Enrico Lucia

  I’m sure you’ve seen branded links popping up everywhere these days. Most major brands like Pepsi, Virgin, Starbucks, and Samsung are already using them to associate the content they share with their brands. And for a reason. Branded links help build brand recognition. Having your brand on a link makes any content you share more visible and associates it with you. They also help send quality signals about the...

Exciting news from  Rebrandly! We are thrilled to announce the addition of two exceptional leaders to our global executive team.  Nataly Kelly joins us as our new Chief Growth Officer, bringing her extensive expertise in driving global growth and GTM success for world-class companies.  Chris Davies, a legal powerhouse, has been appointed our Senior Vice President and Global Head of Legal. His strategic vision will shape the future of our...

Social media marketing may seem like something you have to do because everyone else is doing it. So, you jump on the bandwagon because you don’t want to fall behind.  But why use social media marketing in the first place, especially for B2B companies? What do you get out of it, and how can you make the most of it? With nearly half of the total world population using social...

A URL (Uniform Resource Locator) is a special string of characters used to find a specific web page or other content on the internet. It can also be referred to as a web address. URLs are made up of different elements, such as a protocol and domain name, which direct web browsers to the exact location of the material they are looking for. URL shorteners are an essential tool for...

Knowing how to market your blog post is just as crucial as crafting high-quality content. You could have written a piece that would make James Joyce proud, but unless you can create a buzz around it amongst the crowded digital marketing scene, your hard work will be in vain. It is important to establish yourself in the industry, build a strong connection with your readers, so that when you publish...