The popularity of podcasting has been on an upward trajectory for the past few years and it continues to boom. Last year, a survey by Edison Research showed that 24% of Americans had tuned into a podcast in the past month and that listeners had increased significantly since the year before.
While the medium is still growing, many marketers were early to try out the audio platform and for this reason, many marketing podcasts have flourished. As with everything else online, it can be hard to sift through the noise and find something of quality and value for you. This is particularly tough with podcasts as you have to invest time to listen and can’t just scan the content.
So we asked marketers from around the globe what they think the best marketing podcasts are. Their responses were all completely different and no podcast appeared twice. So we did our research and from their suggestions picked out some that we thought would be valuable to our readers. So with further ado, we give you –
The best marketing podcasts
Personally, my favorite digital marketing podcast at the moment is The Science of Social Media by the team at Buffer. Not only is the content regular and interesting, but it’s incredibly relevant to today’s marketing landscape. With regular tips, news, analysis and even occasional guest inputs from different companies in numerous markets, it’s a must-listen for anyone with a passion for social.
I’m also a huge fan of the show’s presenters, Brian and Hailley, with their extensive knowledge and evident passion for all things digital. Hopefully, the quality content will continue throughout 2018 and beyond!
– Dylan Macdonald, Marketing & Communications Manager at Organised Health Technologies
My favorite podcast is the Modern Marketing Podcast by Adam Erhart. Adam covers all aspects of digital marketing. He is always very thorough and features a lot of expert guests. He has a definite talent for the audio medium, so the podcasts flow very well and allow you to absorb a lot of information very easily. I come from an SEO background, so standard SEO podcasts bore me. But he expands out into many more areas that I don’t have expertise in, like LinkedIn ads, retargeting, video marketing, and H2H, just to name a few. If you really want to get a broad knowledge of digital marketing as a whole, it’s a great listen.
– Michael Hayes, Founder of Darby Hayes Consulting
I’m a big fan of the Experts on the Wire Podcast. It really gets into some of the technical details of SEO, so it’s great for anyone working on content marketing and search engine optimization. It’s probably not the first place to start for beginners but is great for professional SEO marketers.
– Eagan Heath, Founder, SEO, AdWords and analytics expert at Get Found Madison
Search Talk Live is a Search Engine Marketing and SEO podcast, they feature some of the industries most prominent digital marketing experts. Past guests have included Neil Patel, Mike Moran, Dan Sure, Ashley Ward (SEMrush), and most recently Adam White (SEOJet).
In the episode ‘The 3 Step SEO System to Get to The Top 10 of Google for any Keyword Phrase’, Adam White shares the intelligence behind his software SEOJet, and how to achieve top rankings. He also shares an entertaining and valuable story about how he ended up creating the most viral post in Facebook history!
A notable segment of the show is “believe it or leave it”, where they pull statements from the web and ask guests if they think the statement will prove true in the future of digital marketing. I definitely put to use some of the advice they share in the podcasts, I’m always looking for an edge to help clients.
– Justin Shaw, Founder and Managing Director at One & Zero
Personally, I’m a huge fan of the Smart Agency Master Class podcast by Jason Swenk. While a lot of other podcasts around digital marketing are more technical and focus on tactics, this is the best one I’ve found on actually running a digital agency. It’s helped me grow tremendously over the years.
– Alexander D. Riddle, Founder of Monarch Wave Marketing & Consulting
The Real Relationships podcast is an interesting one for marketers because it gets to the heart of what we are all trying to do – turn our contacts into deeper connections. The podcast interviews authors, thought leaders, business strategists, entrepreneurs and more on the subject of how to create and build those important connections that move your business forward. It touches on the ways that technology can be used to help deepen those relationships as well.
A recent favorite is this one, as an introvert, I found it very helpful.
– Deidre Woollard, Co-founder at Lion & Orb PR
My favorite digital marketing podcast is Everyone Hates Marketers by Louis Grenier. Most of the marketing podcasts I’ve listened to feel like the audio equivalent of blog posts. The episodes are too short to go into any real depth on a topic. I like the fact that Louis isn’t afraid to put out long interviews. One of my favorite episodes is the one with Seth Godin.
– Jason Swett, Founder at CodeWithJason.com
I have been a binge listener of marketing podcasts for 4+ years and one of my favorites is The Fizzle Show. This podcast is hosted by Chase Reeves, along with Corbett Barr and Steph Crowder. The best part of it is the stark difference in the personalities of these three hosts and the way they bring in different perspectives on digital marketing. The podcast is meant for indie entrepreneurs who want to grow their online business. They cover digital marketing areas such as email marketing, social media marketing, useful tools and content marketing, etc.
What I really love about this show is that these guys bring in a human touch to marketing. Apart from the strategies and tactics, they also talk about mindset and productivity, which I often find lacking in other similar podcasts.
One of the episodes I really benefitted from was about growing your email list. While I already have a large list subscribers, I was able to pick some great advice that I am currently using.
– Sumit Bansal, Founder of Trump Excel
For companies trying to master ways to create sales through paid traffic campaigns, Perpetual Traffic is a good podcast to tune into. Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (Digital Marketer). They share great strategies for acquiring leads and sales for your business through paid traffic. The show offers benefits to both seasoned Facebook ad campaign marketers and those just starting out, testing the waters.
– Alexis Zanger, Senior Marketing Manager at Aegis Software Corp
My entire business is built on digital marketing, so I try to learn as much as I can about it. My favorite podcast is the Shopify Masters podcast. Its goal is to provide “actionable strategies and e-commerce marketing advice”. A large percentage of the episodes center on digital marketing. While the main audience is e-commerce store owners, I’ve found that the advice on the podcast could help anyone who is looking to learn more about digital marketing. Host Felix Thea is very credible – he runs TrafficandSales.com, where you can find actionable tips on how to grow your store’s traffic and sales.
– Amanda Austin, Founder of Little Shop of Miniatures
Every single episode of the podcast leaves the listener with ACTIONABLE things to test and try in order to get more traffic to their website. I have learned so much about new marketing ideas and being able to apply these learnings to my business has been critical to my success in growing our blog following.
– Kevin Miller, Director of Growth, Open Listings
I listen to dozens and dozens of podcasts every chance I get, in the car, at the gym, in line at Starbucks. I’m constantly getting smarter through dead parts of my day with business podcasts, and one of my favorites is Inside Intercom.
The Inside Intercom podcast talks about how to build great products that consumers love, and grow and scale your tech business.
They interview actual practitioners of marketing, user experience design, product managers, and product designers on the show and give practical and actionable information on how to build better products and grow a better business.
– Zach Hendrix, Co-founder at GreenPal
Hopefully, these suggestions bring you some value and you’ll find add them to your personal list of favorites too. What do you think of the podcasts that were chosen? Do you think they deserve a place on the list of the best marketing podcasts around? Let us know what your favorite podcasts are in the comments.
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