Search Results for: what is a branded link

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the company with the links, content, and information you share online. And they work. In...

When it comes to optimizing your online presence and enhancing your marketing efforts, the choice between building an in-house solution and outsourcing specific services is a critical decision. One such pivotal area that businesses need to consider is the implementation of a branded link shortener. It can have a substantial impact on a brand’s online identity and customer engagement While developing an in-house branded link shortener may seem like a...

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...

  A custom URL can be read out loud at events or printed on marketing materials. Their list of uses for both digital and offline marketing goes on and on. They’re ideal for all these situations because they can be edited to the need of the marketers who create them. Marketers can choose the domain used to create their short links, as well as the words, numbers or emojis that come...

  Branded business email addresses are used by every company and professional. We almost take it for granted that every company has one, and if they don’t – well it doesn’t make a good first impression! In this article, we’re going to look at why having a branded business email address is essential in the professional world, and why that means branded links are too! If you’re contacted by someone...

  I’m sure you’ve seen branded links popping up everywhere these days. Most major brands like Pepsi, Virgin, Starbucks, and Samsung are already using them to associate the content they share with their brands. And for a reason. Branded links help build brand recognition. Having your brand on a link makes any content you share more visible and associates it with you. They also help send quality signals about the...

  Branded Links, everyone else is using them…  Are you?  You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity? By...

  Before sitting down to write a completely different article, I decided to do my usual research. I thought it would be interesting to find out how to increase the click-through rate of our next post. Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and advertisements. However, one thing did strike me, none of them mentioned how the link that’s...

  There are many advantages to creating branded short links. At first glance, branded links are short links that feature your brand name or an important keyword. Sharing branded links increases link trust, brand visibility, improves SEO which can increase click-through rates by up to 39%. Creating branded links also builds brand awareness and recognition as people and potential business partners associate your content with a certain branded short link...

  Over the past decade, SMS marketing has continued to go from strength to strength.  And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few pitfalls to watch out for when it comes to planning your SMS marketing campaigns —...