Search Results for: utm

  UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these ten tips will help you test, tweak, improve and take your UTMs up a notch....

Urchin Tracking Module (UTM) is a powerful and essential tool in the realm of social media marketing and digital analytics. It serves as a standardized system for tracking and measuring the effectiveness of online marketing campaigns, enabling businesses and marketers to gain valuable insights into user behavior, engagement, and conversion rates across various social media platforms. UTM parameters are essentially strings of text added to the end of a URL,...

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up,...

  Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a mammoth task to sort through them all. It took me a lot of time to...

Behind every essential piece of information or asset shared online, there is a link.  Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...

Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and so much more. But one very important detail is often overlooked — the links.  In...

  With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. We asked marketers from around the world what they found to be the best marketing blogs based on if they added value and taught them something. Their responses feature some popular blogs that you may already have heard of and some that...

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...

If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And with the ability to engage viewers in real-time, live video serves as the perfect tool for driving authentic engagements. So if you haven’t started using Facebook Live, check out our Facebook Live tips to help you out: Facebook Live’s Key Features Facebook is constantly updating the features and capabilities of its...

  Link management is about the ability to organize, edit, analyze and have complete control over all the links your organization shares – no matter how big or small your company is. Links are an important asset to any business. They connect your brand with the online world, so its essential that you’re in control of them. Link management presents you with the opportunity to protect your brand and optimize your...