CTR or click-through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…
The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their…
Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR…
With so many productivity apps and tools on the market, it can almost feel unproductive finding the best ones for your business. Every day, the team at Rebrandly relies on a lot of tools and apps to optimize our jobs and our product. We use tools to manage our community, streamline our operations, manage…
As a marketer, your job’s main focus is to build a strong, consistent, and recognizable brand for your company. You manage your brand’s reputation on social media, on your blog, in publications, and on your website working to create consistency and trust. But, when it comes to your own personal brand, these practices can…
So the fact that you’re here means you’re trying to figure out how to shorten a URL. There are a number of options available. You can take any long link and bang it into any generic URL shortener to get a short link which is unbranded, anonymous and which you have no control over. Orrrr, you can…
Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent…
The answer to the question, how to shorten links for social media, has evolved over the course of the past 15 years. Why? We’re living through waves of digital change. Or storms as some digital marketers see it. Over the years – the internet has created a platform for digital trends to evolve. As…
SMS marketing and email marketing have roles to play in your overall marketing strategy. Each holds unique benefits in the way they deliver information to your current and future audiences. But, it can be confusing to know which will give you the most return on investment for each campaign that you’re running. Let’s compare…
As of June 2018, there were over 1 billion active users on Instagram, making it one of the most used social media platforms around the world. Its rapid growth and high engagement rates have drawn in brands, each vying for the attention and engagement of their audiences. Although the platform has all of the…