The URL Slug: How to Choose the Right Keyword When Creating Short Links
Using Keywords in Your Short Links to Build Link Trust and Drive More Clicks Ever see those ugly short links? With unpronounceable URL slugs? Like “bit.ly/k9Tu5” or “tinyurl.com/6Mm4z.” Doing this with your short links is a total missed opportunity for building link trust and increasing click-through rate. And you’ve probably known that for a while…