Stephanie Yoder

Every click is crucial in converting your audience into followers, clients, or customers. When someone engages with your brand on social media, that interaction should be frictionless and lead to the next step in the marketing funnel.   Your link in bio isn’t just a helpful page for your audience to learn more about you; it’s an extension of your brand and reflects your digital identity.  A generic link in bio...

Every click tells a story. Link analytics can illuminate what content resonates with your audience, when and where they converted, and how they prefer to interact.  Collect and unlock valuable insights from link data, then use them to enhance campaign strategies, drive better results, and showcase ROI to stakeholders. From tracking geographic engagement to understanding content or device preferences, let’s explore practical ways to utilize data to enhance your communication...

Education is supposed to be a stepping stone to a better life, but for many people, the real challenge happens after graduation. Over the last ten years, Generation, a global nonprofit organization headquartered in Washington, DC, and present in 17 countries, has helped more than 125,000 adults find high-quality, stable jobs. With a strategic approach to programming and outreach, Generation has enabled thousands of graduates to achieve personal growth, higher...

“Every user interaction is an opportunity for delight,” explained Maria Thomas, Rebrandly’s Chief Product Officer, during her presentation at SaaStr 2024, “and delight is what turns users into evangelists.”  Understanding the journey from delight to evangelism and its power to drive acquisition, expansion, conversion, and retention is the core concept of product-led growth (PLG)—and what differentiates PLG from other growth strategies. In September, Rebrandly welcomed Maria Thomas to its executive...

Growth is a double-edged sword for developers managing short-link systems. As traffic scales up, the complexity of your infrastructure increases exponentially. Without strong link management systems, even minor errors can cascade into significant service disruptions.  For enterprise-scale applications handling millions of redirects daily, the stakes are incredibly high – a few seconds of downtime can mean thousands or millions of lost clicks and potential revenue. Proper infrastructure isn’t just a...