Dario De Guz

Instagram continues to dominate social media engagement, with users spending an average of 16 minutes daily on the platform. As the fourth most visited website globally, Instagram has evolved beyond its photo-sharing roots to include videos, slideshows, and stories. Many social media managers and content creators want to maximize the impact of their Instagram stories through strategic link placement. This guide explains the importance of adding links to Instagram stories...

Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand or company.  That means you have 150 characters to cover an entire mission statement, value proposition, and CTA.  No pressure.  A link is one of the most important elements you can add to your bio. Instagram allows users to add up to five clickable links in their...

When you need to shorten a URL, you have two distinct options.  The first is a generic URL shortener, which compresses your link with a random string of characters—think bush.ly/abc123. While this makes your link shorter, it creates an anonymous, unbranded link that could trigger spam filters and erode trust with your audience. The second option is using a branded link generator like Rebrandly, which lets you create professional short...

In an age where brevity and accessibility make information stand out, URL shorteners have become an essential tool. URL shorteners simplify and manage long URLs to make them easier to share and keep up with social media character limitations. Many developers even use URL shortener APIs (Application Programming Interface) to seamlessly integrate link-shortening functionality into their applications, websites, or services. So if you’re in search of the right URL-shortening service...

What is a vanity URL? A vanity URL, a custom URL, or a branded URL is a unique web address customized to feature your brand name or keywords related to your business. It is an easy-to-remember and aesthetically pleasing alternative to the generic URLs generated by default. These URLs serve as the digital welcome mat for your online presence, leaving a lasting impression on visitors and ensuring that your brand,...

Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and so much more. But one very important detail is often overlooked — the links.  In...

  Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time.  Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts.  Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...

Despite the tough competition for engagement among social media platforms, Instagram is still one of the most popular channels for marketers today. But if you’re going to drive engagements on the platform, you need to get your timing right. This means understanding the best time to post on Instagram today and updating your publishing schedule accordingly. If you’re here in search of a universal best time to post on Instagram,...

  Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far.  Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your brand.  And what’s more, you’re going to want to be able to piece all of...

The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand should be at the core of their company, however, many can’t clearly define what a...