UTMs and URLs: 10 optimization tips

  UTMs can be tricky to get right. But once you’ve incorporated them into your marketing analytics, there is no going back. The insights they provide are invaluable. Taking your tagging to the next level can seem like a daunting task – especially if you haven’t got the initial implementation quite right yet. But these…

Continue reading →

8 Comments

What is a Branded Link?

What is a Branded Link

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps…

Continue reading →