Dario De Guz

  As a marketer, your job’s main focus is to build a strong, consistent, and recognizable brand for your company. You manage your brand’s reputation on social media, on your blog, in publications, and on your website working to create consistency and trust. But, when it comes to your own personal brand, these practices can seem more difficult to establish and develop. Personal branding is much more than thinking, I’ll...

  One of the main draws of social media is the fact that it prompts a two-way conversation with your target audience. This is important at all stages of building a brand — whether you’re starting out from scratch or looking to consistently improve as a household name.  Listening to what people are saying about your brand is a fundamental part of your market research strategy.  If people are misinterpreting...

  It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service.  We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: Guest posting Referral...

  The answer to the question, how to shorten links for social media, has evolved over the course of the past 15 years. Why? We’re living through waves of digital change. Or storms as some digital marketers see it. Over the years – the internet has created a platform for digital trends to evolve. As these trends move through their lifecycles, best practices also change, and that’s no different for...

  The concept of a brand may feel simple or even obvious at first glance. Yet, many people may fail to realize that brand identity goes well beyond the tangible. Your brand encompasses far more than merely the obvious aspects of your business like your logo, name, and brand colors. In truth, your brand is far more encompassing. So what is a brand exactly? We’ll explain some of the deeper concepts...

  The domain reputation of links has become quite a concern for those looking to market their business. Between Google changing its ranking system repeatedly and emails being filtered based on domain trustworthiness, it’s impacting how businesses communicate with their target audience and their ability to do this. However, there are ways to ensure domain authority and increase the domain rank of your links. What is Domain Reputation? Domain reputation...

In an age where brevity and accessibility make information stand out, URL shorteners have become an essential tool. URL shorteners simplify and manage long URLs to make them easier to share and keep up with social media character limitations. Many developers even use URL shortener APIs (Application Programming Interface) to seamlessly integrate link-shortening functionality into their applications, websites, or services. So if you’re in search of the right URL-shortening service...

  Branded Links, everyone else is using them…  Are you?  You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity? By...

  When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites.  And it makes sense. If you get someone to visit your website, that’s half the battle, right?  Well, it can be. But an important statistic to bear in mind is that only 2% of...

Urchin Tracking Module (UTM) is a powerful and essential tool in the realm of social media marketing and digital analytics. It serves as a standardized system for tracking and measuring the effectiveness of online marketing campaigns, enabling businesses and marketers to gain valuable insights into user behavior, engagement, and conversion rates across various social media platforms. UTM parameters are essentially strings of text added to the end of a URL,...