The Best Video Marketing Software for 2020

Video marketing software

 

Video has become the most popular form of digital content on the Internet over the past couple of years. This comes as no surprise considering videos are more engaging, express emotions and have the ability to connect with people in a way that instantly grabs their attention.

Recent statistics revealed that 86% of people would like to see more video from brands in 2020. And according to HubSpot, 97% of marketers say that video has helped users gain a better understanding of their products and services.

This is why it is so important for marketers to maximize the use of video marketing in their overall marketing efforts. If you aren’t, then you are at serious risk of falling behind…

Cost, time and expertise have always been seen as major barriers for companies when it comes to video marketing. In the past, it’s either been something you’d have hired a team to manage in-house, or an agency or production company to manage on your behalf. Both of these options are expensive, time-consuming and require a lot of experience and training.

Fortunately, with the tools we now have at our disposal, creating a compelling video has never been easier. These easy-to-use video production and editing tools are breaking down the barriers to entry when it comes to video marketing, enabling you to great high-quality, engaging video content without breaking the bank in the process.

On that note, we have put together a list of the best tools to take your video marketing to the next level.

Let’s dive in!

Promo.com

Promo

Promo lets you effortlessly create professional, scroll-stopping videos. This tool provides access to over 15 million premium-quality video clips and photos, pre-edited licensed music and a user-friendly editor. You are also able to choose if you want to customize a template or start from scratch.

VideoScribe

VideoScribe

This tool is a video animation platform to create whiteboard-style videos to help you tell better stories, explain complex subjects, train others or make a splash on social media. You do not need editing skills and can use their drag and drop to create your video in minutes.

Typito

Typito

Typito has been called the ‘Canva for videos’. You can use drag and drop, professionally designed text animations, captions and motion graphic templates to make captivating videos in a few minutes. With this tool, you can also create image slideshows and videos with your favorite music and publish them in square and mobile formats for social media.

Wave.video

Wave.video

Wave.video is great for creating and publishing videos on every platform including social channels, websites, blogs, and emails. With its editor, you get access to over 400 million videos, images, and audio clips, over 1000 templates for every business occasion, and all the features needed to customize videos to your brand. By hosting your videos on Wave.video you can also take control of the video player’s appearance.

Biteable

Biteable

With Biteable you can choose from hundreds of free video clips and images that are integrated into professionally designed templates. You can also add your own content to make your video unique, such as text, photos, colors, and sound. This tool provides a selection of music clips that you can add to your video and enables you to create videos such as presentations, infographic videos, logo animations, slideshows, ads and more.

Headliner

Headliner

If you are putting a lot of focus on podcasts, this is the video marketing tool for you. Headliner has been called the “promotion machine” for podcasters, and with this tool, you can easily transform audio into eye-catching, automatically transcribed video clips that are perfect for social media. You can also add captions to any video with their video transcript option.

Lumen5

lumen5

Lumen5 is a video creation software that gives marketers, publishers, and brands the ability to quickly and easily create video content without any technical expertise. With their AI software, brands can transform blog posts, articles, and other written content into customized videos to share on social media.

Loom

Loom

With Loom you can record your screen, voice, and face to create an instantly shareable video in less time than it would take to type an email. Whether it’s onboarding new employees, troubleshooting customer issues, or reviewing teammates’ work, this is a very effective way to get your message across, no matter where you work.

Wrapping up

And that’s it from us — a list of the best video marketing software out there. Hopefully, you found this article useful and have gained some new inspiration of potential video tools that you can start using for your marketing efforts. 

Do you use any other video marketing tools? Let us know in the comments below if we missed one of your favorites!

 

Further reading:

This article is about: 

  • Video marketing
  • Best video marketing software
  • Online video marketing
  • Video marketing software
  • Video marketing tool
Linn Persson
Linn is a Digital Marketing Executive at Rebrandly, the URL shortener and link management solution. Experienced in tech sales, digital marketing, and social media.