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Author: Louisa McGrath

Louisa works on putting together creative and useful content for Rebrandly customers to read. Though she spends a lot of time reading and writing online, she still loves to buy the Sunday papers.
April 15, 2022 / Louisa McGrath / 3 Comments

The Best Digital Marketing Books, According to Marketers

digital-marketing-books

  Digital marketing is ever-changing. New tools are constantly being created, search engine algorithms are frequently changing and new social media platforms are coming online all the time. This makes digital marketing an exciting and innovative industry, but the challenge that this brings is that it can be hard to keep up with all the latest…

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March 4, 2022 / Louisa McGrath / 1 Comment

HTTPS for custom short URLs – Why it’s so important for your brand

https for custom short links - why is it important graphic

  If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL certification – or is at least considering making the move. In recent years, web security has become a big priority for the likes of Google and the internet giant has…

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November 19, 2021 / Louisa McGrath / 2 Comments

How to build a brand: A guide from Rebrandly and HubSpot

how-to-build-brand

  The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses…

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June 21, 2021 / Louisa McGrath / 144 Comments

20 expert tips for influencer marketing success

influencer marketing banner image

  Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely?…

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May 24, 2021 / Louisa McGrath / 1 Comment

14 ways to use vanity URLs – as demonstrated by marketers

  At Rebrandly, our goal is to get as many people as possible using vanity URLs to share their content. A vanity URL, aka custom short URL, aka branded link, makes for better branding and build trust with your audience. They also make social media, marketing emails and offline marketing materials that bit better for…

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April 27, 2021 / Louisa McGrath

301 Redirect: A marketer’s guide to search engine-friendly redirects

301 redirect

  URL redirects are necessary to provide web browsers with a positive and smooth flowing UX. When a webpage is taken offline, you need to redirect visitors so they don’t get frustrated and leave your site. A 301 redirect is usually the best way to do this – both for your users and your business….

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March 26, 2021 / Louisa McGrath

Retargeting Links: How marketers should use them

retargeting-links

  According to Forbes, retargeting will continue to be a priority for marketers in the coming year. With three-quarters of consumers taking notice of retargeting ads and 63% of marketers assigning a section of their budgets to it, this comes as no big surprise. If like other marketers, remarketing will be a key part of your…

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March 19, 2021 / Louisa McGrath / 6 Comments

URLs for SEO: How to create SEO-friendly links

How to create seo friendly urls

  URLs for SEO are an important, though often overlooked, element of optimization that can benefit your website’s rankings. Typically, when best practices for SEO are discussed, the focus is on using the most important keywords throughout your website in places like meta descriptions, title tags, the alt text of images and page copy. Given the fact that…

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January 22, 2021 / Louisa McGrath / 6 Comments

Link management: What it is and why your company needs it

link management

  Link management is about the ability to organize, edit, analyze and have complete control over all the links your organization shares – no matter how big or small your company is. Links are an important asset to any business. They connect your brand with the online world, so its essential that you’re in control of…

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November 4, 2020 / Louisa McGrath / 1 Comment

How to increase sales on Amazon and other marketplaces: 18 expert tips

How to increase sales on amazon banner image

  Marketing products on marketplaces like Amazon, Etsy and Ebay are distinctly different from promoting products from your own website. So for some expert insights on how to increase sales on Amazon, we reached out to some experienced marketers and expert sellers for their top tips. Whether you’re taking the first step toward building your online…

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Recent Posts

  • What is a URL Shortener? May 16, 2022
  • 10 Amazing Personal Branding Examples April 29, 2022
  • The Best Digital Marketing Books, According to Marketers April 15, 2022
  • How to promote your blog post for maximum reach March 25, 2022
  • The Entire History of URL Shorteners March 11, 2022




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