Finding content to share on your social channels can feel like a task that never ends.
Because it never really does.
And while many make the assumption that once shared a piece of content or a specific update, it should never again grace the feed of our social channels…that’s not necessarily accurate.
In reality, the seemingly negative nature of re-sharing content is nothing more than a myth.
Reposting content can be beneficial because it helps you hit a variety of time zones, drive more traffic with each share, and ensure new followers see your updates, according to Buffer.
But not every update is suitable for sharing over and over again.
What are evergreen social media content updates?
To really maximize the benefits of re-sharing social media updates, you should focus your sourcing efforts on evergreen content.
Evergreen content is content that is equally relevant to followers, no matter when it is posted – i.e. it never goes out of style.
When you identify key sources of evergreen content, you can then build out a list of social media updates that can be shared multiple times, saving time while offering exceptional content to a new audience. Here are eight examples of the types of evergreen content you can use to create these updates.
1. Evergreen content from your blog
If you have a blog (and you should – here’s why), chances are you’re already regularly sharing social media updates each time a new article is published.
But, do you ever re-share that update again, say, a few days, a week, or a month later?
Not all of the content you post will be considered evergreen – you might have some articles that cover current trends, or industry news that would be unsuitable to continue to share on social media once the hype has passed. But others that provide insight into best practices, offer how-to guides, explain or define a term or process would be ideal for adding into your regular reposting rotation.
One way to easily find your evergreen blog content is to take a look at your Google Analytics data. Filter for Google organic traffic and view the landing pages of that traffic. Depending on how much traffic your site gets, it might require changing the date range to be a bit larger in order to really see the content that drives long-term traffic.
An added benefit of continuously driving traffic back to your website is that it can help increase the audiences of any retargeting campaigns you are running.
And if you can’t find many articles that are well suited for evergreen social media updates?
Then make it a point to focus your blog content on evergreen subjects moving forward.
2. Evergreen content from other websites
Like the articles on your own blog, other websites also feature articles with a lengthy life span.
What websites are relevant within your industry, that you frequently visit to read articles or share one-off updates from?
Make a list of the best ones and browse the featured content. Start putting together a list of articles that will hold their value for the long haul. Compose some updated copy and add these to your list of evergreen content posts.
Side note: Many companies and individuals these days have been starting to realize the value of offering evergreen content. This is made apparent by how various blog sites have removed the publish date from the top of the article. This is an added bonus for you because when followers click through the link in your update, they won’t immediately be hit with a past date and notice the featured article was written X weeks, months or, in some cases, years ago.
3. Links to your evergreen guest posts
Do you ever act as a guest blogger for other websites? These articles are great sources of content for sharing multiple times on your social channels.
Of course, just make sure that they, too, fall into the category of evergreen content, as opposed to content that has a clear shelf life.
Sharing links to your guest posts also benefits your image as an industry thought leader by proving that other well-known brands and businesses value your content high enough to feature it on their sites.
Also, within your update text, remember to tag the company/brand that you guest-posted for. Since you’re doing them the favor of driving traffic to their website via your shared link, they’ll be more apt to engage and like/comment/re-share it. (Same thing goes when sharing content written by other authors on your site or other sites. Tagging both the publication/company and the writer is a smart habit to get into, in general.)
4. Cross promotions for your other social channels
If someone’s already following you on one social channel, they’ll most likely be interested in following you on another.
Cross promoting one social media channel on another is a great way to reach people who are already interested in your brand or business. Plus, those who end up following you elsewhere will have a higher probability of engaging more frequently than an average follower, being that they’ll be viewing your updates in more than one place.
Naturally, reminding current fans to follow you on your other social channels is something you can repost on a routine basis without concerns regarding timeliness or relevancy.
5. Promotions for your business
Ads promoting your core line of business are never going to lose value when reposted to your social channels. Unless you undergo a major company overhaul, what you’re offering your customers are going to stay more or less the same.
But be considerate of the frequency in which you’re promoting yourself or your business on your own channels. Informatics offers a good summary of the kinds of strategies you may want to implement when sharing self-promotional social media updates.
Remember to be mindful of sharing ads that feature a discount or related coupon that expires after a certain date. These would not be evergreen updates, for obvious reasons.
6. Positive reviews of your business
Do you have a section of your website that features customer reviews and/or case studies of your work with past clients?
If so, you may want to consider sharing links to these documents on your social media channels as part of your regular rotation. There’s nothing that puts your business in a positive light more than external parties singing your praises.
It’s worth mentioning, however, that before you feature any customer’s review, you should confirm that your relationship with that client is solid. The last thing you want to do is share something and find out that the client has termed or is angry and willing to snap back, disclaiming the review on a public forum.
Additionally, your direct competitors will be watching for any opportunity to swoop in and steal your customers – yet another reason to ensure you’re on good terms with the reviewer before you share their positive sentiments on social media.
7. Famous quotes with images
Who doesn’t love a good quote?
Supplement quotes with an awe-inspiring image and you’ve just struck social media gold.
Iconic quotes from celebrities, professional athletes, and famous entrepreneurs tend to be universally appreciated. They also are easy to understand and relate to, so the probability that followers will like and share these kinds of updates is typically higher. Direct your focus toward sourcing quotes that are insightful, uplifting, motivational and positive in nature, or those related to your business or industry. Just steer clear of statements by any controversial public figures. No explanation necessary here…
In fact, here’s an example from Buffer using their branding:
8. Helpful tips and tricks
People follow and engage with you on social media because they like what they’re getting. And, more often than not, because they view you as a thought leader in your respective industry.
If this is the case, it’s only natural that they’ll be interested to know the tricks and best practices you use on a regular basis to excel at what you do.
Updates like these can be as simple as “Tip #7: Always…blah, blah, blah…” and perhaps provide a link back to one of your evergreen blog posts that covers the subject in more detail, or just attach an image that emphasizes the tip you’re mentioning.
You might even want to create original images for these posts, as opposed to stock (blech!) images or the ones already featured on the blog post your tip was sourced from.
Canva is a free and easy-to-use online tool that offers a variety of templates and options for creating original images. When you’re finished, simply download to your computer and, Voila! You’ve just become an amateur graphic designer.
Invest now for greater returns later on
The eight examples above make it clear that coming up with ideas for evergreen social media content updates isn’t difficult – but it can be time-consuming.
Many people feel like they just don’t have room in their schedules to sit down and really give thought to sourcing evergreen content and building out lists of recyclable social media updates.
But in reality, they’re cheating themselves.
Cutting corners to save time now is only going to result in wasting a ton of time each day you don’t have a plan. Not to mention you’ll be missing out on the benefits of reposting evergreen content.
Stop scrambling around every morning to find valuable content to populate your social channels. Get going on building out your evergreen updates today using these examples above as a starting point.
By making this time investment now, you’ll have more to use more effectively (or enjoyably) later on.
Guest author: Chris Makara, Founder of Bulk.ly
Since 2003, has developed a broad digital marketing background with a focus on SEO, Social Media, Automation and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses. Feel free to find him on or .
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This Article is About:
- Social media
- Evergreen content
- Content curation
- Social media planning