If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful. Most of us don’t get push alerts for email. But we do for text messages. Texting is…
Retargeting is an essential piece of every well-run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice…
Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on…
Maintaining brand consistency after a rebrand is important, but it isn’t always straightforward. Not only will team members need to use the brand’s new assets in their day-to-day activities, everyone representing your business will need to be on board with the new guidelines. As many as 86% of marketers agree that its important brands…
Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in a newsletter or directing customers to your latest YouTube video, links are often the first point of contact with customers online. But it’s not as straightforward as posting a long…
What is a URL Shortener? The Ultimate Guide to when, how, and why you should use a URL shortener. It’s a fair question… As a URL shortener and a company that specializes in everything to do with links, it’s something we get asked quite a lot. So we thought we’d give you the entire breakdown on…
10 Useful Personal Branding Examples Developing your personal brand is something that you should spend a good deal of time considering – especially when creating a personal website. Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished. If you want to be…
Digital marketing is ever-changing. New tools are constantly being created, search engine algorithms are frequently changing and new social media platforms are coming online all the time. This makes digital marketing an exciting and innovative industry, but the challenge that this brings is that it can be hard to keep up with all the latest…
Knowing how to promote your blog post is as important as creating high-quality content. You could have written an article that would impress James Joyce himself, but unless it makes it past the competitive noise of digital marketing your efforts could go completely unnoticed. It’s important to position yourself in the industry and develop a…
How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet…