Rebrandly Team

Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years: .xyz .link .press .cool .city And the other – there are over one thousand – new domain extensions that are up for grabs. So why are they so perfect for...

  What is brand awareness? Brand awareness is important because it gives companies a leg up on competitors. But it takes an average of 5-7 brand impressions before someone remembers and recognizes a brand. So if you want to be a go-to business whose name rests on the tip of consumer’s tongues, you need to think about how you can build brand awareness for your business. So what is brand...

  There are many advantages to creating branded short links. At first glance, branded links are short links that feature your brand name or an important keyword. Sharing branded links increases link trust, brand visibility, improves SEO which can increase click-through rates by up to 39%. Creating branded links also builds brand awareness and recognition as people and potential business partners associate your content with a certain branded short link...

  Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message makes it to your audience and doesn’t get lost among the inbox spam. Here...

Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on the net. Yet, they all go about this process in different ways. Certain conversion rate...

  If your brand is concerned with protecting customer data and preventing things like phishing attacks, it’s likely that your website has set up SSL certification – or is at least considering making the move. In recent years, web security has become a big priority for the likes of Google and the internet giant has even gone as far as to say that having a secure website will benefit brand’s...

  Instagram bio ideas might seem like a simple thing to come up with at first glance. However, it can be easy to take those 150 characters for granted. As Instagram continues to grow its monthly users faster than Facebook, Twitter or Snapchat, there’s never been a better time to start using the platform for your business. According to research, it can take just under two-tenths of a second for someone to form...

  When it comes to sharing video online, YouTube is king. The platform boasts over a billion hours of video watched per day and is the second highest search engine online behind only its owner, Google. With such a massive reach, it’s clear why marketers favor the platform when engaging with consumers through video. But when it comes to using links on YouTube, there seems to some confusion over how best to...

  To capture the new generation of consumers, businesses need to build brand trust. Social media is the new word of mouth, and brand trust is what measures how seriously Millennials and Generation Z will take you. → Download Now: How To Build a Brand [FREE GUIDE] According to Havas Media, there is plenty of room in the trust market – only 22% of brands have the trust of their...

  It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to convert. In order to do this, you need to provide a map for your audience...