Search Results for: offline marketing

A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram bio link to people attempting to index their entire website. We’ve put together a bunch of...

When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about how your site should be structured and it’s a big factor in your SEO ranking so you...

  UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these ten tips will help you test, tweak, improve and take your UTMs up a notch....

Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that people, you and me included, make when deciding whether they’d like to make the click...

  What is brand awareness? Brand awareness is important because it gives companies a leg up on competitors. But it takes an average of 5-7 brand impressions before someone remembers and recognizes a brand. So if you want to be a go-to business whose name rests on the tip of consumer’s tongues, you need to think about how you can build brand awareness for your business. So what is brand...

  Before sitting down to write a completely different article, I decided to do my usual research. I thought it would be interesting to find out how to increase the click-through rate of our next post. Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and advertisements. However, one thing did strike me, none of them mentioned how the link that’s...

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up,...

  At Rebrandly, our goal is to get as many people as possible using vanity URLs to share their content. A vanity URL, aka custom short URL, aka branded link, makes for better branding and build trust with your audience. They also make social media, marketing emails and offline marketing materials that bit better for users, because they are visually pleasing, easy to remember and people know a brand wouldn’t...

  When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best Chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform such as YouTube, using the...

Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...