Feather Hickox

The time has come. Thanksgiving is less than 10 days away, and you have inventory to clear and Q4 numbers to make. Most of all, you need to take advantage of the influx of shopping activity and make every click count.  Last year, global BFCM (Black Friday Cyber Monday) spending hit a staggering $298 billion, making the five days between Black Friday and Cyber Monday a make-or-break opportunity for retailers...

Your social media bio isn’t just digital filler—it’s prime real estate for your brand’s identity. While stunning visuals and engaging content create irresistible curb appeal, the true goal is to guide followers beyond social platforms and into your branded universe.  Smart content creators and influencers know that just the right link in this high-profile spot can be the gateway to more clicks, connections, and, ultimately, conversions. But here’s the challenge:...

Remember those goo.gl links that used to be everywhere? Google has recently announced that by August 25, 2025, that era will officially come to a close.  In late summer 2025, Google plans to completely stop serving links created using the Google URL Shortener. This deadline gives active users about a year to update existing links. So—what can you do about it now? In this post, we will take a deep...

Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee.  What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat?  We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...

I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

Are you looking to level up your link management game? Look no further! Rebrandly, the leading link management platform, is thrilled to announce its new premium free trial. For a limited time, users can experience the power of Rebrandly’s premium features completely free for 14 days. The best part is, no credit card is required. The free trial is available to users on the Free plan.  So, what exactly does...

Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security.  In this article, we share 11 essential questions that you should be asking about the risk level...

As a hub for career advancement and business development, LinkedIn is filled with potential opportunities, but it’s also speckled with potential security risks. These risks come in many forms, but one of the most overlooked is the humble hyperlink. Identifying whether your LinkedIn links pose a security risk is not just about protecting your customers’ personal information. It’s also about safeguarding your business reputation and maintaining the trust of your...

Businesses rely heavily on online presence and social media to connect with their audience, and the security of their online assets has become paramount. Facebook, as one of the leading social media platforms, is a valuable tool for companies to engage with their customers and promote their brand. However, with great power comes great responsibility, and it’s crucial for businesses to assess whether their Facebook links pose a security risk. ...