We packed our bags, branded our links and off we went – Rebrandly jetted over to the beautiful city of Cologne, Germany for one of the biggest digital marketing conferences in the world – DMEXCO!
As the largest trade fair for the digital industry in Europe, we’re excited not only to be attending but to be proud sponsors as well. The Rebrandly flag is flying high and proud across the event, from banner display screens to our full takeover of the stairs connecting the halls – we’re giving digital marketers a step up with our branded links 😉
Why use generic short URLs when branded links are a step up? 😂 It's time for your links to EVOLVE!
— Rebrandly (@RebrandlyBuzz) September 13, 2018
DMEXCO takes place in the Koelnmesse GmbH, an international trade fair and exhibition center in Cologne. The space is more than suitable to house hundreds of businesses, brands, companies, and startups – and thankfully, it never felt too crowded!
Walking through the halls, it’s clear there’s a good energy and positive attitudes on display from all in attendance. It was cool to get to see all of the large and small marketing tools and companies showcasing their latest products. From a video marketing firm to SaaS company or a tech giant such as Amazon or Google to a small 5 person startup team, DMEXCO still felt like everyone was on a level playing field. One minute you could be discussing the history of online video with YouTube, next thing you know you’re experiencing a digital coffee-making tour courtesy of Adobe. And let’s not ignore the brands who’ve gone for an even quirkier approach:
Aside from the show floor, there are plenty of presentations, talks & debates happening across the various rooms here at DMEXCO. We were lucky to catch the likes of Nikos Acuna, who spoke about the future developments of AI affecting marketing. Apparently, by 2030, computers will be able to pass the Turing test – which is good news for marketers working with chatbots. Hey – as long as they’re still using branded links, we’re good!👌
Overall, we had a fantastic time at DMEXCO 2018. The event was run smoothly, efficiently, and without any hassle – a credit to the whole DMEXCO team. We look forward to heading back next year! For now, it’s time to say goodbye to our stairs…we’d like to take them with us, but that might tip us over the baggage limit…
Why use generic short URLs when branded links are a step up? It’s time for your links to EVOLVE. At DMEXCO?! We’re offering a 15% off lifetime discount on any Rebrandly plan for DMEXCO attendees! Claim your discount here 👉 Dmexco.link/PROMO