20 expert tips for influencer marketing success

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Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely? Influencer…

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URL redirects: The ultimate guide

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There are a variety of reasons why you might need to create URL redirects. However, when a website visitor comes across a page that is recently removed, deleted or has moved to another location on your website, their reaction is typically the same: pure frustration. Not to mention, this website visitor has been forced to…

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UTMs and URLs: 10 optimization tips

UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these ten…

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