Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
Mobile marketing is simply marketing your brand to mobile device users. It can be done in a variety of ways, such as SMS marketing, app-based mobile marketing, in-game mobile marketing, location-based mobile marketing, QR codes, and mobile search ads. Mobile marketing is already happening, with projections that 72% of marketing budgets to be spent…
Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text. So if you’re a small business owner, why wouldn’t you want to…
SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to…