According to Forbes, retargeting will continue to be a priority for marketers in the coming year. With three-quarters of consumers taking notice of retargeting ads and 63% of marketers assigning a section of their budgets to it, this comes as no big surprise. If like other marketers, remarketing will be a key part of your…
URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…
Link management is about the ability to organize, edit, analyze and have complete control over all the links your organization shares – no matter how big or small your company is. Links are an important asset to any business. They connect your brand with the online world, so its essential that you’re in control of…
Marketing products on marketplaces like Amazon, Etsy and Ebay are distinctly different from promoting products from your own website. So for some expert insights on how to increase sales on Amazon, we reached out to some experienced marketers and expert sellers for their top tips. Whether you’re taking the first step toward building your online…
In the online world where everyone has a voice, it can be hard to make your brand stand out from the noise. Companies big and small are looking to develop relationships with current and prospective customers using the latest platforms. These companies are adapting, moving out of their traditional comfort zones and into the digital…
There is a ton of different avenues you can use for your marketing efforts. But how do you know which one will yield the best results? It can be difficult to know when to use inbound marketing or outbound marketing. Let’s take a look at how you can decide which one will be most effective for your…
Does your brand have the perfect Instagram bio yet? Or are you still unsure if it’s doing all it can for your business? Your bio is the mainstay of your Instagram profile. It tells prospective followers what you’re all about, why they should follow you and encourages them to take the next step and interact…
Over the past decade, the digital landscape has transformed. Improved technology and the affordable availability of inthttps://biteable.com/blog/video-marketing/ernet on-the-go means people can access content online anywhere at any time – even sizable video files. According to Cisco’s Visual Networking Index, video will make up 80% of global consumer internet traffic by next year. Another survey…
For marketers, email deliverability is hugely important. Trillions of emails are sent each year and email marketing remains a cost-effective resource for driving conversions – especially for those who work hard to optimize their campaigns and personalize their messages. But nobody can read your marketing emails if they’re banished to the spam folder. Poor…
SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app…