Maurizio Tiberi

When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about how your site should be structured and it’s a big factor in your SEO ranking so you...

Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that people, you and me included, make when deciding whether they’d like to make the click...

The features and pricing of some of the best URL shorteners The best URL Shortener out there have a range of different features – the question is, which one is right for you? What features do you need and which really don’t matter? There is no shortage of companies offering URL shorteners these days, but they all have a slightly different angle, plan, or feature set. If you’re looking for some...

Use the Twitter bio and profile to get more followers Are you getting the most out of your Twitter profile? Do you have your bio keyword optimized? Let’s take a look… I’m going to give you the exact steps you need to create the perfect Twitter bio. I’ve used this process myself, for about two dozen clients in the past, for Rebrandly’s own social sites, and now I’m happy to hand it...

Looking to leverage retargeting links to stay top-of-mind among your prospects and customers? Retargeting is a strategy that involves showing your ads to individuals who have previously interacted with your content, website, or other digital assets. Retargeting links, in particular, are unique URLs that help companies track these interactions and ‘re-engage’ these users with more targeted and relevant content. They are an indispensable component of a comprehensive marketing funnel, serving...

Looking to increase CTR? Click-through rate is not just a metric; it’s a compass that guides the success of online campaigns, websites, and content strategies. It represents the percentage of users who click on a specific link, be it in an email, a search engine result, a social media post, or an online ad, and it plays a pivotal role in measuring the effectiveness of your digital marketing efforts.  CTR...

  Before sitting down to write a completely different article, I decided to do my usual research. I thought it would be interesting to find out how to increase the click-through rate of our next post. Not surprisingly, I found endless articles about how to improve the click-through rate of your social posts, emails and advertisements. However, one thing did strike me, none of them mentioned how the link that’s...

Alert: All links created by Google URL Shortener will cease working on August 25, 2025. Read our updated post on the future of Google URL shortener and Firebase Dynamic links, and learn how to transfer your links before they stop working. A URL Shortener Face Off: Bit.ly and Goo.gl Go Head-to-Head  Wondering which URL shortener is right for you? Curious what the pros and cons are for Bitly vs Goo.gl?...

  As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind of insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions. I also wanted to hear what other people thought were the best Chrome extensions for...

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up,...