The Definitive Checklist For Writing On Social Media

writing for social media


Between managing a hefty posting schedule and keeping up with what seems like constant algorithm updates, each day as a social media manager moves faster than the last. In a world where your audience is craving more personalized, compelling, content, it can sometimes feel like an impossible task to remember everything when writing on social media.

It takes a lot of time and effort to successfully manage your brand’s social media accounts. This complete list will help you identify the elements to plan, write, engage, and analyze every social media post, giving you the outline to make the most of your social media marketing efforts.

Never miss an opportunity to increase engagement with this definitive list for writing on social media:



  • Craft short, catchy copy to grab followers attention
    • Use a quote
    • Tell an inside joke
    • Use your brand voice
    • Use the word “you”
    • Ask questions and opinions
    • Is the post clear?
  • Add a CTA
  • Tell a story
  • Include Emojis if relevant to your audience and brand
  • Use a branded link
  • Create tracking links 
  • Include a relevant Hashtag
  • Optimize post for relevant keywords
  • Add visual content
    • Images
    • GIFs
    • Video


  • Monitor platforms
  • Use influencers to increase post attention and visibility
  • Develop a social media response plan
  • Partner with other brands and customers by tagging and creating conversations
  • Reply to customers questions
  • Thank customers for loyalty


  • Monitor the competition
  • Review posts to learn what the audience prefers
  • Make use of Google Analytics, individual platform analytics, and link tracking discover successful and unsuccessful posts and campaigns

Use this checklist to better plan, craft, engage, and analyze with your audience on social media. Comment below if you have any recommendations of things you do to optimize your social media strategy!

Further Reading:

This Article is About:

  • Social media
  • Writing on social media
  • Social media planning
  • Online branding
Hannah is the content manager at Rebrandly, a link management solution that empowers users to put their brand name on all the links they share. With a background in marketing and creative writing, Hannah’s passion lies in telling compelling customer stories. You can find this American expat exploring the streets of Dublin or nestled up with a cozy cup of tea.