Rebrandly Team

  The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses need to do a lot more to build a trusted brand. But it is worth...

  Looking for the perfect brand name for your new startup? There’s no doubt that choosing the perfect brand name is one of the most exciting and important elements of startup branding… But it’s also one of the hardest. → Download Now: How To Build A Brand [FREE GUIDE] Get it right, and you’re a household name, like Airbnb, Uber, or Pepsi. But if you get it wrong, you could be the next...

  UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these ten tips will help you test, tweak, improve and take your UTMs up a notch....

  Branded business email addresses are used by every company and professional. We almost take it for granted that every company has one, and if they don’t – well it doesn’t make a good first impression! In this article, we’re going to look at why having a branded business email address is essential in the professional world, and why that means branded links are too! If you’re contacted by someone...

  When it comes to your company’s brand, your mind probably immediately goes to your logo. While the logo is definitely the foundation of a brand, there is so much more that goes into creating an overall brand identity for a business.  Your brand identity can include your website URL, your brand voice or personality, and your visual elements. Understanding what this means and how to create quality visuals consistently...

If you’re looking to promote products and services to businesses and professionals, LinkedIn is the social media platform for you. LinkedIn is the social media platform where you are likely to find the key decision-makers. In fact, 20% of users are senior-level influencers. And then there’s LinkedIn’s organic reach.  LinkedIn currently has the best organic reach of the four main social networks (the other three being Facebook, Instagram, and Twitter)....

  How is your business supposed to not only turn the average client or first-time buyer into a loyal, repeat one, and keep them happy? Trigger-based messaging. These messages also offer a click-through rate that is 152% higher than standard emails and a 77% higher open rate, which can improve the customer experience. Trigger-based messaging could be your secret ingredient to earning loyal customers. all below are six types of triggered...

How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet users, over 1 million websites created, and over 100 million (and growing) emails sent every day:...

Alert: All links created by Google URL Shortener will cease working on August 25, 2025. Read our updated post on the future of Google URL shortener and Firebase Dynamic links, and learn how to transfer your links before they stop working. Last March, Google URL shortener let users know that it would be winding down its service. Access was immediately cut off for new and anonymous users. While the platform’s...

  The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds to its strength. Conversely, every time your logo is presented in the wrong color or...