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Tag: track offline marketing

August 30, 2018 / Sian Lloyd / 16 Comments

14 Examples of How to Track Offline Marketing Campaigns Better

14 ways to track offline marketing campaigns with branded links

  Yes, you heard it right, we’re taking the URL offline for this piece to show you how to track offline marketing activities using branded links. URLs are essential for online marketing campaigns, but they can be just as useful offline. Let’s move away from the computer for a moment, and expand the horizons of the…

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February 6, 2018 / Louisa McGrath

How to track offline marketing metrics

offline-marketing-metrics

  One of the many reasons we love digital marketing so much is because it is trackable. Analytics gives us an insight into what works and what doesn’t. At our fingertips, we can access detailed insights into what appeals to our target audience and the content that converts successfully. The more metrics we have, the…

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