Retargeting is an essential piece of every well-run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice…
Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in a newsletter or directing customers to your latest YouTube video, links are often the first point of contact with customers online. But it’s not as straightforward as posting a long…
Digital marketing is ever-changing. New tools are constantly being created, search engine algorithms are frequently changing and new social media platforms are coming online all the time. This makes digital marketing an exciting and innovative industry, but the challenge that this brings is that it can be hard to keep up with all the latest…
If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL certification – or is at least considering making the move. In recent years, web security has become a big priority for the likes of Google and the internet giant has…
The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses…
Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely?…
At Rebrandly, our goal is to get as many people as possible using vanity URLs to share their content. A vanity URL, aka custom short URL, aka branded link, makes for better branding and build trust with your audience. They also make social media, marketing emails and offline marketing materials that bit better for…
URL redirects are necessary to provide web browsers with a positive and smooth flowing UX. When a webpage is taken offline, you need to redirect visitors so they don’t get frustrated and leave your site. A 301 redirect is usually the best way to do this – both for your users and your business….
According to Forbes, retargeting will continue to be a priority for marketers in the coming year. With three-quarters of consumers taking notice of retargeting ads and 63% of marketers assigning a section of their budgets to it, this comes as no big surprise. If like other marketers, remarketing will be a key part of your…
URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…