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Running a marketing department is like running your own small company.  The disciplines of marketing are specialized and broad, ranging from the technical, under-the-hood skills needed for marketing operations and digital marketing to the creative and communication skills required for brand and product marketing. All of these roles are supported by and dependent on dozens of software products.  In my CMO network, “What marketing tools to choose” is one of...

According to AWS, link management is an essential infrastructure for any enterprise tech stack and data will be one of the most critical resources for any business in 2025. The rapid growth of data-driven marketing and artificial intelligence in the past several years has made having a clear data strategy more important than ever. To remain competitive, businesses like you need to know as much as possible about their audience....

Every click is crucial in converting your audience into followers, clients, or customers. When someone engages with your brand on social media, that interaction should be frictionless and lead to the next step in the marketing funnel.   Your link in bio isn’t just a helpful page for your audience to learn more about you; it’s an extension of your brand and reflects your digital identity.  A generic link in bio...

Running a marketing department is like running your own small company.  The disciplines of marketing are specialized and broad, ranging from the technical, under-the-hood skills needed for marketing operations and digital marketing to the creative and communication skills required for brand and product marketing. All of these roles are supported by and dependent on dozens of software products.  In my CMO network, “What marketing tools to choose” is one of...

At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...

I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...

Education is supposed to be a stepping stone to a better life, but for many people, the real challenge happens after graduation. Over the last ten years, Generation, a global nonprofit organization headquartered in Washington, DC, and present in 17 countries, has helped more than 125,000 adults find high-quality, stable jobs. With a strategic approach to programming and outreach, Generation has enabled thousands of graduates to achieve personal growth, higher...

According to AWS, link management is an essential infrastructure for any enterprise tech stack and data will be one of the most critical resources for any business in 2025. The rapid growth of data-driven marketing and artificial intelligence in the past several years has made having a clear data strategy more important than ever. To remain competitive, businesses like you need to know as much as possible about their audience....

Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...

Looking to leverage retargeting links to stay top-of-mind among your prospects and customers? Retargeting is a strategy that involves showing your ads to individuals who have previously interacted with your content, website, or other digital assets. Retargeting links, in particular, are unique URLs that help companies track these interactions and ‘re-engage’ these users with more targeted and relevant content. They are an indispensable component of a comprehensive marketing funnel, serving...

When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than just ‘Add-On’s, we find that Chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform like YouTube, using the best Chrome extensions...

With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. Following the right blogs will not only help you learn about marketing strategies, but it will also teach you a thing or two about blog marketing. We asked marketers from around the world what they found to be the best marketing blogs based on...

  So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you need to do for shining in the online firmament? We’ve listed a few unmissable tools...

According to AWS, link management is an essential infrastructure for any enterprise tech stack and data will be one of the most critical resources for any business in 2025. The rapid growth of data-driven marketing and artificial intelligence in the past several years has made having a clear data strategy more important than ever. To remain competitive, businesses like you need to know as much as possible about their audience....

Running a marketing department is like running your own small company.  The disciplines of marketing are specialized and broad, ranging from the technical, under-the-hood skills needed for marketing operations and digital marketing to the creative and communication skills required for brand and product marketing. All of these roles are supported by and dependent on dozens of software products.  In my CMO network, “What marketing tools to choose” is one of...

The holiday season is a time for festive celebrations, family gatherings, and connecting with the people that matter most to us. It’s also the season for end-of-year giving, which makes it a critical time for nonprofit fundraising. Nonprofits rely heavily on end-of-year donations to power them through the following year. Some striking statistics emphasize how important this season is: 50% of nonprofits receive most of their annual contributions in the...

At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...

Your social media bio isn’t just digital filler—it’s prime real estate for your brand’s identity. While stunning visuals and engaging content create irresistible curb appeal, the true goal is to guide followers beyond social platforms and into your branded universe.  Smart content creators and influencers know that just the right link in this high-profile spot can be the gateway to more clicks, connections, and, ultimately, conversions. But here’s the challenge:...

Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other URL shorteners, we know that the Goo.gl URL shortener has some limitations. UPDATE – April 24, 2018:...

When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more. But the truth is – that’s just the tip of the iceberg! There’s nothing wrong...

Running a marketing department is like running your own small company.  The disciplines of marketing are specialized and broad, ranging from the technical, under-the-hood skills needed for marketing operations and digital marketing to the creative and communication skills required for brand and product marketing. All of these roles are supported by and dependent on dozens of software products.  In my CMO network, “What marketing tools to choose” is one of...

Every click tells a story. Link analytics can illuminate what content resonates with your audience, when and where they converted, and how they prefer to interact.  Collect and unlock valuable insights from link data, then use them to enhance campaign strategies, drive better results, and showcase ROI to stakeholders. From tracking geographic engagement to understanding content or device preferences, let’s explore practical ways to utilize data to enhance your communication...

Growth is a double-edged sword for developers managing short-link systems. As traffic scales up, the complexity of your infrastructure increases exponentially. Without strong link management systems, even minor errors can cascade into significant service disruptions.  For enterprise-scale applications handling millions of redirects daily, the stakes are incredibly high – a few seconds of downtime can mean thousands or millions of lost clicks and potential revenue. Proper infrastructure isn’t just a...

Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....

The Internet Watch Foundation’s figures are stark.  1000% increase in sexual abuse imagery of children aged between 5 and 11 since the COVID pandemic.  4% increase in reports of child sexual abuse imagery online from 2021 to 2022.  Record 255,500 URLs confirmed to contain images or videos of child sex abuse in 2022. These figures are taken from the IWF’s 2022 Annual Report.  Sadly, these statistics are only expected to...

Password-protected links provide an added layer of security that you may need when sharing specific types of content. For industries such as healthcare, telecommunications, and finance, privacy and security are extremely important. But whether you’re sharing sensitive information or providing exclusive access to a new product or promotional campaign, password-protected links are a powerful tool for safeguarding important or sensitive information.  We’re excited to share that Rebrandly now offers password-protected...

Every click tells a story. Link analytics can illuminate what content resonates with your audience, when and where they converted, and how they prefer to interact.  Collect and unlock valuable insights from link data, then use them to enhance campaign strategies, drive better results, and showcase ROI to stakeholders. From tracking geographic engagement to understanding content or device preferences, let’s explore practical ways to utilize data to enhance your communication...

Growth is a double-edged sword for developers managing short-link systems. As traffic scales up, the complexity of your infrastructure increases exponentially. Without strong link management systems, even minor errors can cascade into significant service disruptions.  For enterprise-scale applications handling millions of redirects daily, the stakes are incredibly high – a few seconds of downtime can mean thousands or millions of lost clicks and potential revenue. Proper infrastructure isn’t just a...

Remember those goo.gl links that used to be everywhere? Google has recently announced that by August 25, 2025, that era will officially come to a close.  In late summer 2025, Google plans to completely stop serving links created using the Google URL Shortener. This deadline gives active users about a year to update existing links. So—what can you do about it now? In this post, we will take a deep...

  Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time.  Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts.  Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...

  Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR codes in your marketing strategy. What are QR codes QR, short for Quick Response codes...

Bulk SMS marketing is an effective strategy for engaging customers and prospects at scale. Most people are more responsive to text messages than other communication channels, and your messages will feel more urgent when sent directly to their mobile devices. That’s why a robust bulk SMS marketing plan is critical to getting your messages in front of the right audience. Whether you’re alerting users to a system update, offering a...

The way you communicate with your audience has a direct impact on how they receive your message. However, each communication channel has its own challenges. Selecting the right mix of channels strengthens your campaign effectiveness while ensuring your marketing team can execute efficiently. SMS campaigns are a great way to engage with your audience and connect with them via their mobile device; 53% of marketers see SMS as one of...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

Every click is crucial in converting your audience into followers, clients, or customers. When someone engages with your brand on social media, that interaction should be frictionless and lead to the next step in the marketing funnel.   Your link in bio isn’t just a helpful page for your audience to learn more about you; it’s an extension of your brand and reflects your digital identity.  A generic link in bio...

Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand or company.  That means you have 150 characters to cover an entire mission statement, value proposition, and CTA.  No pressure.  A link is one of the most important elements you can add to your bio. Instagram allows users to add up to five clickable links in their...

Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee.  What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat?  We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...