Carla Bourque

Build vs. Buy: 9 Reasons to Consider Enterprise Link Management Solutions

Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....

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What is Marketing Compliance?

If your company is marketing online, chances are you’ve already heard of marketing compliance. Marketing compliance refers to the set of rules and regulations that govern the activities and practices of marketers in order to ensure they operate within legal and ethical boundaries. Compliance is a crucial aspect of any marketing strategy, as it helps protect both the interests of consumers and the reputation of businesses. In the realm of...

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