Search Results for: offline marketing

When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more. But the truth is – that’s just the tip of the iceberg! There’s nothing wrong...

  The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses need to do a lot more to build a trusted brand. But it is worth...

The features and pricing of some of the best URL shorteners The best URL Shortener out there have a range of different features – the question is, which one is right for you? What features do you need and which really don’t matter? There is no shortage of companies offering URL shorteners these days, but they all have a slightly different angle, plan, or feature set. If you’re looking for some...

  The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds to its strength. Conversely, every time your logo is presented in the wrong color or...