Search Results for: utm

An introduction to Bulk SMS for business

  Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message makes it to your audience and doesn’t get lost among the inbox spam. Here...

What is a Branded Link?

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one:   And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the company with the links, content, and information you share online. And they work. In...

Best Chrome Extensions For Digital Marketers

  As a digital marketer, I love using Chrome extensions. Whether it’s speeding up a boring task or giving you some kind of insight you didn’t know about, there are thousands of Chrome extensions to choose from. So with that in mind, I wanted to make a list of some of my favorite Chrome extensions. I also wanted to hear what other people thought were the best Chrome extensions for...

8 Benefits of B2B Social Media Marketing

Social media marketing may seem like something you have to do because everyone else is doing it. So, you jump on the bandwagon because you don’t want to fall behind.  But why use social media marketing in the first place, especially for B2B companies? What do you get out of it, and how can you make the most of it? With nearly half of the total world population using social...

Instagram Bio Ideas for your Business

  Instagram bio ideas might seem like a simple thing to come up with at first glance. However, it can be easy to take those 150 characters for granted. As Instagram continues to grow its monthly users faster than Facebook, Twitter or Snapchat, there’s never been a better time to start using the platform for your business. According to research, it can take just under two-tenths of a second for someone to form...

How to build brand trust on social media

  To capture the new generation of consumers, businesses need to build brand trust. Social media is the new word of mouth, and brand trust is what measures how seriously Millennials and Generation Z will take you. → Download Now: How To Build a Brand [FREE GUIDE] According to Havas Media, there is plenty of room in the trust market – only 22% of brands have the trust of their...

16 Call To Action examples to inspire your marketing messages

  It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to convert. In order to do this, you need to provide a map for your audience...

How to promote your blog post for maximum reach

Knowing how to market your blog post is just as crucial as crafting high-quality content. You could have written a piece that would make James Joyce proud, but unless you can create a buzz around it amongst the crowded digital marketing scene, your hard work will be in vain. It is important to establish yourself in the industry, build a strong connection with your readers, so that when you publish...

Bitly API Review: Pricing and Alternatives

The Bitly API is a tool that allows developers to programmatically interact with the Bitly URL shortening and link management platform.  Just like Rebrandly, Bitly recognized service in the realm of URL shortening and link management. Both platforms offer a comprehensive suite of services aimed at satisfying the same essential needs—but with a few key differentiators. Bitly and Rebrandly provide APIs that allow developers to integrate link management features into...

14 ways to use vanity URLs – as demonstrated by marketers

  At Rebrandly, our goal is to get as many people as possible using vanity URLs to share their content. A vanity URL, aka custom short URL, aka branded link, makes for better branding and build trust with your audience. They also make social media, marketing emails and offline marketing materials that bit better for users, because they are visually pleasing, easy to remember and people know a brand wouldn’t...