduce churn and drive customer loyalty. It’s an important concept for online and offline businesses to grasp as expectations grow…
Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your…
Last March, Google URL shortener let users know that it would be winding down its service. Access was immediately cut off for new and anonymous users. While the platform’s other users were given a year to say goodbye to their Google short URLs and come up with a new link management strategy. Come April…
URL redirects are necessary to provide web browsers with a positive and smooth flowing UX. When a webpage is taken offline, you need to redirect visitors so they don’t get frustrated and leave your site. A 301 redirect is usually the best way to do this – both for your users and your business….