SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app…
Over the past decade, SMS marketing has continued to go from strength to strength. And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few…
SMS has quickly become one of the primary touchpoints between a business and its customers. Whether you’re sending a text to confirm an appointment date or delivery time, or using SMS marketing to offer your customers exclusive offers, you want to make sure you’re using the best SMS provider for your business. Depending on…
Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your…
SMS marketing and email marketing have roles to play in your overall marketing strategy. Each holds unique benefits in the way they deliver information to your current and future audiences. But, it can be confusing to know which will give you the most return on investment for each campaign that you’re running. Let’s compare…
Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favorite…
Choosing the best inbound marketing agency is a tough decision because the investment in terms of energy, money and time is going to be relevant. The right agency should not only be seen as a service provider but as a partner. In a successful partnership you need affinity, a similar mindset and clear results. The…
Inspirational ideas on how to choose the domain for your custom link shortener Surely you want to embed your brand name into all the links you share, right? So you’re buying a new domain for your custom link shortener? But you might be finding it hard to narrow down your options. Sometimes when you have too…
Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years: .xyz .link .press .cool .city And the other – there are over one thousand…