Search Results for: what is a branded link

Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on the net. Yet, they all go about this process in different ways. Certain conversion rate...

  As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind of insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions. I also wanted to hear what other people thought were the best Chrome extensions for...

  If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL certification – or is at least considering making the move. In recent years, web security has become a big priority for the likes of Google and the internet giant has even gone as far as to say that having a secure website will benefit brand’s...

Social media marketing may seem like something you have to do because everyone else is doing it. So, you jump on the bandwagon because you don’t want to fall behind.  But why use social media marketing in the first place, especially for B2B companies? What do you get out of it, and how can you make the most of it? With nearly half of the total world population using social...

  Instagram bio ideas might seem like a simple thing to come up with at first glance. However, it can be easy to take those 150 characters for granted. As Instagram continues to grow its monthly users faster than Facebook, Twitter or Snapchat, there’s never been a better time to start using the platform for your business. According to research, it can take just under two-tenths of a second for someone to form...

  To capture the new generation of consumers, businesses need to build brand trust. Social media is the new word of mouth, and brand trust is what measures how seriously Millennials and Generation Z will take you. → Download Now: How To Build a Brand [FREE GUIDE] According to Havas Media, there is plenty of room in the trust market – only 22% of brands have the trust of their...

  It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to convert. In order to do this, you need to provide a map for your audience...

A URL (Uniform Resource Locator) is a special string of characters used to find a specific web page or other content on the internet. It can also be referred to as a web address. URLs are made up of different elements, such as a protocol and domain name, which direct web browsers to the exact location of the material they are looking for. URL shorteners are an essential tool for...

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up,...

  The last few years have seen a lot of change in the marketing world, throwing up new ideas, concepts and trends almost daily. For you, that means a variety of new and exciting ways that you can shine the spotlight on your brand. Here, I highlight nine of the hottest visual trends that you need to know about — and take advantage of for your brand. Ephemeral visuals Vine...