Dario De Guz

  Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent on mobile advertising in 2019. First I’ll go through the reasons why you should invest...

Social media campaigns today go far beyond the realms of perfecting your Instagram bio or polishing your Twitter profile. They are designed with purpose. For brands to stand out online, they need to have a strong social media presence. A well-planned social media campaign can increase your following, boost site traffic, drive engagement and generate sales. In our latest guide, The Anatomy of a Great Social Media Campaign we look at how to build...

  Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR codes in your marketing strategy. What are QR codes QR, short for Quick Response codes...

  The notion of branding has been getting a lot of play over the past few years. There are great reasons to brand: Scotch tape does not refer to all clear tape, although often all clear tape is called Scotch tape. Kleenex is a brand of tissues, not all tissues are Kleenex. Band-Aid is a brand, not all bandages are Band-Aids, but often, no matter who made them, all bandages...

  When a company chooses to rebrand itself, there are two common reasons: to recover from a debacle, or revitalization. The first step the CEO and other bosses must take is to ensure that a rebranding is truly the best step. Perhaps after a debacle, the decision is easy. On the other hand, if the goal is to add more energy and revitalize a brand, it can be quite difficult...

  Over the past decade, SMS marketing has continued to go from strength to strength.  And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few pitfalls to watch out for when it comes to planning your SMS marketing campaigns —...

  Content marketing is one of the most important marketing activities for businesses today.  And while the human element can’t be replaced, there are a variety of content marketing tools that you can use to help you come up with ideas, ensure your targeting is accurate, and rank highly in SERPs.  When I say a variety of tools, I really mean a wide variety. There are plugins, tools, apps, platforms...

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the company with the links, content, and information you share online. And they work. In...

Blacklisted short links (URLs) and how to combat receiving blacklist status, especially when sending out emails or sharing on social networks, is a problem which has created a fair amount of confusion and frustration for web-based businesses. Here’s a scenario: You are busy trying to get your startup or business venture off the ground, and as the marketing manager, it’s you who are responsible for engaging your email list. What you might...

  Given that 98% of customers don’t convert on the first visit to your website, it’s important to be top of mind when they reach the stage of being ready to make a buying decision.  Now, I’m sure you’re asking yourself the age-old question that has plagued every marketer since the dawn of time: when will they be ready to buy? The truth is, we don’t know — we never...