Does your brand have the perfect Instagram bio yet? Or are you still unsure if it’s doing all it can for your business? Your bio is the mainstay of your Instagram profile. It tells prospective followers what you’re all about, why they should follow you and encourages them to take the next step and interact…
Over the past decade, the digital landscape has transformed. Improved technology and the affordable availability of internet on-the-go means people can access content online anywhere at any time – even sizable video files. According to Cisco’s Visual Networking Index, video will make up 80% of global consumer internet traffic by next year. Another survey by…
For marketers, email deliverability is hugely important. Trillions of emails are sent each year and email marketing remains a cost-effective resource for driving conversions – especially for those who work hard to optimize their campaigns and personalize their messages. But nobody can read your marketing emails if they’re banished to the spam folder. Poor…
SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app…
A custom URL can be read out loud at events or printed on marketing materials. Their list of uses for both digital and offline marketing goes on and on. They’re ideal for all these situations because they can be edited to the need of the marketers who create them. Marketers can choose the domain used…
At Rebrandly, our goal is to get as many people as possible using vanity URLs to share their content. A vanity URL, aka custom short URL, aka branded link, makes for better branding and build trust with your audience. They also make social media, marketing emails and offline marketing materials that bit better for…
To capture the new generation of consumers, businesses need to build brand trust. Social media is the new word of mouth, and brand trust is what measures how seriously Millennials and Generation Z will take you. According to Havas Media, there is plenty of room in the trust market – only 22% of brands…
Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely?…
URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…
It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to…