Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Disney has one: Virgin has one: And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps…
We asked around 4,500 people how they are using their links and the results we received were astonishing. So it turns out that 70% of people are neglecting their links. Yes, you heard that right — 70%! By not correctly managing links there are a number of opportunities that you might be overlooking. When…
When a company chooses to rebrand itself, there are two common reasons: to recover from a debacle, or revitalization. The first step the CEO and other bosses must take is to ensure that a rebranding is truly the best step. Perhaps after a debacle, the decision is easy. On the other hand, if the…
Blacklisted short links (URLs) and how to combat receiving blacklist status, especially when sending out emails or sharing on social networks, is a problem which has created a fair amount of confusion and frustration for web-based businesses. Here’s a scenario: You are busy trying to get your startup or business venture off the ground, and as…
Find Out Which URL Shortener is Worth Integrating With Your App – Here are The Best Free APIs Currently Available. The first URL shortener was created in 2002 to shorten links for the now famous social network, Twitter. As the world became more digitally focused, the link shortener became a widely accepted service for a variety of marketing activities….
The notion of branding has been getting a lot of play over the past few years. There are great reasons to brand: Scotch tape does not refer to all clear tape, although often all clear tape is called Scotch tape. Kleenex is a brand of tissues, not all tissues are Kleenex. Band-Aid is a…
The domain reputation of links has become quite a concern for those looking to market their business. Between Google changing its ranking system repeatedly and emails being filtered based on domain trustworthiness, it’s impacting how businesses communicate with their target audience and their ability to do this. However, there are ways to ensure domain…
Growth hacker roles have been becoming more and more common over the last few years. Thousands of new companies make their way online every day. As the sheer volume of competing for content on the Internet wears away at the time of your potential clients, implementing a strategy for growth becomes more important than ever….
Branded Links, everyone else is using them… Are you? You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course). But did you know that unless you use a branded domain to tell…
The concept of a brand may feel simple or even obvious at first glance. Yet, many people may fail to realize that brand identity goes well beyond the tangible. Your brand encompasses far more than merely the obvious aspects of your business like your logo, name, and brand colors. In truth, your brand is far…