Search Results for: offline marketing

  Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far.  Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your brand.  And what’s more, you’re going to want to be able to piece all of...

The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand should be at the core of their company, however, many can’t clearly define what a...

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...

  Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR codes in your marketing strategy. What are QR codes QR, short for Quick Response codes...

Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and so much more. But one very important detail is often overlooked — the links.  In...

  Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time.  Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts.  Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...

  A custom URL can be read out loud at events or printed on marketing materials. Their list of uses for both digital and offline marketing goes on and on. They’re ideal for all these situations because they can be edited to the need of the marketers who create them. Marketers can choose the domain used to create their short links, as well as the words, numbers or emojis that come...

So the fact that you’re here means you’re trying to figure out how to shorten a URL. There are a number of options available. You can take any long link and bang it into any generic URL shortener to get a short link which is unbranded, anonymous and which you have no control over. Orrrr, you can opt for Rebrandly or another customer URL shortener. This will allow you to shorten your URL...

A vanity URL, also called a custom URL or a branded URL, is a unique web address customized to feature your brand name or keywords related to your business. It is an easy-to-remember and aesthetically pleasing alternative to the generic URLs generated by default. Obtaining a vanity URL is a straightforward process, but its impact can be significant. Most social media platforms and websites offer this feature for businesses, allowing...

As mobile apps reign supreme, mastering the art of deep linking has become indispensable.  Deep linking is not just a buzzword but the linchpin that connects users to a seamless and personalized mobile experience.  By enabling marketers to send users directly to specific pages within their mobile applications, deep linking brings benefits that cannot be ignored. The ability to drive organic app downloads, enhance user retention, increase visibility, and seamlessly...