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“Every user interaction is an opportunity for delight,” explained Maria Thomas, Rebrandly’s Chief Product Officer, during her presentation at SaaStr 2024, “and delight is what turns users into evangelists.”  Understanding the journey from delight to evangelism and its power to drive acquisition, expansion, conversion, and retention is the core concept of product-led growth (PLG)—and what differentiates PLG from other growth strategies. In September, Rebrandly welcomed Maria Thomas to its executive...

The time has come. Thanksgiving is less than 10 days away, and you have inventory to clear and Q4 numbers to make. Most of all, you need to take advantage of the influx of shopping activity and make every click count.  Last year, global BFCM (Black Friday Cyber Monday) spending hit a staggering $298 billion, making the five days between Black Friday and Cyber Monday a make-or-break opportunity for retailers...

The next evolution of link in bio has arrived. Unlike traditional link-in bio tools that lock you into their platforms and 3rd party generic domains, Link Gallery creates a seamless branded experience from click to conversion using a custom domain. A link in bio tool solves one of digital marketing’s fundamental challenges: the single-link limitation in social media profiles. Rather than having to choose between promoting your latest product, blog...

At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...

I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...

  Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a mammoth task to sort through them all. It took me a lot of time to...

Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...

Looking to leverage retargeting links to stay top-of-mind among your prospects and customers? Retargeting is a strategy that involves showing your ads to individuals who have previously interacted with your content, website, or other digital assets. Retargeting links, in particular, are unique URLs that help companies track these interactions and ‘re-engage’ these users with more targeted and relevant content. They are an indispensable component of a comprehensive marketing funnel, serving...

  Branded business email addresses are used by every company and professional. We almost take it for granted that every company has one, and if they don’t – well it doesn’t make a good first impression! In this article, we’re going to look at why having a branded business email address is essential in the professional world, and why that means branded links are too! If you’re contacted by someone...

  When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best Chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform such as YouTube, using the...

With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. Following the right blogs will not only help you learn about marketing strategies, but it will also teach you a thing or two about blog marketing. We asked marketers from around the world what they found to be the best marketing blogs based on...

  So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you need to do for shining in the online firmament? We’ve listed a few unmissable tools...

At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...

In this era of digital fragmentation and channel proliferation, successful marketing requires a new level of precision, performance, and innovation. It’s no surprise that high-performing agency teams constantly work to manage client expectations, maintain brand consistency across platforms, and deliver results under pressure—all while prioritizing investment and optimizing return. The good news? Brand and agency teams can accelerate digital transformation and unlock growth in just a few clicks – with...

Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee.  What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat?  We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...

Your social media bio isn’t just digital filler—it’s prime real estate for your brand’s identity. While stunning visuals and engaging content create irresistible curb appeal, the true goal is to guide followers beyond social platforms and into your branded universe.  Smart content creators and influencers know that just the right link in this high-profile spot can be the gateway to more clicks, connections, and, ultimately, conversions. But here’s the challenge:...

Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other URL shorteners, we know that the Goo.gl URL shortener has some limitations. UPDATE – April 24, 2018:...

When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more. But the truth is – that’s just the tip of the iceberg! There’s nothing wrong...

Growth is a double-edged sword for developers managing short-link systems. As traffic scales up, the complexity of your infrastructure increases exponentially. Without strong link management systems, even minor errors can cascade into significant service disruptions.  For enterprise-scale applications handling millions of redirects daily, the stakes are incredibly high – a few seconds of downtime can mean thousands or millions of lost clicks and potential revenue. Proper infrastructure isn’t just a...

What is a vanity URL? A vanity URL, a custom URL, or a branded URL is a unique web address customized to feature your brand name or keywords related to your business. It is an easy-to-remember and aesthetically pleasing alternative to the generic URLs generated by default. These URLs serve as the digital welcome mat for your online presence, leaving a lasting impression on visitors and ensuring that your brand,...

The collaboration sets new standards for secure and trustworthy digital brand management. Rebrandly, a leader in branded link management, has partnered with the Norwegian cybersecurity firm iQ Global. This collaboration aims to strengthen Rebrandly’s dedication to ensuring data privacy, enhancing online security, and improving security and trust in digital brand management. In an online landscape increasingly challenged by threats and misinformation, trust and safety are essential for maintaining consumer confidence...

Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....

The Internet Watch Foundation’s figures are stark.  1000% increase in sexual abuse imagery of children aged between 5 and 11 since the COVID pandemic.  4% increase in reports of child sexual abuse imagery online from 2021 to 2022.  Record 255,500 URLs confirmed to contain images or videos of child sex abuse in 2022. These figures are taken from the IWF’s 2022 Annual Report.  Sadly, these statistics are only expected to...

Password-protected links provide an added layer of security that you may need when sharing specific types of content. For industries such as healthcare, telecommunications, and finance, privacy and security are extremely important. But whether you’re sharing sensitive information or providing exclusive access to a new product or promotional campaign, password-protected links are a powerful tool for safeguarding important or sensitive information.  We’re excited to share that Rebrandly now offers password-protected...

Growth is a double-edged sword for developers managing short-link systems. As traffic scales up, the complexity of your infrastructure increases exponentially. Without strong link management systems, even minor errors can cascade into significant service disruptions.  For enterprise-scale applications handling millions of redirects daily, the stakes are incredibly high – a few seconds of downtime can mean thousands or millions of lost clicks and potential revenue. Proper infrastructure isn’t just a...

Remember those goo.gl links that used to be everywhere? Google has recently announced that by August 25, 2025, that era will officially come to a close.  In late summer 2025, Google plans to completely stop serving links created using the Google URL Shortener. This deadline gives active users about a year to update existing links. So—what can you do about it now? In this post, we will take a deep...

At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...

Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee.  What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat?  We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...

Social media isn’t just a great place to catch up with family, see your high school friend’s new baby photos, or get into heated political arguments.   When implemented thoughtfully, marketers that focus on offering value and building relationships with their audience can easily tap into the goldmine that is social media for lead generation. There are many ways to pick up leads through social channels. Typically, lead generation falls into...

If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And with the ability to engage viewers in real-time, live video serves as the perfect tool for driving authentic engagements. So if you haven’t started using Facebook Live, check out our Facebook Live tips to help you out: Facebook Live’s Key Features Facebook is constantly updating the features and capabilities of its...

  Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time.  Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts.  Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...

  Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR codes in your marketing strategy. What are QR codes QR, short for Quick Response codes...