The best affiliate marketing tools for 2020

best affiliate marketing tools blog-01


If you’re not already familiar, affiliate marketing is a process that enables people to earn income by promoting other companies’ products or services. 

Simply put, it’s a reward system that involves paying out a commission to anyone who sells your product on your behalf. And it’s a great way for companies to form partnerships with other organizations and their biggest brand advocates. 

Given that the aim of the game is to make money, affiliate marketing needs to be tracked very carefully. 

This is something that, technically, could be done manually, but it would be no easy feat. 

Luckily, there are plenty of affiliate marketing tools on the market to help marketers track and optimize their campaigns. And if you’re looking for one, you came to the right place. So without further ado, let’s jump in and take a look at some of the best affiliate marketing tools you’ll need for 2020. You can jump straight to the tools here: 

Managing your affiliate links

It’s also worth noting that you’re going to be producing a large number of links to keep track of all your affiliate activity, which means you may have to look at adding a second tool to your artillery.

If you think about it, each of the links you give to your affiliates will have a unique identifier in the URL slug, and that identifier text feeds into your analytics and is what tells you exactly how that affiliate is performing.

Some of the tools mentioned below have features that enable you to create and manage these links, but many don’t.

Not to worry though, if your tool of choice requires you to use a third-party tool for your links, you can easily use Rebrandly with any affiliate marketing platform.

The benefit of using a full-suite link management dashboard with an affiliate marketing tool is that you’ll be able to quickly access and edit your links in a central dashboard at any point — as opposed to creating generic, once-off short URLs to mask your long links on the fly.

If you’re interested in learning more, you can get in touch with the Rebrandly sales team here.


clickmeter best affiliate marketing tool

ClickMeter Includes profit-boosting features you just can’t get anywhere else. Monitor, compare and optimize all your marketing links in one place. Powerful Tracking. Free Training. Split Testing. Link Rotators. Services: Link tracking, Affiliate tracking, Conversion tracking.


voluum best affiliate marketing software

Voluum is a cloud-based performance tracking software for affiliate marketers, bloggers, and marketing agencies. It lets you track, optimize, and scale all your ad campaigns in one place.

With Voluum you can: – Get extensive data analytics from organic and paid traffic acquired across numerous sources (also Facebook and Google) – Direct your ads towards relevant audiences using advanced targeting and rules – Optimize Ad performance for conversions via automatic A/B testing – Automate a big part of your work as our brand new built-in automation tool, called Automizer, lets you fully integrate with all your traffic sources & automatically perform actions on your campaigns based on your rules.

Voluum has a built-in DSP Platform and is natively integrated with Zeropark. Multiple data centers across five continents and 100% uptime since 2015 ensures no click loss when tracking affiliate campaigns.


redtrack is a SaaS tool you can use to manage, analyze and automate your online advertising and media buying experience. Its unified digital advertising platform helps media buyers, advertising agencies and publishers ensure their ad investments deliver positive ROI.

With, you can easily track and analyze your online presence, understand which advertising activities generate profit, as well as what’s not working and can be optimized to get better results. The platform itself offers a set of features that both simplifies and enhances affiliate marketing activity, like real-time fraud monitoring and blocking, automation of traffic distribution between ad units, and advanced solutions for traffic tracking and reporting. 

Post Affiliate Pro

post affiliate pro

Post Affiliate Pro is a powerful affiliate platform that has the ability to run your entire affiliate program from start to finish. It’s intuitive, fast, effective, as well as being infinitely expandable and scalable.

Within the platform itself, you’ll be able to manage promotional material, track, collect, analyze and report on data about your affiliate partners, and divide commissions. The commissions are also automatically distributed after the sale happens, making it an easily manageable, win-win situation for both sides. 

WP RSS Aggregator

WP RSS Aggregator

WP RSS Aggregator is an essential tool to fetch content from your affiliate networks and pull it into any WordPress site. Whether you use it as a content aggregator, news curator, or combine it with your own original content, it’s a great way to increase affiliate earnings.

The feature-rich add-ons can then be used to set up auto-blogs with your affiliate networks. For example, you can automatically fetch products as posts on your WordPress site, then edit the posts to add a personal message. It can also be integrated with affiliate link-cloaking tools such as Thirsty Affiliates to benefit from its auto-linking feature. Aggregated or curated content can have affiliate links automatically added to specific keywords without lifting a finger.



Tapfiliate allows you to easily create, track and manage your own affiliate marketing and referral programs. Their affiliate tracking software integrates seamlessly with your site, so you can start using affiliate marketing to grow your business in a matter of minutes.

With over 30 plug and play integrations with platforms like Shopify, WordPress, Stripe and WooCommerce, you can get started without needing extensive technical skills or a team of web developers. And on top of that, you can streamline your workflow with automated program management tools like approving commissions, recruiting affiliates and handling refunds & disputes. Affiliates are given their own dashboard to access their unique tracking link and marketing materials, and can also monitor and improve their own performance. 



AdsBridge is another affiliate software. It is a unique tracker and TDS, which provides SmartLinks and offers for additional traffic monetization. Some of the many functions that this tool provides include 20 parameters for extra accurate targeting, in-built landing page editor, tracking without redirect, anti-fraud detector and bot-filter, 50 parameters of tracking for complete statistics, and much more.

Omnistar Affiliate Software 


Omnistar Affiliate Software is an easy-to-use affiliate software solution that allows any business to set up and manage their own affiliate and referral programs. The platform provides an assortment of promotional tools that will enable your advocates to promote via social media, email, and pretty much anywhere else online.

They will also be able to keep track of their activity and earnings within their own personal dashboard, which can be accessed from any device. Omnistar Affiliate provides you with everything you need to effectively manage all of your affiliate marketing efforts, from promotions to payouts. 



BeMob is a tracking tool for affiliates and media buyers. This cloud-based solution has the complete set of tools for efficient traffic management of advertizing campaigns, whether you’re a newbie or an experienced affiliate marketer. Some of its key features include detailed reporting, instant redirects, bot filters, and they have a wide range of integrated traffic sources for affiliate networks. 



CAKE’s affiliate marketing software enables marketers to manage and measure partner marketing programs, optimize performance for the highest profitability, and attract valuable partners. The cloud-based platform ensures accurate measurement to help you optimize affiliate marketing programs through real-time insights into partner and campaign performance.

One of the main benefits of CAKE is that it’s a one-stop-shop. With their tool, you can streamline your affiliate marketing, lead generation, multichannel marketing, e-commerce, and mobile campaigns all on one platform.



SpyOver is a tool for monitoring and analyzing native and push ads on a global scale. The platform allows you to search by specific keywords, ad text, redirects, publishers, landing page text or URL, and you can use it to analyze a campaign with detailed statistics for each individual ad.

You can also populate this data into graphs and diagrams, which is particularly useful if you’re looking to get a detailed overview of all your activity. On top of that, you can easily identify winning combinations in native and push advertising by analyzing their database of over 3.5 million ads and 2 million landing pages. 

Over to you

Are there any other affiliate marketing tools or platforms you’ve had success with? We’d love to hear from you in the comments! 

Further reading: 

This article is about:

  • Affiliate marketing
  • The best affiliate marketing tools for 2020
  • Affiliate marketing tools
  • Affiliate marketing platforms
Beth is a Marketing Manager at Rebrandly, the URL shortener and link management solution. When she’s not dreaming about generating leads you’ll find her wandering the streets of Dublin with her golden retriever (getting rained on, most likely), or curled up by the fire with a book and a cup of tea.