Carla Bourque

In this era of digital fragmentation and channel proliferation, successful marketing requires a new level of precision, performance, and innovation. It’s no surprise that high-performing agency teams constantly work to manage client expectations, maintain brand consistency across platforms, and deliver results under pressure—all while prioritizing investment and optimizing return. The good news? Brand and agency teams can accelerate digital transformation and unlock growth in just a few clicks – with...

Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....

If your company is marketing online, chances are you’ve already heard of marketing compliance. Marketing compliance refers to the set of rules and regulations that govern the activities and practices of marketers in order to ensure they operate within legal and ethical boundaries. Compliance is a crucial aspect of any marketing strategy, as it helps protect both the interests of consumers and the reputation of businesses. In the realm of...