There is a ton of different avenues you can use for your marketing efforts. But how do you know which one will yield the best results? It can be difficult to know when to use inbound marketing or outbound marketing. Let’s take a look at how you can decide which one will be most effective for your product….
Content marketing has exploded in recent years. But the challenge that this brings is that with so much content being created, it can be hard to know who’s actually providing value and who’s blowing smoke. We asked marketers from around the world what they found to be the best marketing blogs that gave them…
When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about…
When you think of social media, Facebook, Instagram or Linkedin may come to mind. But maybe it’s time to expand your definition. The question and answer platform Quora has over 200 million unique users that businesses like yours are now learning to turn into highly qualified leads. But If you want to know how…
As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions. I…
If you’re researching short link providers it’s likely that cost is a big factor in your decision. Fair warning, this article isn’t about comparing the pricing plans of link shortening tools but rather what it actually will cost you to use them. While some short link providers may have a free package or a low-cost…
If you’re not familiar with Zapier, you are seriously missing out! Zapier allows you to connect your various different applications and tools so an action in one triggers a response in another. These mini-integrations are known as zaps. For example, you can create a zap for WordPress and Facebook, so when a new blog…
I was at a restaurant for breakfast recently and a friend of mine was trying to decide if she wanted to get the pancakes or the poached eggs. To help her decide, she did something that I never would have even thought of. She took out her phone, opened Instagram and looked at all…
You may have read a hundred and one other articles on how to increase CTR, but this one is different, I swear! My goal is to provide you with a really valuable guide to increasing your click-through rate that you can put to good use and hopefully share with your followers too. I don’t…
Much like the battle for the Iron Throne being waged in Westeros, there’s a battle taking place in the link management space. (Okay, maybe not as dramatic as the battle for the Iron Throne, but a battle nonetheless!) Generic short URLs once reigned as King, but much like the Mad King Aerys, they have…