You may have read a hundred and one other articles on how to increase CTR, but this one is different, I swear! My goal is to provide you with a really valuable guide to increasing your click-through rate that you can put to good use and hopefully share with your followers too. I don’t…
Much like the battle for the Iron Throne being waged in Westeros, there’s a battle taking place in the link management space. (Okay, maybe not as dramatic as the battle for the Iron Throne, but a battle nonetheless!) Generic short URLs once reigned as King, but much like the Mad King Aerys, they have…
Getting someone to read your content or view your website is becoming harder and harder. It’s not enough to create a great landing page or write some top-notch content. To capture reader’s attention you have to promote your content rigorously. Your first move is most likely to post it on social media, then send…
Anyone who’s read any of our articles before will know that we don’t believe using short URLs is the best way to create, share and manage links. We follow the branded link way of life. Branded links let users connect their own domain (in other words, not a generic domain) to create custom short links….
For the purpose of this blog post, I’m going to assume that you already have a vested interest in personal branding. You have social media accounts, maybe a blog and you’ve probably done some research on online personal branding tips already. But your online personal branding is something that can always be improved. A while…
Marketers have a huge abundance of tools in their marketing stack that they use every day. There are tools for content creation, blogging, emails, lead nurturing and more. But one key element of the marketing process that is often forgotten is link management. Links are shared and then forgotten about but are the backbone of the…
If you’re a product manager, engineer or even just a techie you may be considering integrating your product with a URL shortener API to shrink down the links that your product creates. (In this article, I’m going to make my life easier by referring to any tool, app or platform as a “product”.) Maybe…
Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a mammoth…
Before sitting down to write a completely different article, I decided to do my usual research. I thought it would be interesting to find out how to increase the click-through rate of our next post. Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and advertisements….
There is a ton of different avenues you can use for your marketing efforts. But how do you know which one will yield the best results? It can be difficult to know when to use inbound marketing or outbound marketing. Let’s take a look at how you can decide which one will be most effective for your product….