Search Results for: Instagram for business

  You worked hard to build your personal brand. You put in the hours. You’ve written articles, done podcasts, made videos; and promoted all of it on your site, your social channels, and in your newsletter. The hard part is over. You developed a professional reputation in your area of expertise and built a following to go with it. Now it’s time to ask yourself the million-dollar question: How do...

A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram bio link to people attempting to index their entire website. We’ve put together a bunch of...

  It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service.  We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: Guest posting Referral...

  When it comes to your company’s brand, your mind probably immediately goes to your logo. While the logo is definitely the foundation of a brand, there is so much more that goes into creating an overall brand identity for a business.  Your brand identity can include your website URL, your brand voice or personality, and your visual elements. Understanding what this means and how to create quality visuals consistently...

If you’re looking to promote products and services to businesses and professionals, LinkedIn is the social media platform for you. LinkedIn is the social media platform where you are likely to find the key decision-makers. In fact, 20% of users are senior-level influencers. And then there’s LinkedIn’s organic reach.  LinkedIn currently has the best organic reach of the four main social networks (the other three being Facebook, Instagram, and Twitter)....

How the URL shortener was born and what the future has in store The history of URL shorteners, really? Really. Why are URL shorteners so important anyway? Well, for one, you’re already using URLs almost every single day. They’ve become an integral means of communication in the digital age. There are over 3.7 billion global internet users, over 1 million websites created, and over 100 million (and growing) emails sent every day:...

Urchin Tracking Module (UTM) is a powerful and essential tool in the realm of social media marketing and digital analytics. It serves as a standardized system for tracking and measuring the effectiveness of online marketing campaigns, enabling businesses and marketers to gain valuable insights into user behavior, engagement, and conversion rates across various social media platforms. UTM parameters are essentially strings of text added to the end of a URL,...

Social media campaigns today go far beyond the realms of perfecting your Instagram bio or polishing your Twitter profile. They are designed with purpose. For brands to stand out online, they need to have a strong social media presence. A well-planned social media campaign can increase your following, boost site traffic, drive engagement and generate sales. In our latest guide, The Anatomy of a Great Social Media Campaign we look at how to build...

  The notion of branding has been getting a lot of play over the past few years. There are great reasons to brand: Scotch tape does not refer to all clear tape, although often all clear tape is called Scotch tape. Kleenex is a brand of tissues, not all tissues are Kleenex. Band-Aid is a brand, not all bandages are Band-Aids, but often, no matter who made them, all bandages...

Social media marketing may seem like something you have to do because everyone else is doing it. So, you jump on the bandwagon because you don’t want to fall behind.  But why use social media marketing in the first place, especially for B2B companies? What do you get out of it, and how can you make the most of it? With nearly half of the total world population using social...