Video has become the most popular form of digital content on the Internet over the past couple of years. This comes as no surprise considering videos are more engaging, express emotions and have the ability to connect with people in a way that instantly grabs their attention.
Recent statistics revealed that 86% of people would like to see more video from brands in 2020. And according to HubSpot, 97% of marketers say that video has helped users gain a better understanding of their products and services.
This is why it is so important for marketers to maximize the use of video marketing in their overall marketing efforts. If you aren’t, then you are at serious risk of falling behind…
Cost, time and expertise have always been seen as major barriers for companies when it comes to video marketing. In the past, it’s either been something you’d have hired a team to manage in-house, or an agency or production company to manage on your behalf. Both of these options are expensive, time-consuming and require a lot of experience and training.
Fortunately, with the tools we now have at our disposal, creating a compelling video has never been easier. These easy-to-use video production and editing tools are breaking down the barriers to entry when it comes to video marketing, enabling you to great high-quality, engaging video content without breaking the bank in the process.
On that note, we have put together a list of the best tools to take your video marketing to the next level.
Let’s dive in!
- Screencast-O-Matic Video Editor
Promo lets you effortlessly create professional, scroll-stopping videos. This tool provides access to over 15 million premium-quality video clips and photos, pre-edited licensed music and a user-friendly editor. You are also able to choose if you want to customize a template or start from scratch.
This tool is a video animation platform to create whiteboard-style videos to help you tell better stories, explain complex subjects, train others or make a splash on social media. You do not need editing skills and can use their drag and drop to create your video in minutes.
Typito has been called the ‘Canva for videos’. You can use drag and drop, professionally designed text animations, captions and motion graphic templates to make captivating videos in a few minutes. With this tool, you can also create image slideshows and videos with your favorite music and publish them in square and mobile formats for social media.
Screencast-O-Matic is a video editing software with a screen recorder. You can use it to record your screen and then edit the videos. You can also import videos you recorded elsewhere and edit them. While editing, you can add overlays that highlight the critical parts of the video. Another interesting feature you might want to check out is Screencast-O-Matic’s ability to convert speech to text and place it as captions over the video. It can save a lot of time.
Wave.video is great for creating and publishing videos on every platform including social channels, websites, blogs, and emails. With its editor, you get access to over 400 million videos, images, and audio clips, over 1000 templates for every business occasion, and all the features needed to customize videos to your brand. By hosting your videos on Wave.video you can also take control of the video player’s appearance.
RecordCast Screen Recorder is a new online tool that lets you record videos of what is happening on your computer screen with one click. It has many advantages. First of all, it is entirely free and does not require special installation. You can record both the screen and the webcam simultaneously or record an item. You can also record microphone or system sounds. RecordCast also lets you directly edit your recordings online. You can cut your recording or shorten it, then add a background or text, elements, overlays, etc. Then download it in mp4 format at a high resolution up to 1080p for free.
Vidyard helps organizations transform the way they communicate and drive more revenue. This tool is not only a video hosting and management solution, but they also offer video creation and personalization features as well as integrations with other popular tech services and powerful analytics — giving brands insight into who their viewers are and what content they’re watching. Vidyard also offers a free hosting product, Chrome extension for recording webcam and screen share videos, and a mobile app.
With Biteable you can choose from hundreds of free video clips and images that are integrated into professionally designed templates. You can also add your own content to make your video unique, such as text, photos, colors, and sound. This tool provides a selection of music clips that you can add to your video and enables you to create videos such as presentations, infographic videos, logo animations, slideshows, ads and more.
If you are putting a lot of focus on podcasts, this is the video marketing tool for you. Headliner has been called the “promotion machine” for podcasters, and with this tool, you can easily transform audio into eye-catching, automatically transcribed video clips that are perfect for social media. You can also add captions to any video with their video transcript option.
FlexClip, the professional video creator, emphasizes ease of use. You can add text, add BGM or voice-over, add watermark, add emojis, trim clips, etc. in just few clicks. Besides that, FlexClip is equipped with a media library with millions of royalty-free photos, video clips and music waiting to level up your work. Whatever you are creating, you can always find the right media resource. The elaborate video templates of all kinds can offer you endless inspiration. Use them directly or edit at your wish.
Lumen5 is a video creation software that gives marketers, publishers, and brands the ability to quickly and easily create video content without any technical expertise. With their AI software, brands can transform blog posts, articles, and other written content into customized videos to share on social media.
With Loom you can record your screen, voice, and face to create an instantly shareable video in less time than it would take to type an email. Whether it’s onboarding new employees, troubleshooting customer issues, or reviewing teammates’ work, this is a very effective way to get your message across, no matter where you work.
And that’s it from us — a list of the best video marketing software out there. Hopefully, you found this article useful and have gained some new inspiration of potential video tools that you can start using for your marketing efforts.
Do you use any other video marketing tools? Let us know in the comments below if we missed one of your favorites!
- Linking to live video: Facebook Live tips for marketers
- How to increase conversions with video marketing
- 9 visual trends impacting your branding you need to know about
This article is about:
- Video marketing
- Best video marketing software
- Online video marketing
- Video marketing software
- Video marketing tool