SMS has quickly become one of the primary touchpoints between a business and its customers. Whether you’re sending a text to confirm an appointment date or delivery time, or using SMS marketing to offer your customers exclusive offers, you want to make sure you’re using the best SMS provider for your business. Depending on…
Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your…
SMS marketing and email marketing have roles to play in your overall marketing strategy. Each holds unique benefits in the way they deliver information to your current and future audiences. But, it can be confusing to know which will give you the most return on investment for each campaign that you’re running. Let’s compare…
Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favorite…
SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app…
Lead generation is, and always has been a key step in the sales and marketing funnels. Simply put – more leads = more revenue. And every business wants more revenue, right? However, this can become problematic as you try to scale your lead generation activities. As the old saying goes, there aren’t enough hours…
Regardless of how bootstrapped you or your startup may feel, the $0 marketing stack gives you plenty of opportunities to grow your business with a number of powerful free online marketing tools. From Buffer to a specific app that tells you exactly what you need to know about a potential client you’re meeting with,…
With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. We asked marketers from around the world what they found to be the best marketing blogs based on if they added value and taught them something. Their…
You probably just took a mental shortcut without even realizing it. You saw this post shared by a source you trust and you figured since that source is pretty authoritative and successful (I mean, look at all those Twitter followers, right?), that these words would be worth a read. This time, your brain was…